A short outline of the evolution of communications at CERN since 1993 and the parallel growth of the need both for professional communications and, at the same time, the need for training in more and more complex competencies for the new profession.
Technoscience is deeply linked to national cultures across terrains as diverse as medicine, agricultural biotechnologies, ICTs, energy technologies, etc. Understanding the cultural dimension of technoscience is vital for the project of socialisation. This project should be embedded in technological and political cultures, taking variation in cultural approaches to technoscience, national identity and political decision-making seriously. Socialisation of science and technology in Europe should therefore approach socio-technical developments in a way that allows for the emergence of
Dialogical models in science communication produce effective and satisfactory experiences, also when hard sciences (like astrophysics or cosmology) are concerned. But those efforts to reach the public can be of modest impact since the public is no longer (or not sufficiently) interested in science. The reason of this lack of interest is not that science is an alien topic, but that contemporary science and technology have ceased to offer a convincing model for the human progress.