The following comprise the CONCLUSIONS of SRA's evaluation: POLAR-PALOOZA toured the United States at a time when the topic of climate change and global warming appeared relatively low on a list of Americans' concerns (Pew Research Center for the People and the Press, 2006), with the economy, war, and health care taking precedence. Nevertheless, POLAR-PALOOZA was a powerful format for engaging the public and teachers with science, while also being a rewarding and worthwhile experience for the traveling scientists. PPZA was an ambitious and complex undertaking designed to bring what is
Independent investigator Knight Williams Research Communications conducted a summative evaluation for Sea Monsters. The evaluation consisted of three separate studies which sought to address the following broad questions: To what extent and in what ways did the film appeal to the viewers?, How did viewers react to the film's investigative storytelling and use of 3D?, How did viewers respond to the film in terms of clarity of presentation and the amount of information and science?, What were the most interesting things viewers felt they learned from the film?, What new information, ideas, and
DATE:
TEAM MEMBERS:
Valerie Knight-WilliamsNational GeographicDivan Williams Jr.Christina MeyersOra Sraboyants
In the Fall/Winter of 2002/3, RMC Research Corporation (RMC) conducted a summative evaluation of The Human Body film and outreach materials, including lobby exhibit, Teacher's Resource Guide, and Web site. These were the culminating activities in a series of studies conducted over the past three years related to The Human Body project, including formative evaluations of the film and each of the outreach components. These summative evaluations were designed to determine the overall effect on audiences of the finished products. This report contains sections relating to the major elements of The
DATE:
TEAM MEMBERS:
Alice ApleyMaryland Science CenterRalph AdlerWendy GrahamLaura Winn
Hidden Universe is a multi-faceted project built around production of a 2D/3D giant screen film. The goal is to inspire, engage, and excite viewers about the mysterious worlds hidden around us and the science and technology that reveal them. The film will illuminate natural wonders that are invisible to the naked eye, such as objects and processes that are too slow, too fast, and too small to be seen without advanced technologies. It will include nanoscience and microbiology research and developing wavelength technologies such as ultrafast lasers. The project will employ cutting-edge technology to bring arresting footage of micro- and nanobiology to the giant screen to offer audiences (1) deeper understanding of natural phenomena that comes through observation and (2) greater appreciation of modern technology that makes such observation possible. The film story will focus on demonstrating science as inquiry and underscore the crucial link between scientific inquiry and technological advances. The film project will be enhanced with educational outreach materials, professional development opportunities for educators, and an interactive website. Hidden Universe will be produced by the large format team at National Geographic's Cinema Ventures group and its production partner Blacklight Films. The project brings to the table the extensive resources of the National Geographic Society. In addition, the project will partner with a select group of scientific research centers (Chester Carlson Center for Imaging Science at the Rochester Institute of Technology and the Nanobiotechnology Center at Cornell) and leaders in informal education (Boston Museum of Science and Girl Scouts) to extend the reach and impact of the project. The project will add to its list of partners by working with the D.C. Public Schools and Teach for America to find new ways to intersect with teachers and students in underserved areas. The project will employ Multimedia Research and Knight-Williams Research Communications to conduct the project\'s formative and summative evaluations, respectively.
The Maryland Science Center, in partnership with SK Films, Inc. received NSF funding to produce a large format, 2D/3D film and multi-component educational materials and activities on the annual migration of monarch butterflies, their life cycle, the web of life at select sites where they land, and the citizen science efforts that led to the monarch migration discovery. Project goals are to 1) raise audience understanding of the nature of scientific investigation and the open-ended nature of the scientific process, 2) enhance and extend citizen science programs to new audiences, and 3) create better awareness of monarch biology, insect ecology and the importance of habitat. Innovation/Strategic Impact: The film has been released in both 3D and 2D 15/70 format. RMC Research Corporation has conducted evaluation of the project, both formatively and summatively, including a study of the comparable strengths of the 2D and 3D versions of the film. RMC has conducting formative evaluation and is currently conducting summative evaluation to assess the success of project materials in communicating science and achieving the project's learning goals. Collaboration: This project employs a collaborative model of partnerships between the project team and the National Science Teachers Association (NSTA), the University of Minnesota's Monarchs in the Classroom and Monarch Watch. Project advisors represent world-renown monarch butterfly research scientists and educators, including Dr. Karen Oberhauser, named a "Champion of Change" by President Obama in June 2013, and Dr. Chip Taylor, founder and director of Monarch Watch at the University of Kansas.
