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resource research Media and Technology
The fields of science education and science communication are said to have developed as disparate fields of research and practice, operating based on somewhat different logics and premises about their audiences. As the two fields share many of the same goals, arguments have been made for a rapprochement between the two. Drawing inspiration from a historical debate between the scholars John Dewey and Walter Lippmann, the present article is a case-oriented theoretical contribution applying models from science education and science communication in relation to a current socio-scientific issue
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TEAM MEMBERS: Erik Fooladi
resource project Media and Technology
For public health to improve, all sectors of society much have access to the highest quality health science news and information possible. How that information is translated, packaged and disseminated is important: the stories matter. Our journalism and mentoring program will grow the health science literacy of the nation by building the next generation of science communicators, ensuring that cadre of youth from historically disadvantaged groups have the discipline, creativity and critical thinking skills needed to be successful health science-literate citizens and advocates within their own communities.

Using a combination of youth-generated videos, broadcast reporting and online curriculum resources, PBS NewsHour will engineer successful educational experiences to engage students from all backgrounds, and particularly underserved populations, to explore clinical, biomedical, and behavioral research. The PBS NewsHour’s Student Reporting Labs program, currently in 41 states, will create 10 health science reporting labs to produce unique news stories that view health and science topics from a youth perspective. We will incorporate these videos into lesson plans and learning tools disseminated to the general public, educators and youth media organizations. Students will be supported along the way with curricula and mentorship on both fundamental research and the critical thinking skills necessary for responsible journalism. This process will ensure the next generation includes citizens who are effective science communicators and self-motivated learners with a deep connection to science beyond the textbook and classroom.

PBS NewsHour will develop a STEM-reporting curriculum to teach students important research skills. The program will include activities that expose students to careers in research, highlight a diverse assortment of pioneering scientists as role models and promote internship opportunities. The resources will be posted on the PBS NewsHour Extra site which has 170,000 views per month and our partner sites on PBS Learning Media and Share My Lesson—the two biggest free education resource sites on the web—thus greatly expanding the potential scope of our outreach and impact.

NewsHour broadcast topics will be finalized through our advisory panel and the researchers interviewed for the stories will be selected for their expertise and skills as effective science communicators, as well as their diversity and ability to connect with youth. Finally, we will launch an outreach and community awareness campaign through strategic partnerships and coordinated cross promotion of stories through social media platforms.
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TEAM MEMBERS: Patti Parson Leah Clapman
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 3 of 3) considers the In Defense of Food curriculum and, in particular, educators’ reactions to the curriculum in terms of perceived appeal, ease of implementation, and learning value. Feedback was gathered from educators who were surveyed
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource project Media and Technology
SciGirls CONNECT is a broad national outreach effort to encourage educators, both formal and informal, to adopt new, research-based strategies to engage girls in STEM. SciGirls (pbskids.org/scigirls) is an Emmy award-winning television program and outreach program that draws on cutting-edge research about what engages girls in science, technology, engineering and math (STEM) learning and careers. The PBS television show, kids' website, and educational outreach program have reached over 14 million girls, educators, and families, making it the most widely accessed girls' STEM program available nationally. SciGirls' videos, interactive website and hands-on activities work together to address a singular but powerful goal: to inspire, enable, and maximize STEM learning and participation for all girls, with an eye toward future STEM careers. The goal of SciGirls is to change how millions of girls think about STEM. SciGirls CONNECT (scigirlsconnect.org) includes 60 partner organizations located in schools, museums, community organizations and universities who host SciGirls clubs, camps and afterschool programs for girls. This number is intended grow to over 100 by the end of the project in 2016. SciGirls CONNECT provides mini-grants, leader training and educational resources to partner organizations. Each partner training session involves educators from a score of regional educational institutions. To date, over 700 educators have received training from over 250 affiliated organizations. The SciGirls CONNECT network is a supportive community of dedicated educators who provide the spark, the excitement and the promise of a new generation of women in STEM careers. Through our partner, the National Girls Collaborative Project, we have networked educational organizations hosting SciGirls programs with dozens of female role models from a variety of STEM fields. The SciGirls CONNECT website hosts monthly webinars, a quarterly newsletter, gender equity resources, SciGirls videos and hands-on activities. SciGirls also promotes the television, website and outreach program to thousands of elementary and middle school girls and their teachers both locally and nationally at various events.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS: Paula Apsell Thomas Friedman Jon Palfreman
resource project Media and Technology
NOVA'S CENTURY OF DISCOVERY is a series of five prime-time documentary specials to be shown nationally over the Public Broadcasting Service(PBS) during late 1997 or early 1998. Altogether the programs will tell a sweeping story, celebrating the end of a remarkable century of discovery when science advance further than in all previous centuries combined, and when every scientific discipline underwent a revolution. Yet the closing of the 20th century coincides with an ever-widening gap between what scientists know and what most of the public comprehends. To increase public understanding of science, scientists, and scientific methods, the series will provide a dramatic retelling and interpretation of the century's most enduring scientific endeavors. Each two-hour program will probe several related fields of investigation and application: views of the universe and of matter; origins of the planet and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. A marriage of scholarship and entertainment, NOVA'S CENTURY OF DISCOVERY will be created using all the tools at the command of its award winning production team including archival footage and stills; personal accounts; letters, dairies, and other primary sources; computer animation; and even dramatic re-creations. Indeed, the series will not only make a unique contribution to the public and historical record, but also offer viewers an unprecedented opportunity to view 100 years of scientific pursuits as a unified whole, to recast their perceptions of science and scientists, and to be intrigued, even inspired, by a view of science as a never-ending and very human quest for answers and solutions. A special outreach and promotion campaign will increase audience awareness of the series, particularly among nontraditional PBS viewers. In addition, carefully developed teaching and learning materials will extend the series' reach into formal and informal educational settings, including high school and college classrooms, and community and youth-serving organizations.
