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resource evaluation Media and Technology

Hacking Your Mind: Facebook Formative Evaluation

Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS: Jean Hiebert Larson Chandra Lewis Corynn Del Core
resource research Media and Technology

Wellcome Global Monitor: How does the world feel about science and health?

Health is a personal experience, a social issue and a global concern. Any attempt to improve health, whether through new treatments, policies or procedures, will be most effective when patients and the public are engaged. No matter how great your idea or how robust your science, it still has to be accepted by the people who stand to benefit from it. Most of the time, that will mean someone putting their trust in healthcare professionals and the science and technologies that underpin modern medicine. Wellcome Global Monitor is the largest study to date into global attitudes to science and
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TEAM MEMBERS: Simon Chaplin Imran Khan Hilary Leevers Philomena Gibbons Lara Clements Ethan Greenwood Hannah Skilton Hannah Franklin Andrew Rzelpa Hania Farhan Andrew Dugan Pablo Diego-Rosell Steve Crabtree Julie Ray Priscilla Standridge Zaac Ritter
resource evaluation Exhibitions

Front-end Evaluation: Game Changers Exhibition

The Lemelson Center for the Study of Invention and Innovation (Lemelson) at the National Museum of American History (NMAH) contracted RK&A to conduct a front-end evaluation of Game Changers, a new exhibition that will highlight stories of invention and innovation related to sports. The goals of the study were to identify visitors’ associations with sports and invention and explore their reactions to preliminary exhibition concepts and titles. How did we approach this study? RK&A conducted 40 in-depth interviews with walk-in visitors to NMAH. As much as possible, RK&A recruited
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TEAM MEMBERS: Amanda Krantz Cathy Sigmond