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resource evaluation Media and Technology
The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
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TEAM MEMBERS: Arthur Johnson
resource evaluation Exhibitions
This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
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TEAM MEMBERS: Beverly Serrell
resource evaluation Exhibitions
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
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TEAM MEMBERS: Randi Korn
resource research Public Programs
In this article, researchers for the University of North Carolina at Asheville describe findings from their study that assessed the impact of two interactive, hands-on, informal science-learning programs on elementary and middle school children's (1) general interest in science learning and (2) short-term science learning. They used a separate-sample pretest-posttest research design to evaluate the impact of two informal science-learning programs--a robotics program and an electricity program at the Health Adventure at Pack Place. The appendix of this report includes the survey, observation
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TEAM MEMBERS: Mark L. Harvey, Ph.D. Brandon Hudson Bri Tureff
resource evaluation Media and Technology
The first phase of the evaluation, a front-end visitor study, assessing visitors' knowledge of and interest in space science and the cosmos, was conducted in May and June of 2000 at Boston's Museum of Science (MOS). The evaluation's second phase, a formative evaluation of the exhibition prototype, was completed in February of 2001 at the MOS. This summative report represents the third round of the evaluation process conducted by PERG, and is an evaluation of the current Cosmic Questions exhibition and related activities, based on data obtained by evaluators at two sites Boston's Museum of
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TEAM MEMBERS: Joan Karp Judah Leblang Susan Baker Cohen Harvard-Smithsonian Center for Astrophysics
resource evaluation Media and Technology
The Science Museum of Minnesota (SMM) contracted Randi Korn & Associates, Inc. (RK&A) to simultaneously conduct a remedial evaluation of the exhibition Tissues of Life and its associated elements: the Web site with the same name, presentations at the Demonstration Station, and the What is Life?, play. The National Institutes of Health funded all elements. Data collection took place between July and October 2003. Three data collection strategies were employed: timing and tracking observations, uncued exit interviews, and telephone interviews. Additionally, to understand presenters' experiences
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TEAM MEMBERS: Randi Korn & Associates, Inc. Science Museum of Minnesota
resource evaluation Exhibitions
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
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TEAM MEMBERS: Minda Borun Franklin Institute Science Museum
resource evaluation Exhibitions
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
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TEAM MEMBERS: Wendy Meluch San Francisco Zoo
resource evaluation Exhibitions
This report presents and analyzes the findings from a front-end evaluation of Vicious Fishes and Other Riches, a National Science Foundation-funded traveling exhibition being developed by the Miami Museum of Science in Miami, Florida (MMS) in collaboration with the Science Museum of Minnesota in Saint Paul, Minnesota (SMM). Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and objects that will be displayed in an exhibition. It seeks common ground between visitors and the exhibition. Findings from the study demonstrate visitors'
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TEAM MEMBERS: Randi Korn & Associates, Inc. Miami Museum of Science
resource evaluation Exhibitions
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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TEAM MEMBERS: Randi Korn & Associates, Inc. Monterey Bay Aquarium
resource evaluation Exhibitions
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
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TEAM MEMBERS: Kirsten Ellenbogen Museum of Science and Industry
resource evaluation Public Programs
Evidence from the data collected on the Midwest Wild Weather Project indicates that the teachers are very excited about its potential for increasing their students' science literacy and understanding of the scientific process, as well as increasing their knowledge of the weather and exciting them about science in general. Students are very focused, enthusiastic and excited when interacting with the exhibits and universally pleased with their exploration and explainer experiences. MWW is also effectively reaching the intended underserved and underrepresented students across the nine sites are
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TEAM MEMBERS: Gregory Aloia SciTech Hands On Museum