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resource project Media and Technology
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
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TEAM MEMBERS: Stefan Sommer Allen Jackson Amy Lafferty Andrew Gibbons Albert Strickland
resource project Media and Technology
SOUNDPRINT, the weekly half-hour nationally broadcast public radio documentary series, proposes a 16-program SOUNDPRINT SCIENCE SERIES comprising four thematic components of four programs each, which explore and examine current issues and ideas in the areas of 1) Biodiversity and Species Management; 2) Invasions: The Predator and the Prey; 3) Cultural Geography; and 4) The Meanings of Science. The series offers listeners a variety of experiences illustrative of the breadth of what is defined as science. Scientific thought and method are presented through a humanistic storytelling approach that capitalizes on the imaginative quality of sound to immerse listeners in the exploration of phenomena. Each documentary explores a single subject, placing it in a meaningful context, and taking listeners beyond the surface of simple fact reporting. Programs translate complex scientific ideas into accessible, memorable stories that increase awareness and understanding of science for a broad population (SOUNDPRINT REACHES OVER 250,000 LISTENERS EACH WEEK). The SOUNDPRINT SCIENCE SERIES will be broad cast as a series of quarterly, month-long specials, with promotional, education and community outreach materials provided to stations. Post- broadcast application of the programs includes development of teacher guide packets targeted to the middle school level and repacking of programs for educational purposes in multi-media and interactive settings. Cassette copies of programs are shared by listeners in professional, educational, and informal settings. Major scientific disciplines involved include: biology, environmental sciences, geography, life sciences, mathematics and physics. The Proposed SOUNDPRINT SCIENCES SERIES is submitted to the National Science Foundation Informal Science Education Program. Programs in the series are geared to a broad, general audience, elementary through adult populations.
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TEAM MEMBERS: Moira Rankin Joyce Ritchie
resource project Media and Technology
Georgia Public Television is producing and evaluating one pilot program and accompanying ancillary material for a series of 30-minute television quiz shows for 8 to 10 year olds. The series would be designed to entertain a home audience while educating them about issues and facts relating to nature and the environment. The primary goals of the project are to increase knowledge about the world around us, to develop a concern for the conservation of wildlife and wild places, and to encourage critical and creative thinking skills in relation to the environment. The television programs and the formal and informal ancillary materials and activities will engage viewers in use and development of science process skills: observation, classification, measurement, prediction, inference, identification and manipulation of variables, interpretation of data, formulation of models, experimentation, construction of hypotheses, and drawing conclusions. The project is being developed in collaboration with the Zoo Atlanta, whose staff will have responsibility for content development, and with educational advisors who will help assure that age- and developmentally-appropriate skills are exercised and the topics have the maximum relevance to elementary and middle school science. The senior producers would be Carol Fisk, a producer with Georgia Public Television and previously a news producer and correspondent in Great Britain and with the BBC in Washington, and Nancy Lebens, a Georgia Public Television staff producer. Cindy Horton, a zoo education program coordinator with Zoo Atlanta, will be the host.
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TEAM MEMBERS: Carol Fisk Nancy Lebens Theresa Statz
resource project Media and Technology
This funding is for a planning phase of the Genome Radio Project, a multifaceted project that will produce 17 1/2 hours of radio programming, plus a variety of printed and electronic ancillary materials, exploring the science and social implications of human genetic research. The planning grant will enable the project team to develop further five key areas: o To work with advisors to define their process of editorial oversight and their involvement in the program ppoduction process; o To produce a half-hour documentary pilot program; o To use the pilot program to solidify distribution agreement with networks and major market stations; o To develop ancillary materials to accompany the pilot program and to determine mechanisms for the distribution of these materials; and o To conduct focus group evaluation of the pilot program and to define specific evaluation plans for the broader series.
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TEAM MEMBERS: Barinetta Scott Matt Binder Judith Thilman
resource project Media and Technology
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
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TEAM MEMBERS: Brigid Sullivan Kate Taylor
resource project Media and Technology
The Genome Radio Project, through the Pacifica Foundation, will produce nine one-hour radio documentaries and a live two-hour Town Hall on current genome research. The goals of the project are: o to provide background information on the theories and techniques of human genetic science, o to raise the social, ethical, and legal issues and concerns associated with human genetic research, and o to provide an opportunity for the public to interact with the scientific experts and policy makers. The specific programs include: o DNA and Behavior: Is Our Fate in Our Genes? o Prenatal Genetic Testing: Better Babies Through Science? o Gene Testing; Do You Really Want to Know Your Future? o Gene Therapy: Medicine For Your Genes. o DNA and the Law o The Commercialization of Genetic Information o Eugenics, Past and Present o Race, Evolution, and Philosophy in the Age of Genetics o The Human Genome Project: Roadmap to the Human Body The radio programs will be supplemented by a variety of printed and electronic ancillary materials exploring the science, ethics, and social impact of human genetic research. The project will be under the Bari Scott who will serve as PI. She has most recently been Executive Producer for The Telecommunication Radio Project. The Co-PI's will be Mat Binder, an Independent radio producer and instructor at the University of California, and Jude Thilman, the Project Director/Host of The communications Revolution, the nationally syndicated, live series on new telecommunications technologies. The principal consultants responsible for the science content of the project will be Sylvia Spengler, Deputy Director of The Lawrence Berkeley Laboratory Human Genome Center and Lane Conn, Coordinator of the Human Genome Education program at the Stanford University Human Genome Center. The science consultants and production staff will work closely with approximately thirty genome scientists nationwide who have formally agreed to advise the project.
