In this book, Brian G. Southwell discusses how disparities in information-sharing arise and what can be done to alleviate them. In all sorts of ways and for all sorts of reasons, people have always sought to share information among their family and other social networks. However, this sharing has never been equal: inevitably, some people are better-informed than others and some are more socially-connected than others. At first glance, the plethora of communication tools and technologies available nowadays should help democratise information and reduce disparity but differences in how, when and
We inhabit an age in which economic progress in the European Union is equalized to more European research and better communication of that European research to the public. In highly developed Western democracies this implies an important role for the public as well as the mass media, both actors in a transforming public sphere. Beyond a call for more communication and more scientific literacy, the discourse has shifted to a call for more engagement and more participation on behalf of the citizen. There is a widespread sentiment however that the discipline of science communication is at a
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
If there is a peculiarity in the way of doing science and in the way of communicating science in Brazil, it is in the use of the idea of "deficit" in political and economic discourses, as well as in the discourses of socio-technical networks. Our proposal here is not to affirm or reject the existence of this deficit, but rather to understand its workings and its construction as a way of bringing about networks of interest that make use of this idea. For us, this is not an idea which is restricted to the discourse of researchers or of journalists and scientific broadcasters; there is also an
This study provides a historical overview of the development of the instructional television as a tool within the context of science education. The technology was traced from its beginning as experiments in public service broadcasting by universities and television networks, though closed circuit, cable, and commercially produced science-related programming. The use of the technology as a teaching tool is examined in terms of the concept of scientific literacy and the means by which instructional television helped to accomplish the goals of scientific literacy.
Youth participants in an informal after school science program created a multimodal digital video public service announcement video. This paper considers the counterstories that emerge within the video and during the making of the video that challenge existing definitions of science literacy. The investigation suggests youth engage in expansive learning where vertical knowledge and horizontal knowledge inform their actions toward community based energy issues. Vertical knowledge describes the scientific knowledge youth engage while horizontal knowledge refers to the locally situated knowledge
Small Matters is a scientific storytelling project in response to a supplemental funding opportunity designed to pair an NSF Center for Chemical Innovation with an Informal Science Education organization. Meisa Salaita, Director for Education & Outreach for the Center for Chemical Evolution, and Ari Daniel, independent radio and multimedia producer and science journalist, collaborated on this project designed to increase chemical literacy in the general public and promote partnerships between scientists and informal science educators. In the tradition of folklore, educators have used storytelling to stimulate students’ critical thinking skills across and within disciplines, demonstrating an improvement in comprehension and logical thinking, enhancing memory, and creating a motivation and enthusiasm for learning. Within science, storytelling allows learners to experience the how of scientific inquiry, including the intellectual and human struggles of the scientists who are making discoveries. Accordingly, our project uses multimedia and live performance to engage the public in learning about chemistry through storytelling. We have developed a series audio pieces entitled Small Matters aimed at enriching public science literacy, namely within the chemical sciences. The format of these pieces includes standard public radio narrative style, short scientist-narrated nuggets, and imaginative sonic explorations of key chemistry concepts. The stories have been disseminated through a variety of broadcast media connections, including "Living on Earth" and local Atlanta public radio station WABE. In addition to the audio-based science journalism pieces that we have been producing, we have taken the stories we uncovered and brought them to live audiences, integrating chemistry, journalism, and the arts to create a human connection between our scientists and the public. The radio pieces were woven in with performances of poetry, comedy and satire in collaboration with literary performing arts group The Encyclopedia Show to create a live variety show (May 2013). In addition, scientists identified through our production of Small Matters were trained in storytelling techniques and brought together for an evening of live storytelling in Atlanta with The Story Collider (March 2014).
