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resource project Media and Technology
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
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TEAM MEMBERS: Arturo Vasquez Robert Russell
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
The long-running and highly successful National Public Radio series "Science Friday" is venturing in new directions. Given that basic research underlies all of the technological advances influencing our world and that tax dollars pay for that research, the public needs to be informed about the basics of research. To address this need for public education, "Science Friday" will examine the importance of research as a theme underlying all science and technology changes by: Finding the research roots at the bottom of each story; Exploring the cooperation among corporations, private institutions, and research foundations and illuminating how each plays a role in the research process; Following the research "bumps" along the road to illustrate that research success depends upon failures -- not all research produces positive results; Illuminating the barriers to successful research; Helping listeners understand the thought process of researchers; Scaling the "ivory tower" by enabling listeners to question and talk directly with researchers; and Helping listeners understand the role of basic research in policy-making. Ira Flatow, the host, will take "Science Friday" on the road and produce programs in Oklahoma, Iowa, Michigan, Massachusetts, Arizona and other locations. He also will visit schools and universities and will speak at public events. NPR also will reactivate the "Science Friday Kids Connection" which will take each week's program and its guest scientists directly into classrooms across the country.
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TEAM MEMBERS: Kevin Klose Barbara Flagg
resource project Public Programs
The Pacific Science Center, in collaboration and with support from the Washington NASA Space Grant Consortium, proposes a three-year program to develop and test a model for delivering mid-scale, astronomy and space-themed exhibits and programming in a shopping center environment, especially in rural locations. The program targets an audience that does not have easy access to a science center or that may not be inclined to take advantage of such a facility. The exhibits and curriculum for this project will be based on Pacific Science Center's well-tested Space Odyssey Van Program, which presently tours elementary schools in Washington State. Phase One of the project will be a test delivery of the existing exhibits and programming to two malls. Phase Two involves construction and testing of the final, larger exhibits and reworking existing programming to better fit a mall delivery environment. Phase Three takes the newly tested devices to ten malls in suburban and rural Washington.
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TEAM MEMBERS: Dennis Schatz
resource project Public Programs
Founded in 1999, the Silicon Valley Astronomy Lectures are non-technical illustrated public lectures, presented on six Wednesday evenings during each school year at Foothill College, in the heart of California's Silicon Valley. Speakers over the years have included a Nobel-prize winner, members of the National Academy of Sciences, the first woman in history to discover a planet, an astrophysicist who is an award-winning science fiction writer, and many other well-known scientists explaining astronomical developments in everyday language. The series is jointly sponsored by the Astronomical Society of the Pacific, the SETI Institute, NASA's Ames Research Center, and the Foothill College Astronomy Program. In-kind funding and staff time is contributed by the sponsoring organizations. The lectures are held and videotaped in the 950-seat Smithwick Theater in Los Altos Hills. Thanks to a generous grant from an anonymous local donor, each lecture is now video and audio taped, professionally edited, and made available free of charge on a number of web sites. Videotaped lectures include: * Frank Drake discussing his modern view of the Drake Equation, * Sandra Faber on how galaxies were "cooked" from the primordial soup, * Michael Brown explaining how his discovery of Eris led to the demotion of Pluto, * Alex Filippenko talking about the latest ideas and observations of black holes, * Natalie Batalha sharing the latest planet discoveries from the Kepler mission, * Anthony Aguirre discussing how it is possible to have multiple universes, and * Chris McKay updating the Cassini discoveries about Saturn's moon Titan.
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TEAM MEMBERS: Andrew Fraknoi