Since its completion in 1937, the Golden Gate Bridge has become one of the world’s most recognized landmarks as both an iconic public works accomplishment and a popular tourist destination. In 2008, the National Science Foundation (NSF) awarded a $3 million grant to the Golden Gate Bridge Highway & Transportation District to leverage this status in developing informal education resources to interpret the science, engineering and history of the bridge. Through this initiative the Golden Gate Bridge would become a model for other public works venues for providing informal science education and
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of proposed “Context Clues.” A Context Clue is an interpretive strategy that uses images, product samples or other objects, and interpretive text to assist visitors in connecting to the big idea: plants are important to people. How did we approach this study? The overall purpose of the evaluation was to determine how to best use Context Clues to communicate the relationship between plants and people. Therefore, RK&A interviewed 40 walk-in visitors who experienced three Context Clues in
This summative evaluation of the University of Washington Botany Greenhouse K-12 Education Outreach Program analyzed the contents of 468 thank-you notes written by program participants using the National Science Foundation’s Framework for Evaluating Impacts of Informal Science Education Projects. Strong evidence was found for impacts in three STEM learning categories: Awareness, Knowledge or Understanding, Engagement or Interest, and Skills.
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct audience research for the Page Museum (the Page) and La Brea Tar Pits (Tar Pits) as part of an overall strategy to examine the site’s current state and determine plans for its future. How did we approach this study? We designed the study to examine and compare Page Museum visitors’ and non-visitors’ perceptions of the Tar Pits and Page Museum; the meaning they construct from their experience; and their knowledge of current scientific research happening at the site. We conducted
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Natural History Museum of Los AngelesStephanie DowneyEmily Craig