This study analyses the image of Italian space activities given by national dailies in the period from February 2001 to July 2002, in order to understand Italians’ view of “Italy in space”. It also considers the role that space scientific research can play in the communication strategies of Italian space activities in the upcoming years and the possible ways to improve its image through mass media.
The first phase of the evaluation, a front-end visitor study, assessing visitors' knowledge of and interest in space science and the cosmos, was conducted in May and June of 2000 at Boston's Museum of Science (MOS). The evaluation's second phase, a formative evaluation of the exhibition prototype, was completed in February of 2001 at the MOS. This summative report represents the third round of the evaluation process conducted by PERG, and is an evaluation of the current Cosmic Questions exhibition and related activities, based on data obtained by evaluators at two sites Boston's Museum of
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TEAM MEMBERS:
Joan KarpJudah LeblangSusan Baker CohenHarvard-Smithsonian Center for Astrophysics
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
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TEAM MEMBERS:
Minda BorunFranklin Institute Science Museum
Over a three year period, the Museum of Science, Boston will develop a national traveling exhibition and associated programs that will support the goals and standards for technological literacy that were recently articulated in reports by the National Academy of Engineering and the International Technology Education Association. Intellectual Merit. The exhibit will take advantage of the widely known characters and images of future technology from the Star Wars movies to attract visitors and to engage them in learning about potential technologies that may impact our lives. It incorporates new and adapted interactive devices that will involve visitors in inquiry-based learning about technologies related to frictionless land vehicles, robotic mobility mechanisms, and habitats for living underwater and in space. Broader Impact. The exhibition will reach a large national audience by traveling to the members of the Science Museum Exhibit Collaborative as well as other institutions. Use of popular culture, science fiction and futuristic technology will help attract those who may not be traditional science center visitors. Educational impact will be extended through programming for the public and school groups, including materials for institutions that do not host the exhibition, along with a website.
This project will provide for a national tour of a 5,000 square-foot exhibit about the great Inca archaeological site of Machu Picchu, and will give a national public audience the opportunity to view one-of-a-kind and seldom exhibited Inca artifacts, while also learning about archaeological science through engaging interactive exhibits and displays. The exhibit demonstrates how understanding the past through science has made it possible to determine the purpose, activities and the nature of daily life on a royal Inca estate. Laboratory research is at the core of the visitor experience, which will include osteology, paleopathology, astronomy, stable carbon isotope analysis, faunal analysis of animal bones, compositional and structural analysis of metals and ecological analysis of the flora and fauna of the Machu Picchu National Researve in Peru. Project funding will also create a Website including a virtual exhibit tour, a self-guided tour of Machu Picchu and web-based archaeological science curriculum for classroom use. The larger project also includes an international scholarly symposium entitled "The Archaeology of Inca Cuzco." The exhibit will open at the Yale Peabody Museum in January, 2003, and after six months, will travel to Los Angeles, Pittsburgh, Denver, Washington, DC and Chicago, before it returns to New Haven for long-term installation at the Peabody. The project will reach an audience estimated at well over 2,000,000 visitors, school children, and Website users.
Geoff Haines-Stiles Productions is producing and distributing a project that will follow the upcoming NASA 2003 Mars Exploration Rover project. To Mars with MER consists of three prime-time PBS programs scheduled to be broadcast to coincide with key events in the MER project: the day before the launch, the day before landing and after the 90 day surface mission. These programs will examine such mission milestones as key engineering tests and selecting where to land based on the scientific questions we have about Mars. The prime time specials will be edited and, along with additional live and taped video, distributed to science centers, planetariums, educational cable networks and schools with satellite or high-bandwidth Internet connections. Passport to Knowledge, a partner in the project, will adapt NASA's public domain materials and its own Live from Mars resources (teacher's guide, websites, etc.) to provide customized resources for teachers and students and for the parents and families who will be watching coverage of the mission on broadcast and cable. All materials will be made available online.
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.
