The project team is developing a prototype of a mobile platform, Zaption, to support teachers in using video clips to enrich learning. The product’s user-interface will allow teachers to easily add annotations to videos, make short video clips that align to topics, and enhance videos with time-linked elements and assessments that appear at the top of each video. In Phase I pilot research, the team will examine whether the prototype functions as planned, if teachers are able to use the prototype for different purposes, and whether students are engaged by the prototype.
This issue of the Journal of Science Communication raises a number of questions about the ways that new scientific research emerges from research institutions and in particular the role played by scientists, press officers and journalists in this process. This is not to suggest that the public don't play an equally important role, and several articles in this issue raise questions about public engagement, but to explore the dynamics at play in one specific arena: that of news production. In this editorial I explore the increasing reliance of science journalists on public relations sources and
Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to
Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
The independent evaluation firm Multimedia Research conducted an evaluation of the television component of SciGirls Season Two, including an experimental study of the impact of the TV series on girls' abilities to take part in science and engineering projects.2 During the same period, the independent evaluation team from Knight Williams Inc. conducted an evaluation of the implementation of the outreach activities among the member institutions of the National Girls Collaborative Project (NGCP) network.
The L.C. Bates Museum will provide 1,700 rural fourth grade students and their families museum-based STEAM (Science, Technology, Engineering, Art, and Mathematics) educational programming including integrated naturalist, astronomy, and art activities that explore Maine's environment and its solar and lunar interactions. The project will include a series of eight classroom programs, family field trips, TV programs, family and classroom self-guided educational materials, and exhibitions of project activities including student work. By bringing programs to schools and offering family activities and field trips, the museum will be able to engage an underserved, mostly low-income population that would otherwise not be able to visit the museum. The museum's programming will address teachers' needs for museum objects and interactive explorations that enhance student learning and new Common Core science curriculum objectives, while offering students engaging learning experiences and the opportunity to develop 21st century leadership skills.
WGBH Educational Foundation will create PEEP'S WORLD/EL MUNDO DE PEEP, a Web-based "Digital Hub," in both English and Spanish, to significantly increase the impact of the extensive collection of proven preschool science and math assets from the Emmy Award-winning TV show PEEP AND THE BIG WIDE WORLD®. This project will: (1) redesign the PEEP Web site, creating interactive media experiences that will contextualize existing content and take advantage of new Web design; (2) provide professional development for preschool educators; and (3) reach a new audience of family childcare educators, one that is woefully underserved when it comes to educational resources about science. Dissemination through a network of national organizations, including National Association of Family Child Care, National Association of Child Care Resource and Referral Agencies, National Head Start Association, National Education Association, AVANCE, and Committee for Hispanic Children and Families, will help engage the maximum number of educators and parents in the project. PEEP'S WORLD/EL MUNDO DE PEEP will provide resources for targeted audiences. Specifically these resources will provide: Children with multiple ways to engage with science or math content areas, including interactive games, animated stories, and live-action videos; Parents with guided experiences to facilitate their child's math and science play; Center-based preschool educators with a media-rich, year long science curriculum and professional development materials; and Family childcare educators with curriculum modules, integrated with media, focused on six science content areas, and professional development materials for home-care settings in English and in Spanish. The University of Massachusetts's Donahue Institute will conduct a formative evaluation of the family childcare educator resources: 200 Spanish-speaking and 200 English-speaking educators will pilot the curriculum modules and professional development videos. Concord Evaluation Group, Inc. will conduct a summative evaluation, consisting of a Family Web Site Experiment and a National Observational Study, to assess the extent to which the project is successful at achieving its intended impacts. A multifaceted national dissemination plan will include a robust social media strategy, implemented by a Spanish-speaking online community manager, to reach parents, and collaborations with early childhood education statewide systems to reach educators. The projects intended impacts are to: (1) help English- and Spanish-speaking preschoolers effectively apply science and mathematical inquiry and process skills; (2) empower English- and Spanish-speaking parents to feel more equipped and inclined to facilitate science and math exploration with their preschoolers; and, (3) provide center-based and family childcare educators with resources for incorporating math and science into their curricula and boosting their confidence in teaching these subjects. While many parents know how to read to their children, they do not typically know how to approach science or math investigations with their pre-schoolers. After parents, preschool educators are the most important promoters of a young child\'s learning. Yet, center-based and family childcare educators do not receive significant training in science, and thus lack confidence when conducting preschool science activities. By providing parents and educators resources for approaching preschool science and math, which meet their specific needs, PEEP will help alleviate these challenges.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This poster from the 2014 AISL PI Meeting presents Peg + Cat, a research and development project that explores the mechanisms that initiate and support innovation in early childhood education, especially by combining informal learning via public media and technology with teacher and family interactions to maximize children's math learning.