Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
This paper presents research methodology and findings from a formative evaluation of the "Habitat Africa! Thirsty Animal Trail" exhibit at the Brookfield Zoo. This exhibit intended to encourage visitors to imagine themselves as thirsty animals trying to gain access to a waterhole safely. The appendix of this paper includes copies of the interview protocol and the exit interview protocol.
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.