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TEAM MEMBERS: Barinetta Scott Judith Thilman Matt Binder
resource project Media and Technology
The American Society for Microbiology will undertake a planning effort to further develop the key themes and scientific elements of a television-based project to inform the general public about current research and theories in microbiology. The specific planning activities will include: o Clarifying the vision of how the science will be made accessible and interesting for the general public o Expanding the composition and role of the scientific advisory panel o Reviewing and modifying the scientific content of the project o Improving the coherence and clarity of the scientific themes in the television series A principal means of achieving these goals will be to convene review meeting in conjunction with a colloquium held by the American Academy of Microbiology which many of the leading scientists in the field will attend.
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TEAM MEMBERS: Cynthia Needham
resource project Media and Technology
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS: David Grubin Tamara Robinson William Grant
resource project Media and Technology
This Communicating Research to Public Audiences (CRPA) proposal is based upon Dr. Melanie Stiassny's and her associates' taxonomic and biodiversity research of the fauna in the lower Congo River. The PI has used innovative hydrologic modeling, remote sensing, habitat mapping and spatial analysis to explore and explain the biological richness of this unique river system. The CRPA request will support the production of a short documentary film that will be produced and distributed by the American Museum of Natural History's high definition video current science program Science Bulletins. The video will be captioned in both French and Spanish to make it accessible to colleagues in Africa and Spanish-speaking students throughout the United States. In addition, the AMNH will host the PI presenting a public program about her research discoveries. This live program will be rebroadcast by the New York Academy of Science via their podcast series "Science and the City."
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TEAM MEMBERS: Melanie Stiassny Edward Gardiner Vivian Trakinski
resource project Media and Technology
A NATURAL HISTORY OF THE SENSES is a five-part series to be produced by WETA fornational PBS broadcast in the 1993-94 season. The series is to be adapted from the best- selling book of the same title. Its author, Diane Ackerman, will present the programs and collaborate with the producers throughout. Each program will focus on a single sense: smell, touch, taste, hearing and vision respectively. Each will explore: how the world is sensed by animals and humans, including the evolution of the sense; what is perceived; and how human beings reconstruct and recreate their sensory worlds, through cuisines and perfumes, music, sculpture and painting. Shot on location around the world, these documentary films will incorporate viewpoints from anatomy, physiology and neurochemistry, experimental and perceptual psychology, cultural anthropology, literature, art, music and history. Compelling stories and illustrative vignettes and precise graphic animation will arise from rigorous research, in collaboration with a board of advisors. By unifying material from science and the arts and humanities, the series will reach a general audience. Viewers will be awakened to a new awareness of the range and power of their senses. Companion materials for schools will extend the series to the formal learning environment and will motivate further study.
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TEAM MEMBERS: Richard Hutton David McGowan Richard Thomas
resource project Media and Technology
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
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TEAM MEMBERS: William Buzenberg Barbara Flagg
resource project Media and Technology
WNET/Thirteen will produce a series of 10 one hour public television programs, "CHILDHOOD" that will explore how children grow and develop,and how parents and societies have raised children throughout history and across cultures. Extensive use of current research and scholarships from the disciplines of developmental and cognitive psychology, anthropology and sociology, education, history and culture will be used to create a coherent and revealing view of childhood development. The series will be heavily promoted on public television, will be accompanied by a trade book and viewer's guide, and should generate audiences of more than 10 million viewers in its first series airing, based on prior experience with the producers prior series, "The Brain"; the accompanying trade book sold more than 150,000 copies. The producers of this series are highly skilled at the interpretation of complex scientific subjects on television, with a number of award-winning series to their credit. They have assembled an prestigious international team of advisors and consultants. WNET has a realistic plan for raising the $7.5 million necessary to complete the project from the PBS/CPB Superfund, corporations, and co-production agreements. An award of $200,000 in FY 87 and continuing funding of $200,000 in FY 88 based on satisfactory progress is recommended.
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TEAM MEMBERS: George Page