StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
Soundprint Media Center, Inc. and RLPaul Productions, produced a cross-media package that includes a website (capecosmos.org), radio programs, and museum-based family events related to the 50th anniversary of the Space Program. The project, Out of This World (OOTW), is a program that sought to stimulate interest in science by presenting the little known stories of African-Americans and women who contributed to the U.S. Space program, and to provide historical context for the scope and reach of the nascent aerospace science program. Through radio documentaries and collaborations with science centers and museums, including the Smithsonian's National Air and Space Museum (NASM), OOTW broke new ground in developing an integrated media project that reached different audiences. The deliverables included: three radio documentaries (; an educational DVD package with 20 video mini-documentaries, curator interviews with space research pioneers and a learning guide; an interactive website that recreates a space mission circa 1961, and a series of live two-way video conferences between NASM and some 14 partner museums and science centers. OOTW used the power of investigative journalism and the reach of public radio and local science museums to connect with adults and school-age children, to cut across demographic categories, and to include a significant number of minority and at-risk children.
Journey into Space (JIS) is designed to improve student, educator, and general public understanding of earth/space science and its relationship to NASA goals and objectives through the use of a traveling GeoDome (inflatable planetarium) and engaging supporting programming at The Journey Museum. The Museum collaborates with area colleges, school districts, K-12 educators, youth serving organizations, astronomical affiliations, and others. The overall goal of JIS is to improve student, educator, and general public understanding of STEM and its relationship to NASA goals and objectives. JIS objectives are: 1) To increase student and public interest and awareness in STEM areas; 2) To increase student interest in pursuing STEM careers; 3) To improve teacher knowledge of NASA related science; 4) To increase teacher comfort level and confidence in teaching NASA related science in their classrooms; 5) To increase collaboration between informal and formal science educators; 6) To increase student and public understanding of Plains Indians ethno astronomy; and 7) To increase museum visitors’ interest and understanding of NASA related science. The Museum produced 2 films (“Cradle of Life”, “Looney Moons”) that are offered daily, 4 recurring monthly programs (Final Frontier Friday, Amazing Science, SciGirls that became Science Explorer’s Club, and Black Hills Astronomical Society meetings), summer robotics classes and teachers’ workshops, annual Earth Science Day, in addition to the GeoDome programming that has toured the region including presentations in the three poorest counties in the United States. The ethno-astronomy is underway in partnership with Oglala Lakota College and South Dakota Space Grant Consortium.
Curious Scientific Investigators (CSI): Flight Adventures immerses children and families in science, technology, engineering, and math (STEM) disciplines. Launched in February 2012, the project supports NASA’s Aeronautics Research Mission Directorate (ARMD), focusing on “innovative ideas to convey the fundamentals of flight, flight technology, and NASA’s role in aeronautics.” The project’s audience includes youth ages 6-18 and the Museum’s more than 1 million annual visitors of all ages. The project’s lead agency, The Children’s Museum of Indianapolis (Museum), developed and implemented the project in Indianapolis in partnership with the Academy of Model Aeronautics and NASA Dryden Flight Research Center. The project’s goals focus on inspiring children and families to develop an interest in STEM concepts and learn about NASA’s role in science and aeronautics research and the evolution of flight, and on engaging and educating them through inquiry-based programs that facilitate understanding of STEM concepts and knowledge and NASA’s contributions to flight. Centered on an original Multimedia Planetarium Show on flight, Flight Adventures, the Museum designed several components, all of which complement the show and the messages it conveys. Among these components are an exhibit area composed of a movable wind tunnel, a display of models, low- and high-tech interactives; a Unit of Study; a TV show, Wings Over Indiana; a website; and a variety of educational and family programs.
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TEAM MEMBERS:
Jennifer Pace-RobinsonGordon Schimmel
This report presents an evaluation study of Soundprint Media's project, Out of This World (#0741737), which was funded by the National Science Foundation's Informal Science Education Program. The mission of the project was to introduce adult radio listeners and youth participants in museum events to the historical context and challenges faced by African-Americans and women who were involved as professionals in the United States' space program in the 1960's. The project website, capecosmos.com, included an interactive menu of activities set within the context of a NASA mission control center
The NSF-funded 400 Years of the Telescope project was a unique partnership among a public television station, a production studio, two planetariums and a leading astronomical society in the United States. Its five main components included a one-hour PBS documentary, a 22-minute planetarium program, a website with astronomical infromation, "star parties"(nighttime astronomical viewing events) and promotional events hosted by PBS affiliate stations. The summative evaluation focused on three main evaluation questions: 1) What are the individual and cumulative impacts of the menu of deliverables
This project reached the underserved Hispanic audience with 200 ninety-second Earth and Sky programs in Spanish for broadcast on commercial and public radio stations, and longer programs (8-15 min.) with interviews with Hispanic scientists, teachers and writers who serve as role models for Hispanic young people. Programs were on the cieloytierra.org web site ith Spanish language science blogs, daily sky charts and links to other relevant Spanish and scientific web sites. Project partners included The Society of Mexican American Engineers and Scientists and the Society for the Advancement of Chicanos and Native Americans in Science.
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
400 Years of the Telescope was an interactive, multimedia project enabling the public to participate in real and virtual telescope experiences, understand the far reaching advances that the telescope has made possible, and discover how technology, science, and society are interconnected. Partners included PBS (Southern Oregon Public Television - SOPTV), Interstellar Studios, Leading astronomers and science writers, the Astronomical Society of the Pacific (ASP), Carnegie Science Center (Buhl Planetarium) and 'Imiloa Astronomy Center of Hawai'i. A two-hour, high-definition documentary, aired twice on PBS in 2009, kicking off the International Year of Astronomy.
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TEAM MEMBERS:
Kris KoenigJames ManningRose TsengMark StanislawskiShawn Laatsch