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resource project Media and Technology
The American Society for Microbiology (ASM), in association with Baker & Simon Associates, The National Association of Biology Teachers, and Oregon Public Broadcasting is developing a comprehension educational project to inform the public about the microbial world and the pivotal roles that microorganism play in the life of the planet. The project components will consist of: Four One Hour Prime Time Television Programs Curriculum Guide Community Microbial Activity Guides Community Dissemination Library Exhibition Companion Trade Book World Wide Web Home Page The Principal Investigator will be Cynthia A. Needham, Associate Professor of Microbiology at Boston University School of Medicine and Adjunct Professor of Microbiology and Molecular Biology at Tufts University School of Medicine. She is a Fellow in the American Academy of Microbiology. The Executive Producer for the television series is Peter Baker who recently headed production of The Astronomers and has produced numerous television series for PBS and for the BBC. Barry Marrs of Recombinant BioCatallysis, Inc., and former Director of Life Sciences for Central Research and Development of the E.I. duPont de Nemours and Company will be the Science Advisory Team Leader and will be the liaison between the Science Advisory Panel and the production staff. The advisory committee will consist of: Rita Colwell, President, University of Maryland Biotechnology Institute Yolonda George, Deputy director, Education and Human Resources Programs, AAAS Alice Huang, Dean for Science and Professor of Biology at New York University Holger Jannasch, Senior Scientist at the Woods Hole Oceanographic Institute Mary Lindstrom, Professor, University of Washington David Pramer, Assoc. Vice President for Research at Rutgers Moselio Schaechter, Professor of Molecular Biology and Microbiology, Tufts University Steve Morse, Assistant Professor of Biology at Rockefeller University Henry William s, Vice President for Research, University of Maryland Graduate School, Baltimore Ralph Wolfe, Professor of Microbiology, University of Illinois Bonnie Van Dorn, Executive Director, Association of Science-Technology Centers.
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TEAM MEMBERS: Cynthia Needham Wayne Carley Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
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TEAM MEMBERS: Brigid Sullivan Kate Taylor
resource project Media and Technology
The Genome Radio Project, through the Pacifica Foundation, will produce nine one-hour radio documentaries and a live two-hour Town Hall on current genome research. The goals of the project are: o to provide background information on the theories and techniques of human genetic science, o to raise the social, ethical, and legal issues and concerns associated with human genetic research, and o to provide an opportunity for the public to interact with the scientific experts and policy makers. The specific programs include: o DNA and Behavior: Is Our Fate in Our Genes? o Prenatal Genetic Testing: Better Babies Through Science? o Gene Testing; Do You Really Want to Know Your Future? o Gene Therapy: Medicine For Your Genes. o DNA and the Law o The Commercialization of Genetic Information o Eugenics, Past and Present o Race, Evolution, and Philosophy in the Age of Genetics o The Human Genome Project: Roadmap to the Human Body The radio programs will be supplemented by a variety of printed and electronic ancillary materials exploring the science, ethics, and social impact of human genetic research. The project will be under the Bari Scott who will serve as PI. She has most recently been Executive Producer for The Telecommunication Radio Project. The Co-PI's will be Mat Binder, an Independent radio producer and instructor at the University of California, and Jude Thilman, the Project Director/Host of The communications Revolution, the nationally syndicated, live series on new telecommunications technologies. The principal consultants responsible for the science content of the project will be Sylvia Spengler, Deputy Director of The Lawrence Berkeley Laboratory Human Genome Center and Lane Conn, Coordinator of the Human Genome Education program at the Stanford University Human Genome Center. The science consultants and production staff will work closely with approximately thirty genome scientists nationwide who have formally agreed to advise the project.
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TEAM MEMBERS: Barinetta Scott Judith Thilman Matt Binder
resource project Media and Technology
The American Society for Microbiology will undertake a planning effort to further develop the key themes and scientific elements of a television-based project to inform the general public about current research and theories in microbiology. The specific planning activities will include: o Clarifying the vision of how the science will be made accessible and interesting for the general public o Expanding the composition and role of the scientific advisory panel o Reviewing and modifying the scientific content of the project o Improving the coherence and clarity of the scientific themes in the television series A principal means of achieving these goals will be to convene review meeting in conjunction with a colloquium held by the American Academy of Microbiology which many of the leading scientists in the field will attend.