The NOVA Large-format Film unit of the WGBH Educational Foundation, in conjunction with the New England Aquarium, is producing a large format film about Cocos Island, a small, uninhabited island off the coast of Costa Rica that has not yet been affected by human activity. The waters around Cocos Island contain an extraordinary abundance of sharks, rays, tuna, marlins, swordfish, and other pelagic fishes, thanks to nearby upwellings of cold, nutrient-rich water that create a rich food source. The film will focus on the physical oceanography and behavioral marine ecology of Cocos Island, highlighting the animal behavior and interactions of the wide diversity of marine life. Executive Producer will be Paula Apsell, head of the WGBH science unit and Executive Producer of NOVA. Susanne Simpson, executive producer for NOVA Large-format Films will as a senior producer. Howard Hall Productions will produce and direct the film. Howard Hall will be director/producer, and Michele Hall will serve as producer. The Halls are experts in the field of marine natural history filmmaking and are world-renowned for their television programs on such series as National Geographic and Nature. They worked in the large format medium as producer/directors of Into the Deep. Joseph Levine, a marine biologist who has written both science textbooks and television scripts, will be the writer. William Spitzer, Associate Director for Education at the New England Aquarium, will be responsible for the educational outreach materials.
DATE:
-
TEAM MEMBERS:
Paula ApsellSusanne SimpsonJerry SchubelKenneth MalloryBarbara Flagg
The Science Museum of Minnesota, in collaboration with Discovery Place and Science North, is producing a pilot stage for a large format film on the life work of Dr. Jane Goodall; her principal research site, Gombe National park in Tanzania; and her study subject, chimpanzees. The film will be a journey into the world of the wild chimpanzee with Dr. Jane Goodall, the best know living woman scientist among adults in the United States. It will chronicle Goodall's life work as well as the work of other researchers in Gombe. Accompanying educational material will include a companion kiosk exhibit, a leadership institute for museum educators, an online program, and women-in-science classes for children and parents. During this pilot stage, the project team will produce large format test footage in Gombe and will further develop the script for the film. The principal science advisor for the project will be Dr. Anne Pusey, professor and director of the Jane Goodall Institute's Center for Primate Studies at the University of Minnesota. She will serve as a Co-PI along with Mike Day of the Science Museum of Minnesota; Freda Nicholson, CEO of Discovery Place; and Sue Griswold, VP for Programs and Education at Discovery Place. Mike Day also will co-executive produce the film with Jim Marchbank, CEO of Science North.
DATE:
-
TEAM MEMBERS:
Mike DaySue GriswoldAnne PuseyFreda NicholsonBarbara Flagg
This is a comprehensive project about the science behind special effects in the motion pictures. WGBH, in association with eighteen museums in the Museum Film Network, will produce a 35 minute IMAX/OMNIMAX film showing the behind-the-scenes story of a group of filmmakers at Industrial Light and Magic (ILM) as they create a special effects sequence in the IMAX/OMNIMAX format. The film will illustrate how the eye and brain work together to process cinematic illusions. The California Museum of Science and Industry (CMSI) will create a 6,000 sq. ft. traveling exhibit that will focus on the science and technical processes of special effect. The exhibit will travel to fifteen other museums. A smaller scale lobby exhibit also will be developed for display in the cueing areas of IMAX/OMNIMAX theaters that are showing the "Special Effects" film. A collaborative educational outreach program will extend the reach of both the film and exhibit. The project will be managed by the NOVA production unit at WGBH under the direction of Paula Apsell. Ms. Apsell also will serve as Executive Producer for the IMAX/OMNIMAX film. Diane Perlov, Curator of Exhibitions at CMSI, will supervise the exhibit portion of the project. Kenneth Phillips, Curator of Aerospace Science at CMSI, will develop video interactives and oversee scientific content of the exhibit. Carol Valenta, Director of Education for CMSI, and Beth Kirsh, Director of Educational Print and Outreach for WGBH, will be responsible for implementing the outreach plan. Advisors for the project include David H. Hubel, neurobiologist, Harvard Medical School; Vilayanur S. Ramachandran, neurophysiologist, University of California, San Diego; Richard Gregory, perception psychologist, University of Bristol; Sally Duensing, Science and Museum Liaison, Exploratorium; Elizabeth Stage, Co-Director for Science, New Standards Project, National Center on Education and the Economy; and Robert Coutts, high school physics teacher, Los Angeles, CA.