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TEAM MEMBERS: Paula Apsell Tom Friedman Jon Palfreman
resource project Media and Technology
Capitalizing on the appeal of the PBS KIDS project PLUM LANDING, PLUM RX will research and develop resources to help families and educators infuse environmental science learning into outdoor prescription programs, while ensuring they are appropriate for broad use in other informal settings. The growing outdoor prescription movement is designed to increase the amount of time children spend outside in nature. Programs are structured so that health care providers write "prescriptions" for children to engage in outdoor activity, and informal educators "fill" these prescriptions by facilitating youth and family participation in outdoor activities. There is preliminary evidence that these programs are getting kids outside, but best practices for transitioning "get outside" programs to become "get outside and learn about the environment" programs remain unidentified. PLUM RX is designed to build this knowledge and create resources that are responsive to the needs of both English and Spanish-speaking urban families. The project will work with informal educators and families through multiple cycles of implementation and revision, testing and refining PLUM LANDING resources (animations, videos, games, hands-on science activities, and support materials for informal educators and families), with the goal of designing an effective and accessible PLUM RX Toolkit for national dissemination. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM (Science, Technology, Engineering, Mathematics) learning in informal environments. The proposed research is designed to ensure that the PLUM RX Toolkit--the resources and support materials--will meet the needs of educators working in non-specialized urban settings. Education Development Center (EDC) and WGBH developers will collaborate on design-based research at three urban outdoor prescription programs serving low-income families: Philadelphia Nature Rx in Philadelphia, PA; Outdoors Rx in Boston, MA; and Portland Rx Play in Portland, OR. Moving through cycles of implementation, observation, analysis, and revision, the research team will work closely with educators, families, and developers to determine how the programmatic and structural features of the learning environment, the actions of the educators, and the intervention itself can most effectively support children and families' outdoor exploration in urban contexts. Toolkit materials will include resources for kids and families (including Spanish-speaking families) and informal educators (including those who work with families and directly with children in out-of-school settings). Directors from the three urban outdoor prescription programs will contribute to every phase of the research process, including recruiting families and youth who will participate in a weekly sequence of activities. The overarching focus of the analysis process will be on systematically describing the interaction between two dimensions of implementation: What happened during pilot implementations, and the factors that constrained or supported implementation as planned; and the quality of what happened, which will be defined with reference to the intended impacts. EDC will use a structured descriptive coding process to analyze the qualitative evidence gathered through interviews and observations during design and testing periods. Products of the research activities will include: a series of formative memos to the development team; a report mapping changes made to PLUM RX Toolkit materials in response to formative input and the intended impact of those changes; and findings regarding commonalities and differences across sites in the interaction of local contextual factors and the implementation success of the PLUM RX Toolkit. Concord Evaluation Group (CEG) will provide independent, summative evaluation of the project. Through this process, PLUM RX will build broader knowledge about how to design educational resources, geared for both families and informal educators, which respond to the unique challenges of exploring environmental science in urban environments.
