SciGirls TV Series, Website and Outreach is a transmedia project to encourage and empower girls to pursue careers in STEM. It is the first television series on PBS designed specifically for middle school girls, ages 8 - 12. The approach is based on gender research and best practices for STEM education for girls. Each episode features different real girls in active science investigations and engineering projects, while the series is unified by two appealing animated characters. The innovative format of the show forges a unique link to the Website, which is an integral part of the TV show itself. This request will support: * The production of ten new television episodes; * Enhancement of the SciGirls website on pbs.org; * Use of new technologies to create a SciGirls Smartphone app and interactive games; * Expansion of the SciGirls Museum Affiliates collaborative; a new SciGirls Mentorship Program with the AAUW and other professional organizations of scientists and engineers; and development of a new partnership with the Girl Scouts of the USA. The project's strategic partners are the National Girls Collaborative Project (NGCP) in Seattle and The Franklin Institute in Philadelphia. The NGCP links SciGirls with its network of 500 community-based science programs for girls, and The Franklin Institute helps coordinate the Museum Affiliates, a network of science museums that implements SciGirls outreach activities. The project will also work with the Girl Scouts of America's new "Girl Scout Leadership Experience" program which emphasizes STEM learning. The most significant web component is a social networking feature that allows girls who are interested in science to connect with peers across the nation. To date, there have been over 800,000 unique visitors and 50,000 registered "SciGirls." SciGirls TV is produced by Twin Cities Public Television and distributed by PBS Plus. Launched in February 2010, SciGirls Season One broadcasts reached over 86% of U.S. households. In addition, all programs are streamed on pbskids.org and available on iTunes free of charge. The Spanish version will be distributed on V-me. Two separate project evaluations will be conducted. Dr. Barbara Flagg will evaluate how SciGirls improves girls' knowledge and understanding of science and engineering and gives them greater confidence in their abilities in STEM. Valerie Knight-Williams will investigate the use of SciGirls outreach materials with a national network of after-school educators.
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using hand-held devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS:
Robert RussellJeff KlineJose AponteIsabel BenemelisJavier Sierra
Ways of Knowing, Inc. is developing "The Writing Project," two one-hour television documentary programs about the science (the archeology and written history, anthropology, and cognitive science) of writing systems and, at the same time, about "creative writing," from cuneiform tablets to e:mail. The programs will show how writing is a different thing from speech, and how it did not evolve, like speech, but had to be invented. The goal of the project is to inform a wide, general audience about the most important technological invention since the beginning of civilization, to introduce them to the science of writing systems (grammatology), and to create an original "Introduction to Writing" for colleges and high schools. During this planning phase, the staff will conduct the research needed to bring order and focus to the topic and develop a treatment for presenting the topic in the two films. The PI and his colleagues would draw upon the wisdom of numerous experts in the field of science of writing including three world renowned scholars: William Bright, University of Colorado, Professor Emeritus, UCLA, and editor of "Written Language and Literacy;" Peter Daniels, author, scholar, lecturer on grammatology, and editor of "The World's Writing Systems;" and Victor Mair, Professor of Chinese at U-Penn. On the literary side, writers to be interviewed in the planning phase include Kurt Vonnegut, Elmore Leonard, and Helen Vendler. Specific costs involved in the nine-month planning phase include travel; producer, writer, and researcher fees; fees to consultants; and mini conferences of experts.
The SOUNDPRINT Media Center is producing a series of radio documentaries entitled 'Science and Technology on SOUNDPRINT,' a set of related educational and outreach materials, and multimedia non-broadcast applications. The project will include 16 original science documentaries and 21 programs repackaged as special broadcasts distributed to over 200 public radio stations in the United States, reaching over 750,000 listeners, and ten countries around the world. The programs also will be distributed on Internet Talk Radio. The 16 new Programs will be grouped around three themes: 'The Butterfly Effect' which will bring large scientific concepts describing global change to a more human level, 'Technology and Culture' which will consider the implications of technology, and 'The Consequences of Science' which will look at the broad implications of scientific research. The Executive Producer for the project is Moira Rankin. Neenah Ellis will serve as Senior Producer and will work directly with independent producers in story and script development. The Science Editors will be Ann Finkbeiner, a freelance science writer, and Barbara Culliton, Deputy Editor of 'Nature.'
SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
Wisconsin Public Broadcast will incorporate a science strand in "Get Real!," their television series for children 8-12 year olds in Wisconsin. The series presents positive images of children involved in, and succeeding at, a variety of areas. The Wisconsin-based stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations in Wisconsin and receives multiple repeats. The science and technology strand: . connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; . models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and . reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. The series is an important element integrated into both informal and formal education throughout Wisconsin. It is supported by teacher materials and science video segments that are sent to every elementary school in Wisconsin. In season two, material also will be created for parents and children to use at home. A "Get Real!" kids club helps kids feel ownership of the series. Members receive a newsletter that includes suggested at-home science activities, book lists related to the series, features about the show, places for families to visit, and behind-the-scenes articles about kids in the series. Every elementary school library and public library in the state also received "Get Real!" materials including a poster and display items. James Steinback, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. Kathy Bissen will be executive producer of "Get Real!" and David Wallach will be series producer. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce statewide stories.
The Greater Washington Educational Telecommunications Association (WETA) is producing and disseminating "Green Technology," a multimedia project that promotes active learning about environmentally beneficial technologies for the home, the workplace, and the community. The objective of the project are to change or consolidate the public's concepts about the fundamental relationships between the environment and technology at the grassroots pocketbook level, to enhance their understanding of the pertinent science and technology, and to provide them with practical information about how to take action for oneself and in the fulfillment of a wider civic responsibility. The components of the project include: o Three one-hour prime time television programs o Community Outreach through the National Community Education Association and their affiliates in 40 states. o Development of community education material including a 30-minute highlight tape to serve as a discussion springboard with accompanying discussion and resource guides. o A Viewer's Newsletter for each program which will include short articles on the basic science and technology explored in the program and a "What You Can Do" section. o A CD-ROM for use by parents and children at home and by students in school. o On-line information clearing house the SOLSTICE, the digital library of energy and environmental resources operated by the Center for Renewable Energy and Sustainable Technology. o Teacher enhancement materials and activities for middle schools to be disseminated through the Teacher Educator's Network of the Association of Science-Technology Centers. o The National Academy of Engineering will identify engineers who can serve as "on-line consultants" to students and teachers involved in examining specific environmental issues. Richard Thomas, previously Executive Producer for "Mystery of the Senses" and "The World of Chemistry," will be PI and Executive Producer. Principal Content Advisory will be S. William Gouse, chief scientist and President of Energy Systems and Technology at MITRE. William McDonough, Dean of the School of Architecture at the University of Virginia, will be the host of the television series.
National Public Radio will produce and distribute a weekly, one-hour program entitled, "Weekly Edition: Science, The Environment, and Technology," which consists of a compilation of the best science stories aired during the previous week on "Morning Edition," "All Things Considered," and "Weekly Edition." Each program will be varied, looking back at the week in science and reviewing main stories. The hour format also will enable the producers to go into greater depth than was done in the daily coverage. They will expand the news pieces with additional interviews and/or out-takes reporters were unable to use on the daily programs. As part of the NPR outreach program, the project will develop "Weekly Science" on "Kids Connection (Science Friday)" as part of the World Wide Web. Each week, that week's program as well as additional science information and bibliographies will be entered on the "Science Friday" homepage. The PI and executive producer for the series will be Anne Gudenkauf, Senior Editor at NPR. Richard Harris and Joe Palca will host the series. Harris has been an on-air host for NPR produced summaries of congressional action on health reform and both have substituted for Ira Flatow on NPR'S TALK OF THE NATION: SCIENCE FRIDAY. The program producer will be Jane Greenhalgh.
This project will examine the implications of the intersection of art, science, and technology as revealed by the events occurring around the celebration of the fiftieth anniversary of the first general electronic computer, ENIAC-50. The finished product will be radio programming and audio material that presents the coming together of scientists, artists, and other participants in Philadelphia. It will build on the previous research and explorations in both of these fields toward finding commonalties and ways in which each has influenced the other. The finished product will be broadcast for the general public and also can be made available to scientists and educators in the field as resource material for courses, seminars, and lectures as they explore the intersections of science and art and implications this has for research and education.
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS:
David GrubinTamara RobinsonWilliam Grant