Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.
Ways of Knowing, Inc. is developing "The Writing Project," two one-hour television documentary programs about the science (the archeology and written history, anthropology, and cognitive science) of writing systems and, at the same time, about "creative writing," from cuneiform tablets to e:mail. The programs will show how writing is a different thing from speech, and how it did not evolve, like speech, but had to be invented. The goal of the project is to inform a wide, general audience about the most important technological invention since the beginning of civilization, to introduce them to the science of writing systems (grammatology), and to create an original "Introduction to Writing" for colleges and high schools. During this planning phase, the staff will conduct the research needed to bring order and focus to the topic and develop a treatment for presenting the topic in the two films. The PI and his colleagues would draw upon the wisdom of numerous experts in the field of science of writing including three world renowned scholars: William Bright, University of Colorado, Professor Emeritus, UCLA, and editor of "Written Language and Literacy;" Peter Daniels, author, scholar, lecturer on grammatology, and editor of "The World's Writing Systems;" and Victor Mair, Professor of Chinese at U-Penn. On the literary side, writers to be interviewed in the planning phase include Kurt Vonnegut, Elmore Leonard, and Helen Vendler. Specific costs involved in the nine-month planning phase include travel; producer, writer, and researcher fees; fees to consultants; and mini conferences of experts.
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
WQED and the Pennsylvania State University have created a new archeology series titled Time Travelers: Rediscovering the Past. This eight part series will present in compelling terms the recent scientific innovations in archeology and how new techniques have added startling insights into past civilizations. The programs are aimed at the general public and will reach an estimated 7,000,000 people. The series is thematically organized around vital issues such as: New Worlds; Great Spirits; Scribes and Subscriptions; The Artisan; Power and Prestige; The Hearth; Realms of the Maya; and Collapse. A major traveling museum exhibition will parallel the series and a trade book will be developed. The Annenberg/CPB project has authorized $2 million towards production and development of instructional materials for use as a college level course. WQED has an outstanding track record in development of television series. They have won over 100 national awards in the past ten years including ten Emmys and a Peabody award. The have a distinguished Advisory Committee to oversee accuracy of content. This series is a well designed, comprehensive and effective presentation of a most "visual" discipline. Reviewers were all enthusiastic about the series and characterized the production as innovative and thoughtful.
DATE:
-
TEAM MEMBERS:
Jay RayvidWilliam SandersJoanna Baldwin-MalloryDavid Webster
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
DATE:
-
TEAM MEMBERS:
Julian Crandall HollickKelly AlleyVinod TareRK SinhaGraham Chapman
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
DATE:
-
TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman