In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific
Goodman Research Group, Inc. conducted a comprehensive multi-method external evaluation of the first season of the Design Squad TV series and outreach initiative. The broad evaluation goals were to: assess the extent to which children's knowledge, interest, and awareness of engineering increased as a result of watching the Design Squad series, document the implementation of community events resulting form the November 2006 Engineering Summit, and assess the effectiveness of the Afterschool Educators Guide with leaders and students.
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TEAM MEMBERS:
Peggy VaughanEmilee PressmanIrene GoodmanWGBH
The Coalition for Watershed Education, consisting of the Land Access Information Association, Great Lakes Children's Museum, Interlochen Public Radio and Northwestern Michigan College Great Lakes Studies Institute will implement a comprehensive science education project for youth and adults. The major components include: Watershed Discovery field experiences, Soundscapes radio broadcasts, Waterscapes exhibits, a project website, and the expanded Great Lakes Coalition for Watershed Education. Watershed Discovery is a field-based experience for youth ages 11-17. Teams of 6-10 youth will work with mentors who specialize in GPS, GIS, geology and geography to research and collect data on the Great Lakes watershed. These students will also use their new knowledge to produce radio segments as part of the Soundscapes component. Youth teams will be trained to interview sources, gather information and write scripts for use on the local National Public Radio affiliate. The Great Lakes Children's Museum will design a permanent, interactive watershed of 1,500 square feet, as well as a traveling exhibit of 500 square feet for visitors ages 7-12. Other deliverables include "A Community Guide to Watershed-based Science Education" (available in print and CD-ROM), a one-day regional dissemination conference, and an interactive website. Strategic impact will be realized through the development of a novel model for watershed education, its subsequent replication and summative evaluation outcomes. It is estimated that over 40,000 children will be reached by this community-wide initiative.
The goal of "Communicating STEM -- Applying the Science of Science Communication to Natural History Media Products in Development/Production" is to bring standard methodology for media product development/production into better alignment with evidence-based best practices for science communication. Presentations in the professional development science strand at the Jackson Hole Wildlife Film Festival (JHWFF) conference will be curated to demonstrate how adhering to research-based communication strategies has been proven to increase knowledge retention in a lay audience and decrease instances of audience bias. The strand will present emerging methods for assessing media impact beyond simply the number of viewers, as well as in depth case studies examining evidence for measurable benefits to adopting science communication strategies. By establishing an international cohort of interdisciplinary professionals, and by recruiting ongoing engagement through dissemination of project deliverables through partner organizations and university programs, JHWFF will increase opportunities for cross-industry collaboration and provide media producers, STEM professionals and science communication experts with the resources and network necessary for informed, effective public outreach through natural history and science media products. This conference strand is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Jackson Hole Wildlife Film Festival (JHWFF) is a premier international industry conference for natural history media professionals. This project will establish a cross-industry, interdisciplinary professional development science strand in the upcoming 2015 JHWFF conference. The goal is to advance interdisciplinary collaborations between STEM professionals, science communication experts, media producers, and students/early career professionals. The strand will explore examples of successful science/media collaborations, and increase discourse on best practices for public engagement at the intersection of STEM research, empirically-proven communication methods, and media content for diverse audiences. The project is divided into two phases: Phase I involves the work at the conference; Phase II will provide free online access to edited videos of program sessions made broadly available through partner organizations and institutions, and promoted via social networking, cohort groups, and online blogs. The collaborating organizations (American Association for the Advancement of Science, LifeOnTERRA, and Participant Media), complemented by a broad group of expert advisors, will extend the capacity of the project, facilitate access to stakeholders, and recruit broader participation in both phases of the project. Dr. Louis Nadelson, Director of the Center for the School of the Future at Utah State University, will conduct external evaluation.