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TEAM MEMBERS: Marisa Wolsky Mary Haggerty
resource project Media and Technology
Through "Addressing the Science of Really Gross Things: Engaging Young Learners in Biomedical Science Through a Fulldome Planetarium Show and Supporting Curricula," Morehead Planetarium and Science Center at the University of North Carolina at Chapel Hill, in close collaboration with NIH-funded researchers at the UNC and a leading children's book author, will develop an informal science education media project and a suite of hands-on, inquiry-based curricula based on the media project for use in science centers, museums and schools. This project will build the pipeline of future researchers and create awareness of NIH-funded research by generating interest and excitement among children age 9-13 in the health sciences and related careers and building their science content knowledge. To achieve the objective, the investigators will develop a fulldome planetarium show; create correlating curricula for summer camps, afterschool programs, scout programs, science center field trips, science clubs and schools; and produce a DVD highlighting careers in the health sciences. In addition, the project will use several methods to target populations traditionally underrepresented in the biomedical fields, including featuring professionals from underrepresented populations in the multimedia and curricula products, making outreach visits to counties with large populations traditionally underrepresented in health science research careers, and producing a Spanish-language version of the products. The use of a known brand, "Grossology," is an innovative way to connect to children in the target age range and to encourage the informal science education community to embrace health-science content in their fulldome theaters. In addition, the project's hub-and-spoke approach further encourages adoption of this programming by providing informal science venues with both an engaging experience (hub) and the supporting curricula (the spokes) that is necessary to extend the show's potential for having significant educational impact. A strong project team maximizes the project's likelihood for success. The team includes fulldome producers and educators from Morehead and NIH-funded researchers with expertise in appropriate science content areas. In addition, the investigators have created a network of consultants, advisory board members and evaluators that will create feedback loops designed to ensure high-quality, scientifically-accurate, educationally-effective products. The investigators will use a combination of free and revenue-based dissemination strategies to ensure that the products of this award are broadly distributed. These strategies hold significant promise for creating broad use of this project's products in the nation's science centers, museums and classrooms.
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TEAM MEMBERS: Denise Young
resource project Media and Technology
This Phase I SEPA proposal supports a consortium of science and education partners that will develop System Dynamics (SD) computer models to illustrate basic health science concepts. The consortium includes Oregon Health Sciences University (OHSU), Portland Public Schools (PPS), Saturday Academy, and the Portland VA Medical Center. SD is a computer modeling technique in which diagrams illustrate system structure and simulations illustrate system behavior. Desktop computers and commercial software packages allow SD to be applied with considerable success in K-12 education. NSF grants to Portland Public Schools have trained over 225 high school teachers in Portland and surrounding areas. Two magnet programs have been established with an emphasis on systems and at least five other schools offer significant systems curriculum. Major components of this project include (1) Annual summer research internships at OHSU for high school teachers and high school students, (2) Development of SD models relevant to each research project, (3) Ongoing interactions between high school science programs and OHSU research laboratories, (4) Development of curriculum materials to augment the use of the SD model in the high school classroom or laboratory setting, and (5) Development of video materials to support the classroom teacher. Content will focus on four fundamental models: linear input/exponential output, bi-molecular binding (association/dissociation), population dynamics, and homeostasis. Each of these models is very rich and may be extended to a broad variety of research problems. In addition these models may be combined, for example to illustrate the effect of drugs (binding model) on blood pressure (homeostasis model). System Dynamics is an exemplary tool for the development of materials consistent with National Science Education Standards. SD was specifically developed to emphasize interactions among system structure, organization, and behavior. Students use these material as part of inquiry-based science programs in which the teacher serves as a guide and facilitator rather than the primary source of all content information; technical writing by students is also encouraged. Finally, these SD materials will provide a coherent body of work to guide the ongoing professional development of the classroom science teacher.
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TEAM MEMBERS: Edward Gallaher
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture. is a 3-4 hour documentary film series and curriculum enhancement that examines the process of scientific inquiry in the development of the serial passage/contaminated needle theory of the origin of HIV/AIDS as well as the disproportionate impact of the pandemic upon Africans and African-Americans. The long term objective of the documentary film series/curriculum enhancement is to foster a heightened awareness of the need for HIV prevention among African-Americans, particularly teenagers, who are at high risk for contracting HIV, and who have often proved unresponsive to traditional HIV prevention messages. African-Americans constitute 12.1 % of the US population but account for almost 50% of the new HIV/AIDS cases. The documentary film series is being made with a small cohort of 20 inner-city African-American high school students in Pittsburgh, Pennsylvania. The students work on the documentary series as footage evaluators, apprentice filmmakers, and will ultimately be its narrative voice. They are also research subjects. An interim evaluation report showed a dramatic increase in the students' perceived knowledge of HIV/AIDS, and a substantial decrease in their reported sexual activity. A widespread and scientifically significant Phase II evaluation of this project would be conducted via pre and post anonymous surveys administered to African-American teenagers, (high school students), and matching control groups. The ABC and PBS networks have already agreed to screen the documentary series for broadcast consideration. The Phase II application proposes to 1) complete editing and postproduction of the documentary series, and 2) work with curriculum writers and an educational video distribution company on the development and dissemination of the documentary series/curriculum enhancement.
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TEAM MEMBERS: Claudia Pryor David Guilbault
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.
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TEAM MEMBERS: Claudia Pryor David Guilbault