Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
Goodman Research Group, Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of educational programs, conducted the summative evaluation of StarTalk. The overall focus was to examine how well the joint presentation of science and humor reaches a public audience, including an audience not typically exposed to informal science learning, and how well it engages and informs them, such that they are motivated to continue learning more. Primary evaluation research questions included: 1. To what extent does exposure to StarTalk lead to increased interest in and knowledge of
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Overall, film viewers and Web site visitors responded positively to the project. Audiences of the film said they were encouraged by and learned the most about the personal stories of amateur astronomers contributing to scientific discovery and were impressed with the visuals presented in the film. Web site visitors consistently liked the design of the site and particularly enjoyed images and tools for viewing the night sky. Study participants said they would encourage further development of the project. They said that while the current design may exclude those who do not already have an
The NSF-funded 400 Years of the Telescope project was a unique partnership among a public television station, a production studio, two planetariums and a leading astronomical society in the United States. Its five main components included a one-hour PBS documentary, a 22-minute planetarium program, a website with astronomical infromation, "star parties"(nighttime astronomical viewing events) and promotional events hosted by PBS affiliate stations. The summative evaluation focused on three main evaluation questions: 1) What are the individual and cumulative impacts of the menu of deliverables