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resource project Media and Technology
WHALES, SHARKS & THINGS IN THE DARK - A 70MM IMAX FILM is the first science museum and aquarium film in the 70MM large-screen format to present the diversity of life in the oceans in a science context. Through a unique collaboration of a national environmental education group, a leading non-profit science center, and with the co-operation of a federal agency, the project's main objective is to convey to a general and school- age audience a view of the richness and range of life in the underwater realm -- from the deep sea creatures to whales and sharks and other marine life. Narratively, the film will proceed through the water column and selected food webs, showing the relationships in the complex skein of life--including human. The audience will be guided by explorers and role-model scientists, such as Dr. Sylvia Earle, an enthusiastic and well- known oceanographer, and three other sets of characters involved in marine science and exploration. The content will highlight a range of scientific disciplines, including marine biology, engineering, geology, physics, and oceanography, and it will shed light on the entire study of the oceans as a career path, and as an area for further investigation. Accompanied by a educational package delivered and supported by all three groups, this film will have wide impact, reaching a projected 8 million U.S. viewers within two years.
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TEAM MEMBERS: Christopher Palmer David Clark Leighton Taylor Paul Hanle
resource project Media and Technology
National Geographic Television is requesting a planning grant to support the development of a 3D large-format film, "Sea Monsters," which will focus on current scientific and paleontological research into ancient ocean life. The film will provide audiences the chance to follow men and women working in diverse disciplines within the Earth Sciences including Paleontology, Oceanography and Marine Biology, and the film will illustrate the interplay between science and technology. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. During the planning phase the production team will conduct further research into the scientific themes and stories for the film, identify the scientists who will appear in the film, perform front-end topic testing and evaluation in order to assess the public's interest and current knowledge about the topic, write a full film treatment, develop a detailed budget and assess potential CGI studios.
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TEAM MEMBERS: Lisa Truitt Barbara Flagg
resource project Media and Technology
The National Museum of Natural History is producing 3-D and 2-D versions of a large format film on natural history. With a working title of Wonders of Life, the film will explore the diversity of life on Earth and how this diversity came to be. It will examine the biological, geological, and cultural entities that interact in myriad ways to generate, shape, and sustain the enormous biological and cultural diversity of our planet. The film will be supported by outreach material designed to support further exploration of the topic of diversity in both informal and formal settings. An inexpensive family activity guide to be available at venues that show the film will feature engaging and challenging activities for families with children ages ten through 15. A teacher resource guide, distributed free to teachers attending the film with groups of students, will be developed for use in grades 5 through 8. A classroom activity poster will be developed to serve grades 2 through 5. A Wonders of Life home page will support in-depth study of the film's topics. Larry O'Reilly, Director of The Discovery Center Project at the NMNH, will be PI and Executive Producer for the film. The Senior Scientific Advisory Board will be chaired by Dr. Robert S. Hoffman, Senior Scientist and former Assistant Secretary for Science at the Smithsonian Institution. The board also includes Sir David Attenborough, Dr. Sylvia Earle, Dr. Margaret Geller, Ivan Hattingh, and Dr. Thomas Lovejoy. Dr. Kay Behrensmeyer, Curator of Paleobiology and former Associate Director for Science at the NMNH, will lead a core team of scientists who will be directly involved in production. The film will be produced by Christopher Parsons and David Douglas will be Director of Photography.
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TEAM MEMBERS: Laurence O'Reilly
resource project Media and Technology
The Museum of Science and Industry in Chicago is producing a large format film that examines the sun and the relationship between the earth, its inhabitants, and our mother star. SOLARMAX will present some of the newest discoveries about the sun and will place special emphasis on the defining impact of the sun on human life and culture. The influence of solar cycles on global warming will be explored and new, unprecedented high-definition images of the sun will be included for the first time in a large format film. The film will examine how multiple scientific disciplines interact to build a complete picture of the universe by delving into the history and philosophy of science, astronomy, astrophysics, solar physics, helioseismology, meteorology, spectrography, mathematics, and biology. The Museum of Science and Industry, Chicago, will serve as Executive Producer and distributor of SOLARMAX. The film will be produced by Robert Eather, an expert in magnetospheric physics and a science filmmaker. The Co-Producer, Writer, and Director will be John Weiley who previously served in these roles for the large format film, Antarctica. Advisors in the fields of space weather, solar physics, and archaeoastronomy include Louis Lanzerotte, Paul Dusenbery, Gaerhardt Haerendell, George Siscoe, and Edwin Krupp.
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TEAM MEMBERS: Robert Eather John Weiley John Wickstrom Museum of Science and Industry
resource evaluation Media and Technology
This report details the summative evaluation of the Flight of the Butterflies IMAX film. Four focus with a total of 39 participants took part. They watched the film in either 2D or 3D. The St. Louis Science Center, where the film was presented in large 2D format, hosted two focus groups with adults (n=19). The Maryland Science Center (MSC) in Baltimore, which showed the film in 3D format, hosted one focus group with adults (n=8) and another with middle school age students (n=12). All participants were recruited through the science center membership lists. The focus group began with initial
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TEAM MEMBERS: Maryland Science Center Jim O'Leary
resource evaluation Media and Technology
The report is of the treatment of the Flight of the Butterflies IMAX film. 42 individuals participated in four focus groups in two cities and were asked to read the film treatment in advance and were shown a two and a half minute video clip. Participants then completed a four-page questionnaire with open and closed-ended questions, and engaged in an hour-long discussion of the treatment. Survey and focus group questions were designed to elicit audience perspectives on the appeal and scientific content of the script, including discussion of the film concept, use of the large format medium
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TEAM MEMBERS: Maryland Science Center Jim O'Leary
resource project Media and Technology
Ocean GEMS is a multi-media series and outreach program that connects girls to women marine scientist role models to inspire investigation of ocean science adventures & careers.
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TEAM MEMBERS: The Baum Foundation Beth Davidow