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TEAM MEMBERS: Cynthia Needham
resource project Media and Technology
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS: David Grubin Tamara Robinson William Grant
resource project Media and Technology
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
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TEAM MEMBERS: William Buzenberg Barbara Flagg
resource project Media and Technology
Educational Broadcasting Corporation (WNET, NY) is developing a multi-media environmental education project for youth aged 8 to 12. Wild World focuses on American children's everyday urban and suburban surroundings - city streets, parks, backyards, vacant lots, the woods, and similar environments easily and often accessible to the audience. The project will educate young people about environmental and natural science topics and issues in an entertaining, engaging way, and will encourage them to become more aware of their immediate environment. Important goals are to showcase people who are passionate about their work with, and in, natural surroundings, and to show that our world is intriguing and well worth investigating. The science content will reflect the recommendations of the National Science Education Standards and Benchmarks for Science Literacy. Major components of the project include: * A thirteen part series of half-hour television programs entitled Wild TV -- this exciting and occasionally irreverent series is designed to attract viewers indifferent to traditional nature documentary program. The format is also intended to appeal to young people with little pre-disposition to science or nature. * Wild Comix -- a comic book-styled educational print piece for young people that includes activities that kids can try at home, puzzles, and other thought-provoking exercises. * Wild Web -- a World Wide Web site featuring an interactive version of the comic book, activities and puzzles, a chat room, a bulletin board, and links to environmental groups. * A Home and Extracurricular Settings: Activity Guide - intended for parents and informal educators, the guide will include: enriching nature appreciation for the entire family; improving the learning relationship between children and their parents; and activities/directions for parents that are not prohibitive with regard to area, income, and adults' educational background. * Classroom materia ls - a 12-page guide designed as an introductory resource for classroom teachers who want to incorporate environmental science activities into their teaching.
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TEAM MEMBERS: Fred Kaufman Susane Lee
resource project Media and Technology
Lisboa Associates, Inc. designing, producing, and evaluating a pilot unit for a thirteen-part, $3.5 to $4 million television series for pre-adolescent youth. What's On Your Mind? - The adventures of the Brain Gang will center on the adventures of three youth 'neuro-nauts' who, through special effects combined with animation, will use their skills of observation and detection to solve each "mystery" from inside the brain itself. Each episode will start with a question, e.g. What does the brain have to do with how people see, smell, taste, feel, and hear? Does what you eat affect your brain? Are girls' brains different from boys' brains? How does drug use affect the brain?. The Brain Gang, once they are inside the brain will encounter obstacles and experience conflicts that can only be overcome or solved by relying on scientific methods. The Brain Gang also will encounter animated characters, such as Neuro the Neuron and Endorpah the Endorphin, who will teach and explain important aspects of the brain to the young team of neuro-nauts. The television series would be supported by ancillary material including a student/teacher guide, a newsletter for youth, and a teach newsletter. The PI for the project will be Steven Kostant, an independent television producer and Creative Director for Broadcast and New Media at Lisboa Associates, Inc. The Executive Producer for the project will be Eileen Michaels, Senior Vice President at Lisboa Associates, Inc. responsible for the organizations outreach programs in areas such as neuroscience and environmental topics. The head writers will be Rich Albrecht and Casey Keller, formerly head writers for Beakman's World. There will be three principal neuroscience advisors: David Friedman, Associate Professor of Physiology and Pharmacology and Assistant Dean for Basic Sciences and Research Development, the Bowman Gray School of Medicine of Wake Forest University; Rochelle Schwarts, Associate Professor in the departments of Pharmacolo gy and Neurobiology at Duke University Medical Center; and Harold Goldman, Clinical Research Director, Neurology Unit of Harvard Community Health Plan and Instructor in Neurology at Harvard Medical School.
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TEAM MEMBERS: Steven Kostant
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Media and Technology
WNET is conducting planning for Wild TV, a new environmental education public television series for children ages 8-13. The planning activities consist of post-production and evaluation of a new version of the pilot episode of the series. WNET will reversion the pilot episode to address concerns raised by the reviewers to a previous proposal, as well as incorporating recommendations from the formative evaluation conducted by RMC Research Corporation. During the planning phase, the producers will work closely with Dr. Betty Faber and Mark Testa, two environmental educators with expertise in extra-curricular settings. These educators have been added to the advisory committee and Dr. Faber will serve as lead content advisor to the project. After production of the revised pilot is completed, RMC Research Corporation will conduct another evaluation to determine the effectiveness of the revisions to the project.
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TEAM MEMBERS: Fred Kaufman
resource project Media and Technology
Living On Earth is a weekly, impartial news journal devoted exclusively to coverage of ecology that is carried on 274 NPR stations in the United States. It has had previous support from the Informal Science Education Program for initial series production and to help expand the series from a half hour formation to an hour-long show. This grant will enable the World Media Foundation to deepen and strengthen the reporting of the science and technology of environmental change by employing a staff science reporter and a staff researcher with a Ph.D. in biology. The science reporter will enable the project to respond more quickly to emerging issues, as well as providing more consistent and better prepared science coverage. The research will help the producers better interpret new developments and studies, help identify new topics, and improve accuracy and balance. The series also will add the topic of marine environments to their major areas of concern. There currently is little media coverage of the rapid loss of healthy coral reefs, the collapse of commercial fisheries, and the changing ocean chemistry. The project will continue to covers such major topics as biological diversity, climate change, environmental toxicology, and agricultural science. Steve Curwood, the Executive producer and host of Living on Earth, will continue as the PI for the project. The science producer/editor will be Dan Grossman. He has a B.S. in physics and a Ph.D. in political science and has taught science journalism at Boston University. The project advisory committee consists of Arjun Makhijani, Greg Watson, Theo Colborn, Catherine Vandermoer, William Moomaw, George Woodwell, Michael McElroy, Jane Lubechenco, Carl Safina, Sylvia Earle, and Jerry Schubel. The series is produced by the World Media Foundation in cooperation with WBUR, National Public Radio, and Harvard University.
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TEAM MEMBERS: Stephen Curwood