This formative evaluation gathered feedback from third and fourth graders in response to the Cyberchase pilot episode, The Poddleville Case, which focused on pattern problem solving. The general goals for the research were To evaluate appeal of the program as a whole as well as specific program elements like the team of kids; To establish age appropriateness; To estimate motivational impact by looking at student interest in trying to solve similar pattern problems and interest in seeing another show in the series; To explore comprehension of the main plot events; To determine what viewers felt
The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
WGBH is undertaking a planning phase to develop "PEEP and the Big, Wide World," a daily, half-hour series for the preschool and kindergarten public television audience. The series will use the explorations and adventures of a newly-hatched chick and his animal friends as the foundation for an initiative in early childhood science and math education. The goal of the project is to introduce science and math to a broad, diverse audience of children in an exciting and developmentally appropriate way. During this planning phase, the project will: 1) Bring the Science Content Director on board to work with the production staff and advisors; 2) Develop the series curriculum; 3) Create a series "bible" where principal characters, visual design, approach to science and math, and sample story ideas are sketched out; 4) Write two story treatments for the series; and 5) Conduct preliminary testing of PEEP with the target audience. The Principal Investigator for the project will be Kate Taylor, Director of Children's Programming at WGBH. Karen Worth, Senior Scientist at EDC, will serve as Content Director. For production of the series, WGBH will team with Derek Lamb, former Executive Director of Animation at the National Film Board of Canada, and Kaj Pindal, former Head of Animation at Danish Television.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
WNET is producing and evaluating the pilot phase of a multi-media mathematics education project for children aged nine to eleven. The centerpiece of the project will be an animated television series for national broadcast via PBS. In each of the weekly programs, a team of young characters would be drawn into a computer and become protagonists on intriguing missions in locations as varied as a contemporary theme park or the deserts of ancient Egypt. Facing an evil adversary, the young heroes use mathematics to overcome challenges in the course of their travels and adventures. At the end of each episode viewers will be invited to use mathematics to solve a cliffhanger. The series will be supported by a targeted national outreach campaign with cooperating public television stations and three national partners. Ancillary material will consist of an interactive Internet site and print materials including a magazine with activities, puzzles, problems, and comics. The PI for the project will be Ruth Ann Burns, Vice President and Director of Educational Resources Center at WNET. The two key Math Content Directors will be Mari Muri, currently an advisor to the Connecticut State Department of Education, and Carey Bolster, Director of the PBS Mathline K-12 projects. Joel Schneider of Children's Television Workshop will be the Lead Content Advisor. The Series Producer will be Kristin Martin who has most recently served as Lead Producer for The Magic School Bus. Edward Kaskt, a computer animator with extensive experience with Children's Television Workshop, Nickelodeon, ABC, NBC, CBS, and HBO will be the series' Creative Director.
DATE:
-
TEAM MEMBERS:
Ruth BurnsCarey BolsterSandra SheppardBarbara Flagg
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
DATE:
-
TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.
Reading Rainbow is a long running, highly acclaimed children's television series designed to engage children in reading. Over the years, the series has incorporated both a science strand and a mathematics strand. Nebraskans for Public Television is now producing two additional math-focused programs and one integrated math/science program. These programs will further integrate math-oriented books into the series, will heighten the visibility of quality children's math-oriented books, and will model how children can understand and enjoy mathematics and science in the world around them. Outreach will be coordinated with libraries and museums nationwide. The project also will expand the "Math for Families Workshops," which were previously developed, from 50 public broadcasting stations to 100 stations. The workshops also will be integrated into the PBS "Ready To Learn" endeavor.