From October 2015 to July 2016, Smart Start Evaluation & Research conducted a formative evaluation of a full-length film festival cut of the film The Anthropologist in order to provide feedback that improves decision-making capacity for the film’s final edit, production design, and distribution strategies in line with the project’s goals (see p. 5).
SmartStart conducted focus group interviews with participants to 1) measure their initial impressions of the film and its content, and 2) provide feedback on content, edits, target audience, website, and ideas for distribution. SmartStart then
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.
This project will produce a multi-part radio project including eight half-hour documentaries, 40-50 short radio features, an audio clearinghouse and a website on scientific research in the Polar Regions. The content of the programs support the goals of IPY. The project will be produced with four international radio partners: the science units of The Australian Broadcasting Co., the BBC World Service, Radio Deustche-Welle and Radio New Zealand. These international collaborators will look at issues such as the influence of conditions in Polar Regions on global climatic change, how animals adapt to rapid environmental change, survival in extreme environments and processes of change among native people in the Polar regions. The programs will reach a large audience in the United States as well as internationally through the collaborating partners. The clearinghouse/website will be designed to provide organized learning resources and an audio archive of the project's radio programs and archival interviews and sounds for use by both the general public and professional audiences. There will be both formative and summative evaluation of the programs and website.
In this essay, we review research from the social sciences on how the public makes sense of and participates in societal decisions about science and technology. We specifically highlight the role of the media and public communication in this process, challenging the still dominant assumption that science literacy is both the problem and the solution to societal conflicts. After reviewing the cases of evolution, climate change, food biotechnology, and nanotechnology, we offer a set of detailed recommendations for improved public engagement efforts on the part of scientists and their
Cracking the Maya Code is a one-hour PBS/NOVA adaptation of the two-hour feature documentary Breaking the Maya Code, based on the book of the same title by Michael D. Coe. Major funding for the project - which included website, eduational and outreach components - was provided by the National Science Foundation and the National Endowment for the Humanities. Knight Williams Research conducted a summative evaluation of Cracking the Maya Code. The evaluation examined the appeal, clarity, and educational impact of the program, focusing on educating Viewers about: The basic principles that underlie
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
The Change (working title) is a film project with supporting website and resource materials to document how climate change is impacting indigenous peoples in the most climate sensitive regions, and how anthropologists, environmental scientists, engineers, and others are working with these communities to help mitigate the effects. The documentary features Dr. Susie Crate, an NSF-funded anthropologist, and her bi-national teenage daughter Katie, whose father is from Siberia. The Viliui Sahka in Siberia, Alaska Natives in Nome, and South Pacific Islanders on Tuvalu are the communities portrayed in the film. The Change is a Full-Scale Development project produced by Ironbound Films. Outreach partners include the Center for Climate Change Communication (4C) at George Mason University, the Global Climate Adaptation Partnership (GCAP), the Society for Applied Anthropology (SfAA), the International Indian Treaty Council (IITC), and the Institute for Tribal Environmental Professionals (ITEP). Ironbound Films has designed this project to build upon its successful prior documentary work, The Linguists. Deliverables include a documentary for limited theatrical release and television and Internet broadcast along with an interactive website, curriculum guide, a shorter classroom version of the film, and a robust outreach strategy in collaboration with project partners. One of the components of the outreach in conjunction with SfAA will be to create the first social networking site around climate change adaptation. Another in conjunction with GCAP is to create a series of four virtual climate change tours for Google Maps and Earth applications. SmartStart Educational Consulting Services will conduct front-end, formative, and summative evaluations. The real-life characters and communities featured in the film will illustrate how climate change is affecting people today in various parts of the world. The project gives voice to anthropologists who have been working to understand climate change as a cultural phenomenon, a perspective rarely showcased in the media. Anthropologists have expressed the need for an effective means to share this work and its results with the public. The story is based on contemporary climate science and anthropology, but features the personal perspective of the bi-national teenage daughter, and is intended to appeal to an audience not typically drawn to a climate change documentary, especially the young or underserved. An aggressive, targeted marketing and outreach campaign reflects the film's innovative approach.
