In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific
If we wish to attempt an initial analysis of the inquiry on the communication of science in Brazil, India and China that JCOM proposed in its three most recent issues, we should paraphrase Chinese science and science-fiction writer, Yan Wu: even though these three countries are emerging in the fields of economy and science, and are now part of a wide group of communicators, promoting numerous methods to divulge information, they don't yet have a sound theory on the communication of science to the public. This is not an insignificant problem because according to David Dickson, the director of
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
The Nanoscale Informal Science Education Network (NISE Network) is a national infrastructure that links science museums and other informal science education organizations with nanoscale science and engineering research organizations. The Network’s overall goal is to foster public awareness, engagement, and understanding of nanoscale science, engineering, and technology. As part of the front-end effort, this report, Part IIB, documents 19 nanoscale STEM programming, media, and school-based projects that have been completed or are in development as of 2005.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the first season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. The evaluation included two primary components: 1) an evaluation of the television series, and 2) an evaluation of the outreach, which consisted of a companion website and a series of Science Cafes hosted around the country. GRG's evaluation was designed to assess the project's effectiveness in meeting its overall goal of engaging a variety of audiences more deeply with scientific research in
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
This project proposes a new approach for delivering informal science education to the traveling public through scenic highway programs. This pilot project would engage travelers as they drive along the 220-mile Eastern Sierra Scenic Byway between California and Nevada, a corridor that traverses an unspoiled landscape rich in natural resources and unique contributions to scientific research. The project plans to use the new Advanced Traveler Information System (ATIS) to broadcast informal science education "stories" via transmitters along the highway. Students in afterschool programs will develop the content of the microcasts and related hands on activities. These microcasts would then direct travelers to roadside pull-offs, visitor centers and museums to engage in hands-on science activities that are led by local, trained docents. The planning grant will be used to create, implement and evaluate a pilot test site at an established roadside pull-out that will include signage, radio broadcasts, docent-led activities and participant surveys.
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
WGBH is producing twelve quarterly television magazine-format programs devoted to the public understanding of current scientific research. The programs will consider the significant areas of on-going research, present the scientists who are conducting the research, portray research as an on-going endeavor and discuss the social impact and ethical implications of major areas of research. Each program will include segments such as the following: Research news update - (5 to 7 mins.) Feature stories about on-going research - 3 (8 to 12 min. each) In-studio discussions following many of the feature stories - ethical, policy and social implications Point/Counterpoint - 2 commentators presenting social, ethical, political and economic aspects of research "Then and Now" segments showing changing nature of scientific research In-studio demonstrations Interstitial moments -- Showcases of interesting and surprising aspects of research Close -- update stories from previous programs, read viewers' input or answer viewers' questions, preview upcoming story. In addition, WGBH will produce three one-hour "Year in Review" programs that report what major research has occurred over the past year and puts it in a context that will help viewers understand the role of current research in all aspects of life. Other major components of the project include on-going collaborations with other Public Understanding of Research Projects, an interactive web site, communication training for scientists to help them explain their work to the public, "Science Cafes" with on-going public programs about cutting-edge research in informal settings, a resource guide for teachers, "Leading Edge" articles in magazines targeted to teens, a "Leading Edge" science contest for students conducted through PBS stations and a station resource kit with information about how to establish local collaborations with researchers, science museums, schools and others.
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
Twin Cities Public Television is producing 13 new episodes and new outreach and Web activities for the fourth season of DragonflyTV, the weekly science television series targeted at children ages 9-12. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. The programs also include real scientists doing research on related themes and snapshots and home movies of the scientists when they were kids. Outreach for DragonflyTV consists of an interactive website where children can share their science investigation, programs at selected Boys and Girls Clubs of America and 4H Clubs, Teacher's Guides distributed through the National Science Teachers Association (NSTA) and PBS stations, and the development of new community partnerships with established informal science organizations. Multimedia research and Rockman et al will conduct formative and summative evaluations.