In both the STEM media and entertainment sectors women are significantly unrepresented. Women account for only 21% of the upper-level positions in film (directors, writers, executive producers, cinematographers, etc.) according to a recent study. This small conference directly addresses how to expand the volume of STEM focused media and entertainment content centered on women and girls. The Creative Workforce Summit: Women Storytellers Explore STEM will be held in New York City and online (hybrid) in September 2022. The goal of the conference is to 1) encourage an infrastructure of support for the creation and distribution of informal STEM educational film, digital, and television content that is centered on women and girls and 2) to strengthen ties between women in media, entertainment, and women in STEM fields. The agenda includes keynote addresses by thought leaders in STEM disciplines and media, panels of industry leaders, a youth journalist interviews, and film screenings with filmmaker and scientist Q&As. The conference will be a hybrid event to allow for the greatest access to a broader audience. The projected 300 in-person and 1000+ virtual attendees will be drawn from New York Women in Film and Television’s extensive membership and 100+ partner organizations in entertainment and media, including Black Public Media, Brown Girls Doc Mafia, Firelight Media, ReelAbilities, and the National Association of Latino Independent Producers. The conference will be followed by a publication based on the convening featuring the keynotes, abridged panel discussions, additional interviews, and industry representation data analysis. In addition, a curriculum guide for high schools and colleges focused on STEM and film collaborations will be developed and distributed.
A post conference quantitative survey will be conducted with conference participants to gather data on the impacts of the conference. Questions to be asked include: What new professional connections were made by women attending the conference? What was learned related to the craft of STEM related media production and distribution? Were new and meaningful connections made with participants outside the participant’s current field/networks? Additional analysis will be done by the organizers of the conference in planning post-conference strategies for supporting and building the women in STEM infrastructure.
This conference grant will support professional development at Jackson WILD. Jackson WILD (formerly the Jackson Hole Wildlife Film Festival) is the premier industry conference for science and natural history documentary filmmakers and distributors, bringing the world's top factual storytellers together with inspiring STEM (Science, Technology, Engineering, Mathematics) professionals at a biennial industry conference and juried film festival. This project supports a robust thematic strand of professional development within the conference focused on strategies for making the science of science communication more accessible to an industry that has significant influence over the accuracy, quality and quantity of STEM stories reaching mainstream audiences through popular media.
The conference grant strategies are scaffolded upon the results of Jackson WILD's previous two conference awards which have employed multiple interventions aimed at 1) understanding how science communication expertise is perceived and gained by media content creators, 2) identifying the demographics and professional development needs of both emerging and seasoned STEM storytellers, and 3) finding pathways to enhance science communication expertise for STEM professionals seeing to increase their reach to public audiences. The current conference grant will build upon lessons learned and offer thematic professional development programming advancing science communication literacy and best practices among media professionals and STEM communicators. The 2019 Jackson WILD industry conference will also further expand the cross-industry STEM media fellows program, which offers professional development and cohort-building opportunities to emerging professionals in both STEM and media fields. The driving theory of change is that access to research-informed professional development and increased science communication fluency among content creators and STEM communicators results in products (i.e. documentary programs, podcasts, social media content, etc.) that are in better alignment with evidence-based best practices for communicating STEM topics to lay audiences. Therefore, the resulting media products will be more effective in engaging and educating those audiences, resulting in increased STEM literacy and informal STEM learning. To extend the reach and impact of the conference, the program content will be available on line via streaming videos and podcasts on various channels. Investing in professional development for science media professionals will strength the ecosystem of quality STEM media and help support public engagement in STEM more broadly. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
Research tells us that media -- be it on television or film or in the form of radio podcasts -- are the most widely utilized and trusted sources for public science, technology, engineering, and mathematics (STEM) learning. Media narratives can shape opinions and knowledge about STEM as well as either reduce or enhance cultural biases and perceptions of STEM. However, little is known about the process by which STEM media professionals develop and assess mastery of "STEM Media," or to what extent evidence-based communication strategies and data-supported effective practices are considered and used by creators of STEM media. This conference proposal will bring together STEM professionals and media creators to determine how STEM media makers develop and assess expertise in STEM media making and articulate best practices. The goal is to promote cross-industry collaboration between media producers, STEM professionals and communication researchers in crafting evidence-based media for the public. The project will also create a 2-year STEM Media Fellows program as well as expand the Science of Communication Strand at two Jackson Hole Wildlife Film Festivals (JHWFF) and at the Science Media Awards and Summit in the Hub (SMASH) conference in 2018. The work will be led by Jackson Hole WILD, a nonprofit professional organization, in partnership with Colorado Mesa University.
