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resource evaluation Media and Technology
The goal of this evaluation was to assess issues of user friendliness, appeal and comprehension related to the Cyberchase website’s homepage, web adventures, weekly polls and games. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase’s mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS
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TEAM MEMBERS: Barbara Flagg Sandra Sheppard Carey Bolster Michael Templeton Thirteen/WNET
resource evaluation Media and Technology
Produced by Thirteen/WNET New York and Nelvana International, the Award-winning series CYBERCHASE is the only mathematics series for children on American television. Designed for kids ages 8 to 12 and packed with mystery, humor, and action, each episode delivers positive messages about math by teaching concepts in a fun way that kids can understand. To inform the design of a planned major study of children's learning from multiple media (using materials from the mathematics series Cyberchase), a small-scale, quasi-experimental pilot study was conducted with 47 children in the third and fourth
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TEAM MEMBERS: Shalom Fisch Thirteen/WNET
resource evaluation Media and Technology
Produced by Thirteen/WNET New York and Nelvana International, the Award-winning series CYBERCHASE is the only mathematics series for children on American television. Designed for kids ages 8 to 12 and packed with mystery, humor, and action, each episode delivers positive messages about math by teaching concepts in a fun way that kids can understand. To assess the impact of Cyberchase on children's mathematical problem solving, MediaKidz Research & Consulting conducted summative research using an experimental/control, pretest/posttest design. Participants were 108 third- and fourth-grade
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TEAM MEMBERS: Shalom Fisch Thirteen/WNET
resource evaluation Media and Technology
The 2010 Cyberchase Summer Challenge Outreach initiative was designed to allow local public television stations to develop community-appropriate outreach plans as part of a unique summer launch of a new season of shows for a PBS children's television program. The Cyberchase Summer Challenge was a national initiative; eight stations were selected for a pilot study of best practices related to summer programming. Grantee stations were provided modest funding and material support. RMC's evaluation focused on understanding how public television stations and their outreach partners can build
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TEAM MEMBERS: Alice Apley Wendy Graham Elizabeth Goldman Thirteen/WNET New York
resource evaluation Media and Technology
In the spring of 2010, WGBH Boston (wgbh.org) delivered twenty new episodes for the television series FETCH! with Ruff Ruffman (pbskids.org/FETCH!/). These episodes, developed for FETCH!'s fifth season, reflected a broadening of FETCH!'s stem content to include more mathematics. Rather than focusing exclusively on science and engineering, as FETCH! had done in the first four seasons, Season 5 episodes also highlighted age-appropriate math skills and concepts. WGBH was interested in assessing the extent to which kids learned math concepts and skills from these episodes. WGBH hired Concord
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TEAM MEMBERS: Christine Paulsen WGBH Chris Bransfield
resource evaluation Media and Technology
The findings summarized in this summative evaluation report focus on three of The World's media venues: (1) its radio broadcast, (2) its Science Podcast (http://www.world-science.org/category/podcast), and (3) its online resources (e.g., articles, streaming audio and video). An additional focus is on The World's participatory Science and Technology Forums. The primary research aim was to assess the project's impact and success at reaching its intended goals while avoiding unintended negative outcomes. Toward these ends, The World's audience members were asked to respond to an online survey
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TEAM MEMBERS: Arthur Johnson Public Radio International (PRI)
resource evaluation Media and Technology
The focus of this naturalistic study was to explore the enjoyment and appeal of Cyberchase, and its influence on children attitudes about math, self-confidence about mathematical problem solving, patterns of Website use, mathematical problem solving skills, and content recall. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase's mission is to improve kids' problem-solving and math
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TEAM MEMBERS: Rockman et al Thirteen/WNET
resource evaluation Media and Technology
As the Cyberchase series gained traction, it became evident that Cyberchase's appeal was not limited to the intended age group. Based in part around its visually appealing animation, its humor, and its characters as well as its after-school and Saturday morning broadcast schedule the program also attracted, and developed a loyal following among, younger viewers. As the mathematical concepts integrated into the plot lines were created with the explicit intent of engaging older children, Cyberchase's inadvertent resonance with this younger audience raised questions in the minds of the program's
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TEAM MEMBERS: Michael Cohen Thirteen/WNET
resource evaluation Media and Technology
To gain insight into the Cyberchase audience, a Web survey was conducted with parents through the PBS Web site during June and July, 2005. Participants were 94 parents of children who were current or past users of at least one Cyberchase media component (e.g., TV, Web site, outreach materials, etc.). Roughly equal numbers of boys and girls were represented, and one-third of the children were identified as minorities. Parents were recruited through the Cyberchase Web site and online mailings, and were asked to complete the online survey. Rather than being representative of U.S. parents as a
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TEAM MEMBERS: Shalom Fisch Thirteen/WNET
resource evaluation Media and Technology
To prepare for future summative research on the synergy among multiple educational media, the present pilot research explored real-life use of Cyberchase outreach materials. The present pilot study included: a Web survey of 48 outreach providers (representing over 3000 children in 19 states), follow-up phone interviews with 26 of these providers, and in-person observations at two outreach sites, one in New York and one in Massachusetts. With an eye toward future summative research, the resulting data yield conclusions and implications in two broadly defined areas: providers' use of Cyberchase
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TEAM MEMBERS: Shalom Fisch Thirteen/WNET
resource evaluation Broadcast Media
As part of a National Science Foundation grant, Thirteen/WNET produced and posted online ten short-form motivational animated videos. To evaluate the impact of Cyberchase Do the Math videos, Multimedia Research implemented a pre-post same-sample evaluation with the following goals: (1) to determine the extent to which viewing ten short math videos online motivates further online and offline math-related activities; (2) to evaluate whether viewing ten videos changes interest and confidence in figuring out math-related problem activities; (3) to assess change in math knowledge related to viewing
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TEAM MEMBERS: Barbara Flagg Thirteen/WNET
resource evaluation Media and Technology
As part of a National Science Foundation grant for Season 8 of Cyberchase, Thirteen/WNET produced Summer Challenge broadcasts with accompanying online and offline activities to be posted weekly for eight weeks in the Summer of 2010. Summer Challenge learning opportunities included viewing broadcast and online half-hour episodes; viewing short video excerpts; earning points and rewards online by answering trivia questions about episodes; making one's own games; and doing at-home activities. To learn how children engaged in the opportunities and to explore strengths and weaknesses of the online
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TEAM MEMBERS: Barbara Flagg Thirteen/WNET