This formative evaluation gathered feedback from fourth graders in response to characters and stories proposed for further development. The general goals for the formative evaluation were To determine appeal of the proposed animated characters, given drawings and verbal descriptions, To assess reactions to the cast and storylines, given two short audiotapes with black and white illustrations, To evaluate comprehension of the storylines, To estimate viewers' interest in participating in the problem solving activity, To compare appeal of the two stories, To explore viewers' impressions of what
The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
Nebraskans for Public Television is developing the math strand in Reading Rainbow. Under this grant, the project will "re-purpose" 30 existing Reading Rainbow program for use in mathematics learning, produce two new math-focused programs, and institute a comprehensive outreach campaign. Books currently being considered for the new programs are Mama Bear, which looks at money and its uses and examines some simple economics; and Echoes for the Eye which explores patterns in nature. The outreach will solicit and involve families served by the National Urban League; recruit school and community-based children's librarians in the math-based literature effort; and expand the local public broadcasting outreach efforts related to the math focus of the series from the eight model stations in the previous year to all interested public television stations. The target will be to involve at least 75 stations in substantive outreach to families and schools. The project also will develop and disseminate a new print piece modeled after the very successful Math is Everywhere Reading Rainbow Teachers Guide which has been used by over 3,000 teachers. Twila Liggett will continue as Executive Producer and Project Manager and LeVar Burton will remain as host and Co-Executive Producer. Cecily and Larry Truett will be Supervising Producer and Producer/Director respectively. Advisors include Herbert Ginsburg from Teachers College, Columbia University; Lucille Mahon, Math Coordinator, NYC Community School District 2; Solomon Garfunkel, Executive Director, COMAP, Inc.; and Judith Jacobs, Director of the Center for Education and Equity in Mathematics, Science, and Technology at California State Polytechnic University.
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
ONE, TWO, THREE...INFINITY: The World of Mathematics is a series of eight one-hour films about math in the real world. It will be produced by WQED/Pittsburgh for prime-time broadcast on the 340 PBS stations and in many foreign countries. The goal of the series is not to "teach" math but to show, in an entertaining fashion, the importance of math in many walks of life--music, art, engineering and communications, to name a few. Math affects our lives everyday in ways many of us have never imagined. Yet few of us ever stop to think about it, perhaps because of "Math anxiety." This series will be the first to reveal math's importance not only as a tool for discovery, but also as a major cultural force. Drawing on WQED's proven skill in creating special visual effects, and making liberal use of magic and mystery, puzzles, and paradoxes, the series will break down the public's fears and misconceptions about math. We hope viewers--children as well as adults--will come away with a new appreciation of mathematics and, most important, a more open attitude toward learning about it--the first step toward a higher level of math literacy. WQED's Producers and cinematographers bring many years of experience on such award- -winning programs as PLANET EARTH, THE INFINITE VOYAGE and the NATIONAL GEOGRAPHIC SPECIALS. A diverse and distinguished advisory committee will help shape the series and ensure its accuracy. And a companion book, together with a program of educational materials and activities, will extend its reach beyond the television audience, making the series a potent catalyst for learning.
9710718 Kleiman Cultural Research and Communications, Inc. is developing a project that will center around a one-hour documentary program entitled Promises to Keep. The film, now in its planning phase, will chronicle the day-to-day efforts of students, teachers, and parents at one inner city public high school as they work to implement standards-based math and science reform while maintaining their commitment to full educational equity. The goal is to inform viewers about a significant reform effort underway, heighten their awareness of the possibilities of high quality math and science education for all, and stimulate them to support or initiate similar efforts themselves. During the planning phase, the applicants will focus their efforts in several critical areas: 1. Develop a better definition of the target audience so that the next stage can be designed best to address the needs and interests of that audience. 2. Clarify the goals, structure, and content of the program. For example, is the proposed film to be primarily motivational or should it provide a "blueprint for change?" How, specifically, does the school achieve its goals of excellence and how will this be conveyed in the film? How can school around the country relate to the examples set by Thurgood Marshall High School? 3. Design a strong outreach, promotion, and distribution plans to assure that this will reach the intended audience. 4. Assess the location constraints that will be present during production. 5. Familiarize the advisors with the school where the film is to be made. The Co-Principal Investigators and film producers for the project are Vivian Kleiman, an award winning producer of such programs as Color Adjustment and My Bodies My Business, and Sharon Wood who has produced, directed, and or written programs for Portrait of America and Super Chief: The Life and Legacy of Earl Warren. Project advisors include Dennis Bartels, Yolanda George, Donna Gerardi, Nancy Kreinberg, and Tom Romberg.
WNET is producing and evaluating the pilot phase of a multi-media mathematics education project for children aged nine to eleven. The centerpiece of the project will be an animated television series for national broadcast via PBS. In each of the weekly programs, a team of young characters would be drawn into a computer and become protagonists on intriguing missions in locations as varied as a contemporary theme park or the deserts of ancient Egypt. Facing an evil adversary, the young heroes use mathematics to overcome challenges in the course of their travels and adventures. At the end of each episode viewers will be invited to use mathematics to solve a cliffhanger. The series will be supported by a targeted national outreach campaign with cooperating public television stations and three national partners. Ancillary material will consist of an interactive Internet site and print materials including a magazine with activities, puzzles, problems, and comics. The PI for the project will be Ruth Ann Burns, Vice President and Director of Educational Resources Center at WNET. The two key Math Content Directors will be Mari Muri, currently an advisor to the Connecticut State Department of Education, and Carey Bolster, Director of the PBS Mathline K-12 projects. Joel Schneider of Children's Television Workshop will be the Lead Content Advisor. The Series Producer will be Kristin Martin who has most recently served as Lead Producer for The Magic School Bus. Edward Kaskt, a computer animator with extensive experience with Children's Television Workshop, Nickelodeon, ABC, NBC, CBS, and HBO will be the series' Creative Director.
DATE:
-
TEAM MEMBERS:
Ruth BurnsCarey BolsterSandra SheppardBarbara Flagg
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
DATE:
-
TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.