This report represents the results of a summative evaluation study of visitor response to new interpretive signage in Brooklyn Botanic Garden's Tropical Pavilion. The evaluation aims to reveal the extent to which the new signage succeeds in providing the outcomes for the visitor experience identified in the Garden's Interpretive Master Plan (IMP). The IMP's overarching goal is: to create interactions and experiences with visitors of all ages and backgrounds which are rich, enjoyable, personally relevant, and communicate the key message,Plants are essential to life. The following content goals
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Ellen GiustiBrooklyn Botanic GardenKathleen Condon