The project will employ three strategies to advance effective STEM media production and product effectiveness. First, an initiative to provide professional development in Communication Science will be part of the 2017 and 2018 Jackson Hole WILD conferences to increase the attending STEM media professionals' understanding of evidence-based practices. The content will be presented through structured sessions at the conferences with recordings of the sessions made available online as well as through partner organizations. Second, the STEM Media Fellows program will recruit emerging STEM professionals who are interested in media making. The goals of the STEM Media Fellows program are to prepare these diverse STEM professionals with knowledge and skills for media development, and form collaborations among the STEM professionals and media creators. Third, in collaboration with Colorado Mesa University, the project will conduct a Delphi study to determine how mastery of STEM media making is acquired and assessed. The Delphi study will involve gathering perceptions and experiences from the world's leading STEM communicators and media makers regarding how they learned to be professionals and how they would determine the level of expertise of other STEM media makers. The results of the Delphi study will synthesize models and identify best practices that could be used to inform the STEM media industry efforts to align media production with evidence-based practices. These results will be disseminated through appropriate peer-reviewed journals, industry associations, and other outlets of research on informal science education. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS:
Ru MahoneyLouis NadelsonLisa Samford
Twin Cities Public Television in collaboration with a committee of STEM media professionals will organize a one-day conference devoted to network building and planning for an inaugural, multi-day STEM Media Producers Conference in 2013 or 2014. Professional organizations and conferences are well-known and effective means of building community and advancing practice within specific fields. Mass media – film, television, radio, and more recently, productions for online/digital platforms – have been a primary component of NSF’s support for informal science education (ISE) for more than three decades, drawing on the skills of an extremely diverse array of professionals. Yet despite the many common issues faced by these professionals and the increasingly cross-platform nature of ISE media projects in the NSF portfolio, at present no formal organization, professional society or annual conference exists for this community. An organization of media producers and a regular, annual meeting will provide a much-needed forum to address issues of training and professional development, facilitate cross-platform collaborations, increase the use of new media technologies, and synthesize evaluations and research into coherent statements of the powerful impact of STEM media – statements that can form the cornerstone of a STEM/ISE media awareness campaign. The event will take place in conjunction with the NSF PI Meeting in March 2012, capitalizing on the momentum generated at a media convening organized by the Center for the Advancement of Informal Science Education (CAISE) in July of 2011. The approximately 30 attendees will include participants in the July Convening and other STEM media professionals, all representing the subfields of Film, Television, Radio, and the increasingly important and diverse Online/Digital field, plus research and evaluation specialists and CAISE staff. The agenda will emphasize the potential of cross-platform collaborations and define a second agenda for a larger annual meeting that will include the larger community of STEM professionals.
Goodman Research Group, Inc. conducted a comprehensive multi-method external evaluation of the first season of the Design Squad TV series and outreach initiative. The broad evaluation goals were to: assess the extent to which children's knowledge, interest, and awareness of engineering increased as a result of watching the Design Squad series, document the implementation of community events resulting form the November 2006 Engineering Summit, and assess the effectiveness of the Afterschool Educators Guide with leaders and students.
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Peggy VaughanEmilee PressmanIrene GoodmanWGBH
The Coalition for Watershed Education, consisting of the Land Access Information Association, Great Lakes Children's Museum, Interlochen Public Radio and Northwestern Michigan College Great Lakes Studies Institute will implement a comprehensive science education project for youth and adults. The major components include: Watershed Discovery field experiences, Soundscapes radio broadcasts, Waterscapes exhibits, a project website, and the expanded Great Lakes Coalition for Watershed Education. Watershed Discovery is a field-based experience for youth ages 11-17. Teams of 6-10 youth will work with mentors who specialize in GPS, GIS, geology and geography to research and collect data on the Great Lakes watershed. These students will also use their new knowledge to produce radio segments as part of the Soundscapes component. Youth teams will be trained to interview sources, gather information and write scripts for use on the local National Public Radio affiliate. The Great Lakes Children's Museum will design a permanent, interactive watershed of 1,500 square feet, as well as a traveling exhibit of 500 square feet for visitors ages 7-12. Other deliverables include "A Community Guide to Watershed-based Science Education" (available in print and CD-ROM), a one-day regional dissemination conference, and an interactive website. Strategic impact will be realized through the development of a novel model for watershed education, its subsequent replication and summative evaluation outcomes. It is estimated that over 40,000 children will be reached by this community-wide initiative.