Situated within the framework of their NSF funded sociolinguistic research, partnering institutions, Gallaudet University and the University of California-Davis, will develop and broadly disseminate a 2-hour DVD that builds knowledge and fosters community awareness, among informal and formal audiences, about the scientific structure and history of American Sign Language (ASL), with an emphasis on Black American Sign Language. Through this Communicating Research to Public Audiences (CRPA) grant, the DVD and its existing companion guidebook will: (a) link ASL to current empirical research; (b) describe the complexities of the science of language development (written and spoken); (c) detail the evolution of Black American Sign Language; (d) provide strong evidence that sociolinguistic variations and dialects are not unique to spoken languages; and (e) foster related discussions in formal and informal settings. The project will involve ASL interpreters and hearing, hearing impaired and deaf local community members, students, and teachers; ranging in age (adolescents to seniors), geographic location within the United States, and socio-economic and ethnic backgrounds. Informal settings such as local community, resource and cultural centers will participate in project dissemination efforts and activities. Formal settings such as postsecondary linguistics courses, deaf studies courses, interpreter training courses, and professional workshops will also serve as secondary venues for project dissemination activities. The research design, videotaped data clips and findings from the seminal sociolinguistic research involving data from 22 study groups at six different sites will be encapsulated and made accessible via the primary deliverable, a 2 hour DVD. Designed for various audiences, the DVD will present the socio-historical significance of the research, data collection and methods employed, and data clips of participants narrating their life experiences. Phonological variables, syntactic & discourse variables, contact phenomena, and lexical variations will also be discussed and illustrated in the DVD. Targeted public and professional audiences will be recruited to receive the DVD, the companion guide book, and other project resources. Project deliverables include a 2 hour DVD, training materials, workshops, and web site enhancements. Through active dissemination efforts, the project intends to reach approximately 29,000 people. The project should: (a) increase knowledge and awareness about the scientific structure and history of ASL, and (b) provide greater access to content- including STEM content-through a broader understanding of geographical and social factors that influence non-spoken language variations, particularly Black ASL. A mixed methods evaluation study will be employed to monitor all aspects of the DVD and training materials development, refinement, and implementation. Focus groups will be conducted and questionnaires will be distributed to collect data and determine the extent to which the project has effectively met its primary goal to share and disseminate its research findings more broadly to public audiences, with a special emphasis on informal audiences and organizations. The project will address a need in the field for research about the scientific structure, history, and socio-cultural factors influencing variations in non-spoken languages, particularly in Black ASL. Broad dissemination of this research could raise public awareness about ASL variations thereby, providing interpreters and a sizable portion of the deaf and hearing communities with valuable insights on ASL that could improve content accessibility among deaf and hearing impaired individuals. The project also highlights an important, overlooked component of American history. In addition, this project would further the ISE program's efforts to diversify its portfolio with respect to content (science of language; linguistics) and target populations (deaf, African-American). The original NSF funded scientific research project and the proposed dissemination efforts, also support ISE's commitment to fund projects with an aim to communicate NSF funded research to informal audiences and within informal settings. With an anticipated reach of 29,000 people, the project?s website, local community events, and linkages with ISE organizations such as The Department of African American Studies Afro-American Studies Resource Center at Howard University in Washington, DC; The Stiles African American Heritage Center in Denver; and The Schomburg Center for Research in Black Culture in Harlem, NY and professional organizations such as the Gallaudet University Press and the National Association of Black Deaf Advocates (NBDA); will provide multiple opportunities for public engagement in the research and cross-disciplinary, cultural discussions about this work within the context of informal and formal education.
SoundVision Productions is requesting a planning grant of $53,230 to create "Science and the Search for Meaning," a series of one-hour public radio programs and ancillary materials addressing the major scientific discoveries of the twentieth century and how they shape the essential philosophical and religious questions of our age. During this planning phase, SoundVision will 1) Identify a format and topics to be covered and determine the focus of each program; 2) expand the advisory committee to insure representation from a range of disciplines; 3) work with advisors to identify key scientific and ethical issues facing society today; 4) define the advisors' process of editorial oversight; 5) conduct front end evaluation with radio listeners to assess the general level of awareness and interest in the subject; and 6) identify a possible series host.
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TEAM MEMBERS:
Barinetta ScottJudith ThilmanBarbara Flagg
SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.