Knight-Williams collaborated with five aquaria to solicit the reactions of a random sample of their aquaria members to the PBS broadcast of the Shape of Life series. The collaborating aquaria were located in geographically diverse regions of the country and included: The Seattle Aquarium, Cabrillo Marine Aquarium, Dauphin Island Sea Lab, Shedd Aquarium, and New York Aquarium. The report focuses on questionnaire data provided by both the non-viewer respondents and by viewers of two or more episodes from the series.
This report presents the findings from a summative evaluation of the NSF-funded Wild Music traveling exhibition conducted by Randi Korn & Associates, Inc. (RK&A), for the Science Museum of Minnesota in Saint Paul, Minnesota. The evaluation documents the exhibition’s impact and effectiveness using timing and tracking observations and onsite exit interviews. Data were collected at the North Carolina Museum of Natural Sciences (NCMNS) in July and August 2007 and at the Peggy Notebaert Nature Museum (PNNM) in March and April 2008.
This report summarizes the evaluation results from the NSF funded Eight-Legged Encounters family event that uses arachnids as a hook to draw public interests towards science. The event involves informative and hands-on activities that bridge the gap between academia and the public, extending knowledge about arachnids to children and their parents. The Bureau of Sociological Research (BOSR) at UNL was contracted to evaluate Eight-Legged Encounters. The data collection for this report involves five events and three audiences: adults, children, and the volunteers of the event. Two events were
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TEAM MEMBERS:
University of Nebraska LincolnEileen Hebets
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
This final report summarizes the findings from three summative evaluation activities conducted by Serrell & Associates and the Oakland Museum of California with visitors to the newly renovated, reinstalled, and reinterpreted Gallery of California Natural Sciences in April and July 2014: the stay-time study, the cued questionnaire study, and the personal connections study.
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TEAM MEMBERS:
Serrell & AssociatesBeverly SerrellMary T. Faria
These front end studies were done before the gallery reopened and show how visitors perceive particular habitat cases. The findings were later used to inform what species would be illustrated on guide cards for the habitat cases.
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TEAM MEMBERS:
Oakland Museum of CaliforniaDana Neitzel
This front-end evaluation sought (1) to identify visitors' prior knowledge of microbial oceanography, and (2) to determine visitors’ interest in the different research conducted by microbial oceanographers with metagenomics data. The findings from this study served to (1) guide the selection of scientific datasets that are meaningful to visitors, (2) suggest areas of interest to highlight, and (3) identify information or explanations visitors may need to make sense of the content, for the Living Liquid pathways project that aimed to use visualization tools to engage museum visitors with
The data collection for this project involved three audiences: (1) a post-event survey completed by participants at the 'Eight-Legged Encounters' event, (2) a club experience survey completed by middle school students in an after-school club, and (3) focus groups, observations, and end-of-course evaluations conducted with students in the BIOS 497/897 'Communicating Science through Outreach' seminar class at the University of Lincoln, Nebraska. Year two data collection was completed from September 2013 - March 2014. Appendix includes survey.
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TEAM MEMBERS:
University of Nebraska-LincolnEileen Hebets
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
Produced by National Geographic Television and funded in part by the National Science Foundation (NSF), Alien Deep is a multi-platform media project designed to increase public literacy about: the fundamental principles and concepts underlying ocean systems and functions, the importance and challenges of oceanographic research and exploration, and the impact of the ocean on humanity and humanity’s impact on the ocean. The centerpiece of the project is a five-part mini-series that premiered on the National Geographic Channel in 2012. In addition to the five episodes, which were also made
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDivan WilliamsRachel TeelEric AndersonGabriel Simmons
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).