National Public Radio (NPR) has been provided with a supplementary award of $10,000 to cover the American Association for the Advancement of Science (AAAS) annual meeting. The funds cover travel, housing and meals for staff and free-lance science reporters for a week of reporting. And also includes meeting with NPR's advisory panel. An additional $3,000 has been raised from private sources to cover total costs. The AAAS meeting is the largest interdisciplinary science meeting in the world. Support of this project will result in more extensive and thorough coverage of the meetings by NPR for inclusion on prime-time slots of "ALL THINGS CONSIDERED" and "MORNING EDITION." It will also allow the science reporting team to evaluate coverage to date and explore additional methods and reporting techniques to enhance and expand the science programming on NPR.
National Geographic Television requests $1,121,583 (35%) of a total project budget of $3,192,249, to produce a documentary series in 13 half-hour and one hour-long special, "Facing the Wild: The Crittercam Chronicles," with associated informal science education materials and programs. This project will feature the natural histories of some of the Earth's most enigmatic and charismatic marine species, highlight the groundbreaking technology employed to study these extraordinary creatures and celebrate the scientists who devote their lives to understanding marine creatures. The project's goals include: to educate audiences about the vital importance of the world's oceans to the health of the planet; to celebrate the ingenuity of novel technology developed for science and exploration; to illustrate that many tantalizing mysteries remain yet unsolved and a great deal of exciting science and exploration has yet to be done; to provide viewers with scientific role models and help motivate them to pursue careers in science. Employing cutting-edge remote imaging tools, including "crittercam", and National Geographic's trademark storytelling, Facing the Wild's strong conservation message is designed to appeal to a national and global audience. A robust web site, virtual teacher workshops and Student Ocean Conferences will augment the impact of the series.
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TEAM MEMBERS:
Greg MarshallKeenan SmartBarbara Flagg
The goal of "Communicating STEM -- Applying the Science of Science Communication to Natural History Media Products in Development/Production" is to bring standard methodology for media product development/production into better alignment with evidence-based best practices for science communication. Presentations in the professional development science strand at the Jackson Hole Wildlife Film Festival (JHWFF) conference will be curated to demonstrate how adhering to research-based communication strategies has been proven to increase knowledge retention in a lay audience and decrease instances of audience bias. The strand will present emerging methods for assessing media impact beyond simply the number of viewers, as well as in depth case studies examining evidence for measurable benefits to adopting science communication strategies. By establishing an international cohort of interdisciplinary professionals, and by recruiting ongoing engagement through dissemination of project deliverables through partner organizations and university programs, JHWFF will increase opportunities for cross-industry collaboration and provide media producers, STEM professionals and science communication experts with the resources and network necessary for informed, effective public outreach through natural history and science media products. This conference strand is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Jackson Hole Wildlife Film Festival (JHWFF) is a premier international industry conference for natural history media professionals. This project will establish a cross-industry, interdisciplinary professional development science strand in the upcoming 2015 JHWFF conference. The goal is to advance interdisciplinary collaborations between STEM professionals, science communication experts, media producers, and students/early career professionals. The strand will explore examples of successful science/media collaborations, and increase discourse on best practices for public engagement at the intersection of STEM research, empirically-proven communication methods, and media content for diverse audiences. The project is divided into two phases: Phase I involves the work at the conference; Phase II will provide free online access to edited videos of program sessions made broadly available through partner organizations and institutions, and promoted via social networking, cohort groups, and online blogs. The collaborating organizations (American Association for the Advancement of Science, LifeOnTERRA, and Participant Media), complemented by a broad group of expert advisors, will extend the capacity of the project, facilitate access to stakeholders, and recruit broader participation in both phases of the project. Dr. Louis Nadelson, Director of the Center for the School of the Future at Utah State University, will conduct external evaluation.