As several recent National Academies of Sciences reports have highlighted, greater science communication research is needed on 1) communicating chemistry, and 2) building research-practice partnerships to advance communication across science issues. Here we report our insights in both areas, gathered from a multi-year collaboration to advance our understanding of how to communicate about chemistry with the public. Researchers and practitioners from science museums across the U.S. partnered with academic social scientists in science communication to develop and conduct multi-strand data
Chemistry is a vital and highly relevant field of science that is under-represented in science centers and museums. Amidst concerns that the public is ambivalent about the chemistry field, the Explore Science: Let's Do Chemistry project sought to understand how to design hands-on activities that could increase the feelings of interest, relevance, and self-efficacy around chemistry. Using design-based research, the team tested and refined a variety of activities while simultaneously creating a framework for future use about content and format strategies that increase interest, relevance, and