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TEAM MEMBERS:
NSF/NASA Center for Chemical EvolutionMeisa Salaita
'TV411 What's Cooking?' provides adults with low levels of literacy and numeracy with access to a free multi-media resource which delivers mathematics and science content in the form of an online cooking show. This series builds on a prior NSF planning grant (DRL 07-75623) and the research-based design of the TV411 educational materials while addressing biochemical, physical, and mathematical processes that occur in cooking and daily life. The project will be managed by the Education Development Center's Adult Literacy Media Alliance (ALMA) project, in partnership with the Public Internet Channel, a New York-based Head Start Program, and formal education partners. The project's goals are to raise awareness of math and science content in daily life, overcome negative attitudes and behaviors related to science learning, and increase knowledge, vocabulary, and skills related to science and math while building capacity to use informal science education resources. Additional goals are to increase the capacity level of adult educators and informal workshop facilitators to teach basic math and science concepts. Finally, the project is designed to research strategies in which low-literacy adult learners utilize informal math and science resources in a Web 2.0 environment. Deliverables include six video segments that embed basic literacy and numeracy concepts in a cooking show format, 12 interactive web activities including games and simulations, and a reconstructed TV411 Online website with Web 2.0 features. In year 2, Spanish language videos and web lessons, customized toolkits for The Public Internet Channel, workshop materials for parents, and articles and reports for dissemination to education and informal learning networks nationwide are produced. The videos will be distributed on TV411 Online and the Public Internet Channel (pic.tv). The mixed-methods evaluation addresses four impact categories (awareness, engagement, attitudes, and behavior). An embedded evaluation approach will be used to determine knowledge gains, while behavioral and attitudinal questions will be asked separately in two web surveys given to random sample of 500 website visitors. Interviews are used to determine teacher perceptions of usability and effectiveness of materials. 'TV411 What's Cooking?' is projected to attract 1.5 million website visitors in the first year and an additional 500,000 each subsequent year. This well-researched project advances adult literacy and numeracy, while providing students participating in GED, adult basic education, and informal community-based programs with engaging STEM content.
Nebraskans for Public Television is developing the math strand in Reading Rainbow. Under this grant, the project will "re-purpose" 30 existing Reading Rainbow program for use in mathematics learning, produce two new math-focused programs, and institute a comprehensive outreach campaign. Books currently being considered for the new programs are Mama Bear, which looks at money and its uses and examines some simple economics; and Echoes for the Eye which explores patterns in nature. The outreach will solicit and involve families served by the National Urban League; recruit school and community-based children's librarians in the math-based literature effort; and expand the local public broadcasting outreach efforts related to the math focus of the series from the eight model stations in the previous year to all interested public television stations. The target will be to involve at least 75 stations in substantive outreach to families and schools. The project also will develop and disseminate a new print piece modeled after the very successful Math is Everywhere Reading Rainbow Teachers Guide which has been used by over 3,000 teachers. Twila Liggett will continue as Executive Producer and Project Manager and LeVar Burton will remain as host and Co-Executive Producer. Cecily and Larry Truett will be Supervising Producer and Producer/Director respectively. Advisors include Herbert Ginsburg from Teachers College, Columbia University; Lucille Mahon, Math Coordinator, NYC Community School District 2; Solomon Garfunkel, Executive Director, COMAP, Inc.; and Judith Jacobs, Director of the Center for Education and Equity in Mathematics, Science, and Technology at California State Polytechnic University.
This grant provides support for Season IV of The Magic School Bus, the fully animated PBS series targeted at youth ages 6-9. Components of Season IV will include 13 new episodes, educational support for teachers and youth leaders, dissemination and presentations at major educational conferences, promotion, and summative evaluation. The new programs will bring the total number of programs to 54 making it possible to broadcast the series as a daily strip without undue repeat broadcast which might cause the series to loose its freshness. All of the current principal staff of the project will remain for the fourth season. Cheryl Gotthelf will be PI and Executive Project Director. Jane Startz will be Co-PI and Executive Producer for the series and Michael Templeton will be a Co-PI and Science Content Director. Kristin Martin will continue as Supervision Producer.
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TEAM MEMBERS:
Deborah ForteCheryl GotthelfJane StartzMichael Templeton
READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
READING RAINBOW is a multi-part PBS children's television series that encourages children ages five through nine to read good books. The program format involves book reviews through narration and illustration with an overall program theme set by a lead book. With support from NSF they have produced and aired five half hour programs devoted to science books and science topics as part of the READING RAINBOW series. The present proposal will add an additional eight programs that focus on scientific themes over the next four seasons of the program, demonstrating to children how science is integrated into all aspects of their lives and encouraging them to read science books. The series utilizes a thorough system of book and program topic review before material is selected for each program. Scientists, educators, librarians, teachers, parents, and children evaluate candidate books for interest, appropriateness, readability, and suitability for television treatment. READING RAINBOW programs are evaluated for effectiveness after they are produced to provide feedback for future programs. The resulting programs are having a substantial effect on home, school, and library. Booksellers are reporting dramatic increases in sales of reviewed books; librarians greatly increased requests for and use of materials. Recent READING RAINBOW book reviews have led to new covers and new marketing programs for books, and teachers are using materials during the school year following summer broadcast. Publishers, seeing an increased market for books for young children, are encouraging new work by authors and illustrators. A $750,000 award over three years is recommended: $250,000 for FY 87, and additional amounts of $250,000 in FY 88 and $250,000 in FY 89.
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TEAM MEMBERS:
Twila LiggettStephen LenzenJack McBride