Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
This article provides study findings from the summative evaluation of "The Universe in Your Hands: Early Tools of Astronomy" permanent exhibition that opened in May 1995 at the Adler Planetarium and Astronomy Museum. The renovated and recontextualized exhibit portrays the museum's collection of early astronomical instruments in the social and scientific setting of the European and Islamic worlds during the Middle Ages (1200 to 1500 A.D.).
In this article, Britt Raphling and Shauna Keane-Timberlake, of the Adler Planetarium, discuss the new building addition that was slated to open in the summer of 1998. The authors briefly summarize the three new galleries as well as discuss how front-end evaluation has informed the exhibit development process.
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Britt RaphlingShauna Keane-Timberlake
In this article, Britt Raphling discusses how the visitor data from extensive formative evaluations guided decision-making on design revisions for the wayfinding system at the Adler Planetarium.
This report presents findings from a summative evaluation of Electric Space, a traveling exhibition developed by the Space Science Institute, with major funding provided by the Informal Science Education Program of the National Science Foundation. This study is the third phase of evaluation conducted by Randi Korn & Associates in association with this project. After performing both front-end and formative evaluations during the exhibition development process, this summative study was conducted on the completed traveling version of Electric Space at two host sites. This final study was
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Randi Korn & Associates, Inc.Space Science Institute
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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Elizabeth BrockJames McKennaErren GottliebWilliam Nye
The Smithsonian Associates Program at the Smithsonian Institution has a unique, one-time only opportunity to test the potential of producing a very low cost, but high quality science program featuring an outstanding and widely recognized scientist. The program will be an edited hour from an hour and a half interview that Timothy Ferris will have with Stephen J. Gould before a live audience on November 7, 1997. If successful, the program will be broadcast in prime time by PBS and would serve as a prototype for additional programs other eminent scientists. During the requested Small Grant for Exploratory Research phase, the Smithsonian will: * Determine if a viable hour-long program can be derived from a live interview that is only an hour and a half in duration. This 1 to 1.5 ratio of finished program material to the total footage shot is very economical but also is much lower than most television programs which have a ratio of 1 to 3 and up. * Test how to take advantage of Dr. Ferris' talents in a video interview format. While Ferris has interviewed many scientists for print media, this will be his first interview for this kind of broadcast medium. * Assess how successful Ferris is in conducting a live interview so that difficult scientific concepts will be accessible to a lay audience. This interview with Dr. Gould also will provide a rare opportunity to investigate emerging research areas that are likely to be of lasting interest and to present them to the public. The Smithsonian Associates will assess the effectiveness of this approach in two ways. First, a group of five scientists and informal science education experts will review a rough cut of the program to determine if a program can be produced in this manner and effectively convey complex science to a lay audience. Possible members of this group include Bruce Alberts (National Academy of Science), Paula Apsell (WGBH), Robert Hazen (George Mason University), Mary Jane McKinven (PBS), and Maxine Singer (Carnegie Institute). The second gauge of effectiveness will be the acceptance of the program for prime time distribution by PBS and the public reaction to the program. Timothy Ferris is a generalist scholar who has taught in five disciplines - astronomy, English, history, journalism, and philosophy at four universities. He currently is emeritus professor at the University of California, Berkeley. He has received the American Institute of Physics prize, the American Association for the Advancement of Science prize, the Klumpke-Roberts prize, and a Guggenheim Fellowship. The television producer will be Catherine Tatge who has produced a wide range of programming for PBS and for CBS Cable. Her productions include Playing With Fire: The Tenth Van Cliburn Piano Competition and the feature film of the New York City Ballet version of The Nutcracker. She was commissioned by the Congress of the United States to direct and produce an historical overview of the U.S. Congress. The PI for the project will be Mara Mayor, Director of The Smithsonian Associates and former Director of the Annenberg/CPB Project which supports the creation of educational resources for a variety of media.
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
WHYY, Inc., in cooperation with the Franklin Institute Science Museum, is producing and implementing a radio-based science education program for families. Skytour is a live radio program designed to involve the public in observing astronomical phenomena and engaging in science activities related to the sciences of the sky. Each program centers on a particular science theme and includes short pre-produced pieces designed to capture listeners interest, a live orientation to the night sky with specific instructions to listeners about how to locate the phenomenon being discussed, and discussion with a guest astronomy expert. During the broadcast, listeners can call in to ask questions and to discuss their observations on-air. The program has been successfully piloted in Philadelphia. The current project will enable the applicants to increase the number of shows to six, two-hour shows each year of the project and to expand broadcast to at least three other areas. WHYY currently has definite commitments to participate in the project from four radio station/planetarium partners: New York City: WFUV and The Hayden Planetarium Pittsburgh: WDUQ and the Buhl Planetarium Raleigh-Durham: WUNC and The Morehead Planetarium Vermont: Vermont Public Radio and The Fairbanks Museum and Planetarium Outreach components of the project will include a newsletter, local sky parties organized on the evenings of the Skytour broadcasts, related hands-on science activities and workshops at each of the participating planetaria, and a Skytour World Wide Web site. The PI will be Derrick Pitts, Vice President and Chief Astronomer at the Franklin Institute. Neil Tickner, WHYY Special Projects Producer, will direct all production activities. Dale McCreedy, the project director for the Franklin Institute's National Science Partnership and Girls At the Center, and Minda Borun, the Franklin Institute's Director of Research, Evaluation and Planning, will both work with the project in their respective areas of expertise in outreach and evaluation. The project team will work closely with an advisory team of astronomers, informal science educators, and parents.
The University of Texas at Austin's McDonald Observatory is requesting $581,736 over three years to produce and distribute a Spanish language version of Star Date, a daily radio program that covers astronomy, space exploration, and other space-related topics. The purpose of the new program is to increase scientific literacy among the Spanish-speaking segment of the American population, inspire a greater interest in astronomy and space science, and encourage younger listeners to enter space or other science-related fields. Collateral ancillary material related to astronomy will also be developed and distributed.
The excitement of astrophysical research and discovery is brought into the high school science and mathematics classes through a flexible set of student activities and projects on variable stars. The project includes a computerized database, of 400,000 measurements of brightness of 150 variable stars in five constellations over 25 years, from which students can deduce properties, processes, and evolution of these stars. Students can make additional measurements and discoveries from carefully selected time sequences of 125 35mm slides or from actual measurements from the night sky. A comprehensive student manual and instructional videos make the materials self-contained and easy to use. The teacher manual enables the instructor to adapt the materials to skills, objectives and local curricula. The material can be used in a variety of contexts: traditional mathematics and science classes at both the high school and college level, independent projects, summer institutes, and community science clubs. The material will be field tested in classes and refined through workshops with teachers. A newsletter and a video about amateur astronomers is planned.