The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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California Academy of SciencesJon DeuelJessica Brainard
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This evaluation report summarizes the extent to which the Aquarium accomplished these goals over the 3-year project period. The five project components and their key associated evaluation findings follow. 1. Classroom-based activities
Youth Volunteer Interpreters as Facilitators of Learning about Climate Change in Zoo Settings reports on a project to pilot test climate change education resources featuring youth volunteer interpreters as facilitators for zoo visitors’ experiences. Brookfield Zoo tested inquiry-based and specimen-based interpretation at the polar bear and Humboldt penguin exhibits, and Woodland Park Zoo tested a climate-change themed "activity cart" near their Sumatran tiger exhibit. Both the effects of youth volunteer interpretation on the zoo visitors and on the youth volunteer interpreters themselves were