DATE:
-
TEAM MEMBERS:
Paula ApsellSusanne SimpsonAnn MuscatCarol ValentaBarbara Flagg
MacGillivray Freeman Films is producing a 40-minute large format film about a scientific and climbing expedition on Mount Everest. The film will introduce viewers to the methods and significance of scientific field research and the rigor and excitement of the scientific endeavor through an expedition to the top of the world's tallest mountain. An international climbing team of women and men will advance the research of geophysicist Roger Bilham who has been influential in applying Global Positioning System (GPS) technology to the study of earthquakes in the Himalaya. The film also will explore the physiological challenges the climbers face at extreme altitude. Endoscopic and microscopic photography will reveal the human body's amazing adaptations to a cold, low-oxygen environment. A comprehensive package of ancillary materials for teachers, students, film exhibitors, and the general public will enhance the educational experience of the film. Greg MacGillivray, President of MacGillivray Freeman Films, will be the PI and Executive Producer/Co-Producer/Director/Photographer. Stepehen Judson and Alec Lorimore, both of MacGillivray Films, will be Co-writer/Director and Co-Producer respectively. Tim Cahill, a freelance writer with experience writing for National Geographic and GEO will be the other Co-writer. Advisors include: Cynthia Beall, Prof. of Physical Anthropology, Case Western Reserve University Broughton Coburn, Conservation and Development Expert on Nepal James Fisher, Prof. of Anthropology, Carleton College Kip Hodges, Prof. of Geology, Massachusetts Institute of Technology Charles Houston, Prof. of Medicine (emeritus), University of Vermont Peter Molnar, Senior Research Assoc. Atmosphere and Planetary Sciences, MIT Audrey Salkeld, Author and Fellow, Royal Geographical Society Bradford Washburn, Honorary Director, Museum of Science, Boston
National Wildlife productions is developing a large format film, "Predators and Prey," and related educational resources. The film will introduce audiences to cutting-edge scientific research through a topic that already captures their imagination and will use visually exciting scenes to present the science behind predator/prey relations. A preliminary conceptual structure, general approach and potential storyline have already been developed. The planning phase will include the following activities: -Further define the conceptual structure of the film -Conduct preproduction/front-end audience research -Refine the approaches to the film based on feedback from front-end research -Plan educational resources -Conduct a front-end survey of large-format film theaters to evaluate the title, approach and relevance of proposed educational resources. -Draft a film treatment The principals for the project bring a background of filmmaking and science. Christopher Palmer, President and CEO, National Wildlife Productions (NWP), will serve as Executive Producer for the film. Educational resources will be designed by Jim Stofan, Vice President, Education, NWP; and the Chief Science Consultant will be Sterling Miller, Senior Wildlife Biologist, NWP. Treatments and scripts will be written by Mose Richards and evaluation will be conducted by Robert Russell. A committee of scientists and science educators will help guide the project during the planning phase.
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
MacGillivray Freeman Films is producing a large format film about the exploration and new scientific research aimed at understanding and responding to changes in coral reef ecosystems. The film will examine the complex behavior and interactions among unique Pacific coral reef animals, illustrate the role of scientific research in addressing the declining health of reefs, and stimulate public interest in pursuing further learning and careers in coral reef and marine science. In five coral reef sites the film will feature science researchers who are each a part of the global effort to understand and protect coral reef ecosystems as they document reef diversity and animal behavior, investigate symptoms of reef degradation, provide information on past environmental change through core sampling, and explore life in extreme ocean environments. Outreach materials will include a Museum Resource Guide, Family Fun Sheet, Activities for Informal Education Groups, Teacher Guide and Poster, Web Site/Virtual Field Trip, and Scientist Speaker Series. Greg MacGillivray will be the PI for the project and also will serve as Co-Producer/Co-Director/Co-Director of Photography. Alec Lorimore is Co-Producer and Howard Hall is Co-Director of Photography/Sequence Director/and Cameraman. Science Advisors include: Gerald Allen, Conservation International; Richard Aronson, Dauphin Island Sea Lab and University of South Alabama; Gisele Muller-Parker, Shannon Point Marine Center and Western Washington University; Joseph Levine, WGBH and Discovery Magazine; and Richard Pyle, University of Hawaii and Bishop Museum.