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resource project Media and Technology
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
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TEAM MEMBERS: Paula Apsell Graham Chedd
resource project Media and Technology
The Mississippi Museum of Natural Science proposes to build on its program of activities that involve children in science and bring them into contact with the approaches, objects and equipment that scientists use, with each activity designed to stimulate thinking and heighten interest in science. Cardinal features of the program are the development of hands-on exhibits, science kits for classroom use and a studied tie with the children's television program, "3-2-1 Contact." The goals are to coordinate these activities with hands-on science activities for students in grades 3-6, and to coordinate classroom activities with those at the museum, which conducts "3-2-1 Contact Days" throughout the year when students come to the museum and take part in experiments, observations and enrichment lessons and actively manipulate museum objects. The museum now will refine the program components, including improvement and duplication of the hands-on kits, continuation of the workshops for elementary teachers and development of new participatory exhibits dealing with insects and endangered species, and will present them to an expanded audience. One-third of the children in the state live below the poverty level, and fifty per cent represent minority populations. As most of these children lack such out-of-school experiences these informal science activities are particularly meaningful.
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TEAM MEMBERS: Elizabeth Hartfield Martha Cooper
resource project Media and Technology
Independent Production Fund is producing a three-part public television series focusing on the latest research in the science of music. The programs will explore how cutting-edge science is revealing new connections between music and the human mind and body, the natural world and the cosmos. The series will follow researchers from a variety of fields including physiology, neuroscience, psychology, biology, physics and education, as they use groundbreaking techniques and technologies to unravel age-old mysteries about music's persistence, universality and emotional power. It will show how these researchers are shedding valuable new light on the way brains work. The impact of the programs will be extended through a content-rich companion web site and innovative formal and informal educational-outreach materials to both middle and high school age students, as well as a complementary radio component. Mannes Productions will produce the series; Goodman Research Group will conduct formative evaluation and Rockman et al will conduct summative evaluation.
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TEAM MEMBERS: Elena Mannes
resource project Media and Technology
This project proposes using three complementary strategies to engage, inform and inspire large audiences. (1) A national tour called "Stories from a Changing Planet" that will include in-person presentations and hands-on activities by Polar scientists at science centers, museums, libraries and schools across the country. (2) the "HiDef video Science Story Capture Corp" team of professional videographers HD footage will be made available as public domain materials accessible to government research agencies, universities,science centers and others. (3) Video and Audio podcasts distributed throught iTunes, google, Yahoo and IPY websites. The project will have front end, formative and summative evaluations.
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TEAM MEMBERS: Geoffrey Haines-Stiles Erna Akuginow Jayne Aubele
resource project Media and Technology
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Barbara Flagg
resource project Media and Technology
This is a planning grant to Independent Broadcasting Associates, Inc. to enable them to obtain and evaluate scientific data about the ecological condition of the Ganges river in South Asia in preparation for a series of documentaries for National Public Radio. The series would combine both science and humanities to consider the meaning of the river in terms of the broad continuum of the Ganges ecosystem. During the planning stage, the PI will: review published literature and determine whether relevant unpublished information is obtainable; screen the obtainable information on the ecological condition of the Ganges/Padma river and identify major causes of the degradation of the river; contact relevant government related bodies within India in order to locate suitable experts and written reports; establish relationships with and conduct interviews amongst relevant non-governmental parties including scientists, industrialists and agriculturalists in order to facilitate future interactions for the purpose of producing the series ; and assess the suggestion that one of the problems with initiatives such as the Ganga Action Plan has been its reliance upon Western models -- both technological and conceptual -- which are often inappropriate to local conditions and realities.
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TEAM MEMBERS: Julian Crandall Hollick Emma Tomlin Triyugi Prasad Graham Chapman Roberta Farrell
resource project Media and Technology
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
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TEAM MEMBERS: Michael Schwarz
resource project Media and Technology
National Wildlife Federation is requesting a planning grant to support the development of a six-part television mini-series called "Springwatch USA" and related educational materials. "Springwatch" will focus on phenology and engage viewers to report their findings of specific natural phenomena, via the web. The goal is to educate children, families and self-appointed citizen naturalists of all ages on the core science concepts associated with phenology and ecology and the hallmark animal and plant responses to the seasonal transition from winter to spring. A second goal is to familiarize the American public with broader, cutting-edge concepts of how longer term changes in climate may also be significantly shifting some of the accepted norms for the progression of spring in North America. The proposed planning phase will include: audience research, meetings of science and education advisors, development of episode plans, conceptual design of field identification and educational materials as well as the protocols that will serve to standardize the data and make it useful for scientific, education and interpretive purposes. National Wildlife Federation will be collaborating with Animal Planet and Painless Productions to create the "Springwatch" series
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TEAM MEMBERS: Craig Tufts
resource project Broadcast Media
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
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TEAM MEMBERS: Paul Polechla
resource project Media and Technology
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
The Wildlands Project is producing a four-hour television series for PBS and the CBC. The television series, "The Sacred Balance," will feature geneticist and environmental scientist David Suzuki as he examines a new vision of the human place in nature. The series aims to enrich and expand the scientific world view by looking at traditional knowledge, myth, literature and art, and by incorporating aspects of human spirituality into the insights presented by science. The aim of the project is to show that the world-view human beings have celebrated since ancient times is reemerging, transformed, from the laboratories of modern science. Moving away from reductionist techniques, researchers from many different disciplines are studying diversity, whole organisms, systems and relationships that begin in the individual cell and extend to the entire planet. The television series is designed to change the way the public acts in the world by demonstrating that what we do to the Earth we do to ourselves. Dr. Suzuki will work closely with an advisory committee in shaping the series. The members of this committee include: Lane Lubchenco: Professor of Marine Biology and Zoology, Oregon State University David Schindler: Environmental Ecologist, Department of Biological Sciences, University of Alberta E. O. Wilson: Biologist, Harvard University Sylvia Earl: Marine Ecologist and "Explorer in Residence" at the National Geographic Society, Washington, DC James Parks Morton: Former Dean, Cathedral of St. John the Divine, currently at the Interfaith Center of New York The television series will be supplemented by a new, interactive Sacred Balance website and a teachers guide. Ancillary material also will include Dr. Suzuki's trade book, "The Sacred Balance."
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TEAM MEMBERS: David Suzuki Robert Lang Amanda McConnell
resource project Media and Technology
This Small Grant for Exploratory Research will enable the applicant to film an expedition of Mexican and American scientists who will go to Isla Guadalupe, 160 miles off the coast of Baja California. From June 3 through June 11, 2000 the expedition will investigate the status of land and sea bird species, study the insect and arthropod populations, survey the plants, search for secretive reptiles and amphibians, monitor the effects of overgrazing, and prescribe needed conservation measures for the island. In conjunction with this expedition, there will be the first ever visit by humans to an offshore islet that remains undisturbed. The period in June when the expedition will be there is when the Storm-Petrel, a species some think to be extinct, would most predictably occupy this breeding ground. The expedition, itself, is partially supported by a Small Grant for Exploratory Research from the Biology Directorate at NSF. The request to the Informal Science Education Program is for support to a small film crew to document the expedition. The footage obtained would be jointly owned by The San Diego Natural History Museum and North Lights Production, the film production partner. Subsequent to the expedition, potential uses of the film include full production of a one-hour documentary for national broadcast (interest has already been expressed by National Geographic), as well as production of a video for use in formal education and by museums.
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TEAM MEMBERS: Michael Hager