Museum learning involves a wide range of recollections about a diverse set of experiences encountered over the course of a museum visit. Three key features are: 1) visitors "learn" about many different aspects of a visit (not just exhibits); 2) experiences are stored in memory and are recallable; and 3) learned experiences persist for long periods of time (i.e., months, years and decades). A series of pilot ethnographic style interviews were conducted. Each of eleven subjects was conversationally "walked" through his recollections. Several consistent themes ran through all the recollections: 1