SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
ONE, TWO, THREE...INFINITY: The World of Mathematics is a series of eight one-hour films about math in the real world. It will be produced by WQED/Pittsburgh for prime-time broadcast on the 340 PBS stations and in many foreign countries. The goal of the series is not to "teach" math but to show, in an entertaining fashion, the importance of math in many walks of life--music, art, engineering and communications, to name a few. Math affects our lives everyday in ways many of us have never imagined. Yet few of us ever stop to think about it, perhaps because of "Math anxiety." This series will be the first to reveal math's importance not only as a tool for discovery, but also as a major cultural force. Drawing on WQED's proven skill in creating special visual effects, and making liberal use of magic and mystery, puzzles, and paradoxes, the series will break down the public's fears and misconceptions about math. We hope viewers--children as well as adults--will come away with a new appreciation of mathematics and, most important, a more open attitude toward learning about it--the first step toward a higher level of math literacy. WQED's Producers and cinematographers bring many years of experience on such award- -winning programs as PLANET EARTH, THE INFINITE VOYAGE and the NATIONAL GEOGRAPHIC SPECIALS. A diverse and distinguished advisory committee will help shape the series and ensure its accuracy. And a companion book, together with a program of educational materials and activities, will extend its reach beyond the television audience, making the series a potent catalyst for learning.
Children's Television Workshop will plan how science and mathematics can be incorporated into the plot line of the series, GHOSTWRITER. The major work to be undertaken during this planning phase will be to assemble a group of science and mathematics educators to work with a subgroup of the existing series advisory board and with series content and research staff to: o examine the interrelationships among disciplines such as science, mathematics, and English and language arts within the context of GHOSTWRITER, o explore the integration of science and mathematics into GHOSTWRITER and devise educational goals that reflect the outcome of this exploration, and o generate content topics and presentation techniques that will address these mathematics and science goals in GHOSTWRITER.
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TEAM MEMBERS:
Joel SchneiderEve HallHelen LesterMarjorie KalinsEdward AtkinsRita Weisskoff
The Consumers Union of U.S., Inc. will produce four half-hour television specials which focus on kids testing and evaluating popular products. This "real world" approach can motivate children to learn science and mathematics concepts and to develop problem-solving skills in the process of tackling everyday consumer problems. The approach is particularly effective with youth who are not print-oriented, who watch a lot of television, and who may find "formal" science and mathematics inaccessible. Outreach materials for viewers and for use in formal classes will extent the impact of the project. The PI and Project Director will be Joyce Newman, Director of Consumer Reports TV. Susan Markowitz, who produced the successful pilot program will be Producer and Edward Groth, a biologist who serves as Consumers Union Associate Technical Director for Public Service Projects, will be the Senior Science Advisor. Susan Isenberg will be a major science education advisor. Ms. Isenberg is an IBM Education Fellow and consultant to a number of New York and New Jersey school districts. She has a B.S. in Science Education, an M.S. in Education, and has been a teacher for 25 years. This core group will work closely with in-house scientists and education experts as well as with an advisory committee established for the project.
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TEAM MEMBERS:
Joyce NewmanEdward GrothSusan Markowitz
WNET is conducting a six-month development phase to engage a lead mathematics consultant, an advisory committee, and producers to develop more fully the format, individual program content, and outreach components for a television-based project called Cyberchase, a multi-component project designed to excite, inspire, and involve 9-11 year olds in mathematics. The project currently is planned to include a weekly half-hour television series, a variety of educational print materials, and on-line activities. The series concept revolves around a multi-ethnic group of friends who are hooked on a riveting computer game call Cyberchase. At the start of the show, cast members are pulled into the computer and, with the program's viewers, become protagonists on intriguing missions that demonstrate real world applications of mathematics. A host confronts the players with challenges that must be met in order to progress onto the next adventure. During the planning phase, the project staff will bring scholars, educators, and programmers together in planning sessions to develop and refine program ideas and outreach strategies. The scope of work will include research in three primary areas: Program Content; Program Design (graphics, animation); and Interactivity, Multi-media, and Educational Outreach. The PI will be Ruth Ann Burns, Vice-President and Director of WNET's Educational Resource Center, and Executive Producer of the PBS Mathline Middle School Math Project. The Lead Math Consultant will be Carey Bolster, Director of the Middle School Math Project, a service of PBS Mathline. Sandra Sheppard, WNET's Director of Educational Video Services, will serve as Project Director and supervise all aspects of the research and development phase for the inter-related educational media components of the project. They will work with an advisory committee that includes Solomon Garfunkel, Iris Carl, Jimmie Rios, and Eve Hall.
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS:
Donald LaSalleGlenn CassisDaniel Barstow
Nebraskans for Public Television are producing three programs in the "Reading Rainbow" series that focus on mathematics and developing and implementing a special math outreach effort aimed at parents with a secondary audience of teachers. The programs will take a literature-based approach to mathematics which helps make it possible ". . . for children to have the same authentic experiences with math that they are coming to have with language, social studies, science and the arts." (Read Any good Math Lately? by Whitin and Wilde). The goal of the project is to expand the impact of the "Reading Rainbow" series by: - integrating quality math-oriented books with science and literary selections into the series, and - making quality children's math-oriented books more visible to parents, public librarians, and teachers and to engage children's interest in reading about and exploring math in the real world. The outreach effort will develop a special math effort directed to parents, children, and teachers. A special publication for parents and a teacher guide will be created for the new math-focused programs. The producers will work with the Family Math Project at the Lawrence Hall of Science in training parents and children and will also direct community outreach efforts towards economically and socially disadvantaged families. This effort will engage these families in math related activities through partnerships with community-based organizations and local public television stations involved in PBS's Ready to Learn Project. Partnership organizations include the National Council for Teachers of Math, Girls Inc, The Connecticut Academy for Education in Mathematics, Science and Technology, EQUALS Family Math Project, and the Weekly Reader Corporation. "Reading Rainbow" partnerships also have been established between three SSI's -- Louisiana, Michigan, and Ohio -- and PBS stations in those states.
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
ZOOM! is the Emmy Award-winning series for 8 to 11 year olds that ran on PBS for six years in the 1970's. WGBH, where the series was produced, is hoping to update the series and produce new programs for national broadcast. This planning grant will enable WGBH to make planning for math and science education an integral part of the piloting phase the station is about to enter. Specific activities to be conducted with the NSF support include such things as: Holding a series of science and math brainstorming sessions; Revamping the series advisory committee by adding more people with expertise in math, science, and elementary education; Hiring a science and mathematics content director; Consulting with outreach partners to develop ways to extend the series' impact beyond the television audience; Refining the science and mathematics goals; Developing methods to integrate science and math into the programs; Producing sample math/science segments, using different approaches; Testing the sample segments for audience effectiveness.
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TEAM MEMBERS:
Brigid SullivanAlison BassettCandace JulyanKate Taylor