A permanent exhibition entitled "Search for Extraterrestrial Life" will engage visitors at the New York Hall of Science in applying the fundamental biology of life on Earth to understanding the search for life elsewhere. The 4,000 sq. ft. exhibition and accompanying programs will engage visitors in learning more about the wide range of conditions that support life on Earth, and how these life requirements shape the search on Mars and other planetary objects for any existing life forms. In addition, the technologies and strategies that scientists are developing to detect any life elsewhere will be highlighted. It is expected that 500,000 visitors each year will participate with the exhibit and its associated programs. Another dissemination plan for the project will be posting fabrication drawings and scripts in readily accessible formats on the Internet. Copies of all computer interactives on electronic media will be available to science-technology centers, museums and other informal learning institutions.
Sesame Workshop, in collaboration with the Adler Planetarium & Astronomy Museum and the Beijing Planetarium, is planning a planetarium show and complementary materials for preschool-age children and their families, teachers and other caregivers. The planetarium show will be designed for use in the United States and China and will have the following goals: -- promoting positive attitudes among young children towards science; -- providing age-appropriate information about astronomy in an engaging, entertaining format; and -- fostering am understanding of one another among children in the two countries. During the planning phase, there will be three face-to-face meetings among the principals: at the Beijing Planetarium, at Sesame Workshop in New York, and at the Adler Planetarium in Chicago. The purpose of these meetings will be to determine: -- What is the appropriate educational content for the show and complementary materials and what does research with children say about it? -- How does this type of project best reach preschool audiences? -- Is there a need or opportunity for producing alternative language or dialect versions of either the English or Mandarin versions of the show and complementary materials? -- What issues or problems affect the design of the show and complementary materials? -- What are the implementation issues? Particular attention will be given to exploring how the project might include cross-cultural information in the show and complementary materials, and how the cross-over characters (Da Naio appearing in the English version; Big Bird in the Mandarin version) might be included in the design.
Experience Learning Community plans to open a museum dedicated to science fiction in the summer of 2004. The Science Fiction Experience (SFX) will be an interactive, media-rich museum combining artifacts and information that immerse visitors in science fiction's alternative worlds. They are implementing a planning phase to assure that the museum's exhibits and programming content will illustrate the relationship between science and science fiction. Specific tasks during the planning phase include: 1. Conduct front-end research of the public's perceptions of science fiction vs. science fact. 2. Conduct formative testing of proof-of-concept materials for one of the museum's premiere exhibits, "Mars, Then and Now." 3. Convene leading science and museum educators, scientists, science communications researchers and science fiction practitioners to inform and shape the museum's exhibit concepts and approaches relevant to the public's understanding of science through science fiction. 4. Create and disseminate a document that will inform of the development of exhibits and programs. Advisors to the project include: Greg Bear, best-selling author of more than 30 science fiction books; Gregory Benford, Professor of Plasma Physics and Astrophysics at the University of California at Irvine; David Ellis, President Emeritus of the Museum of Science, Boston; Lawrence Krauss, Chair of the Department of Physics at Case Western Reserve University; and Donna Shirley, for manager of the Mars Exploration Program at Jet Propulsion Laboratory and currently Professor at the School of Aerospace and Mechanical Engineering at the University of Oklahoma.
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.
The Space Science Institute will refurbish its 5,000 square foot traveling exhibition, "MarsQuest: Exploring the Red Planet" (ESI-9705377), enhancing the exhibition with new components that incorporate recent data from ongoing Mars missions, and extending its national tour for an additional three years. Enhancements include exhibits on Mars' weather, exobiology and the addition of a photo-realistic rotating Mars globe. Additional improvements include models of the NASA Mars exploration rover and an online kiosk to make additional information available to visitors after they leave the exhibition. MarsQuest is fully booked and there is a waiting list for a second three-year tour. The proposed refurbishment and enhancements will occur at the end of the current tour in 2003, with the new tour beginning early 2004.