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resource project Media and Technology
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
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TEAM MEMBERS: Joseph Blatt
resource project Media and Technology
This is planning grant that will enable the AAAS to bring together a group of scientists, science educators, and television writers/producers to develop the concept and initial scripts for a television series about science that would be broadcast in prime time by one of the major networks. Tentatively entitled "The Dean," the series would be the story of a Dean of Arts and Sciences at a university which is modeled after a small M.I.T. The University has made it reputation by being at the forefrmnt of scientific research. The Dean is in the center of an exciting and fascinating vortex. Each week the Dean deals with issues that range from social implications of new types of new types of genetic engineering research to the intrigue of procuring top secret military contracts. The issues are presented as stories about people -- the scientists, the students, CEOs and politicians who try to influence the Dean as he/she grapples with the scientific issues. Specific activities during the planning phase include: o Bringing together an advisory group to develop storylines that maximize the amount of science without damaging the prime-time, entertainment constraints. o Writing of an initial script and an outline of the major elements of a series. o Presentation of the concept and script to top executives at major networks to assess their interest in and possible commitment to the series. The key personnel in the planning phase would be Gerald Wheeler, Director of the AAAS division for Public Understanding of Science and Technology; Leon Lederman, physicist and initial creator of the general concept; and Adrian Malone, television producer of such major series as "The Ascent of Man" and "Cosmos."
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TEAM MEMBERS: Robert Hirshon Leon Lederman Gerald Wheeler
resource project Media and Technology
The Greater Washington Educational Telecommunications Association (WETA) is producing and disseminating "Green Technology," a multimedia project that promotes active learning about environmentally beneficial technologies for the home, the workplace, and the community. The objective of the project are to change or consolidate the public's concepts about the fundamental relationships between the environment and technology at the grassroots pocketbook level, to enhance their understanding of the pertinent science and technology, and to provide them with practical information about how to take action for oneself and in the fulfillment of a wider civic responsibility. The components of the project include: o Three one-hour prime time television programs o Community Outreach through the National Community Education Association and their affiliates in 40 states. o Development of community education material including a 30-minute highlight tape to serve as a discussion springboard with accompanying discussion and resource guides. o A Viewer's Newsletter for each program which will include short articles on the basic science and technology explored in the program and a "What You Can Do" section. o A CD-ROM for use by parents and children at home and by students in school. o On-line information clearing house the SOLSTICE, the digital library of energy and environmental resources operated by the Center for Renewable Energy and Sustainable Technology. o Teacher enhancement materials and activities for middle schools to be disseminated through the Teacher Educator's Network of the Association of Science-Technology Centers. o The National Academy of Engineering will identify engineers who can serve as "on-line consultants" to students and teachers involved in examining specific environmental issues. Richard Thomas, previously Executive Producer for "Mystery of the Senses" and "The World of Chemistry," will be PI and Executive Producer. Principal Content Advisory will be S. William Gouse, chief scientist and President of Energy Systems and Technology at MITRE. William McDonough, Dean of the School of Architecture at the University of Virginia, will be the host of the television series.
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TEAM MEMBERS: Richard Thomas
resource project Media and Technology
The Genome Radio Project, through the Pacifica Foundation, will produce nine one-hour radio documentaries and a live two-hour Town Hall on current genome research. The goals of the project are: o to provide background information on the theories and techniques of human genetic science, o to raise the social, ethical, and legal issues and concerns associated with human genetic research, and o to provide an opportunity for the public to interact with the scientific experts and policy makers. The specific programs include: o DNA and Behavior: Is Our Fate in Our Genes? o Prenatal Genetic Testing: Better Babies Through Science? o Gene Testing; Do You Really Want to Know Your Future? o Gene Therapy: Medicine For Your Genes. o DNA and the Law o The Commercialization of Genetic Information o Eugenics, Past and Present o Race, Evolution, and Philosophy in the Age of Genetics o The Human Genome Project: Roadmap to the Human Body The radio programs will be supplemented by a variety of printed and electronic ancillary materials exploring the science, ethics, and social impact of human genetic research. The project will be under the Bari Scott who will serve as PI. She has most recently been Executive Producer for The Telecommunication Radio Project. The Co-PI's will be Mat Binder, an Independent radio producer and instructor at the University of California, and Jude Thilman, the Project Director/Host of The communications Revolution, the nationally syndicated, live series on new telecommunications technologies. The principal consultants responsible for the science content of the project will be Sylvia Spengler, Deputy Director of The Lawrence Berkeley Laboratory Human Genome Center and Lane Conn, Coordinator of the Human Genome Education program at the Stanford University Human Genome Center. The science consultants and production staff will work closely with approximately thirty genome scientists nationwide who have formally agreed to advise the project.
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TEAM MEMBERS: Barinetta Scott Judith Thilman Matt Binder
resource project Media and Technology
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
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TEAM MEMBERS: William Buzenberg Barbara Flagg
resource project Media and Technology
9710718 Kleiman Cultural Research and Communications, Inc. is developing a project that will center around a one-hour documentary program entitled Promises to Keep. The film, now in its planning phase, will chronicle the day-to-day efforts of students, teachers, and parents at one inner city public high school as they work to implement standards-based math and science reform while maintaining their commitment to full educational equity. The goal is to inform viewers about a significant reform effort underway, heighten their awareness of the possibilities of high quality math and science education for all, and stimulate them to support or initiate similar efforts themselves. During the planning phase, the applicants will focus their efforts in several critical areas: 1. Develop a better definition of the target audience so that the next stage can be designed best to address the needs and interests of that audience. 2. Clarify the goals, structure, and content of the program. For example, is the proposed film to be primarily motivational or should it provide a "blueprint for change?" How, specifically, does the school achieve its goals of excellence and how will this be conveyed in the film? How can school around the country relate to the examples set by Thurgood Marshall High School? 3. Design a strong outreach, promotion, and distribution plans to assure that this will reach the intended audience. 4. Assess the location constraints that will be present during production. 5. Familiarize the advisors with the school where the film is to be made. The Co-Principal Investigators and film producers for the project are Vivian Kleiman, an award winning producer of such programs as Color Adjustment and My Bodies My Business, and Sharon Wood who has produced, directed, and or written programs for Portrait of America and Super Chief: The Life and Legacy of Earl Warren. Project advisors include Dennis Bartels, Yolanda George, Donna Gerardi, Nancy Kreinberg, and Tom Romberg.
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TEAM MEMBERS: Vivian Kleiman Sharon Wood
resource project Media and Technology
National Public Radio (NPR) has been awarded a grant of $807,335 in declining amounts over a four year period for production of Science Friday, the weekly two-hour call-in radio show that deals with science topics. Over the four year period, NPR will make an increasingly larger commitment to the total budget of $1,763,768 until they assume total budgetary responsibility for the project in FY 2001. The series' goal is to make science easily accessible to the public and to help them realize the relevance of science and technology to everyday life. The format of the programs enables the public to engage in conversations with scientists and science educators to discuss contemporary science topics. Science issues anticipated to be included in future programs include: science and mathematics education, science literacy, science risk assessment and public policy, and the future of technology. In addition to the broadcast series, NPR will develop a web site for Science Friday which will distribute the radio series on demand via the Internet, bring Science Friday to cities and rural areas where the series is not broadcast, create live Internet chat groups where listeners can meet to discuss the program, provide sound bytes and audio files of guests, and create a "Science Day Book" which will be a calendar of events loaded with science opportunities for people in their own home towns. Science Friday also has established a joint project with Kidsnet, an established computerized clearinghouse for education through the media. Ira Flatow will continue as the series host and producer. Barbara Flagg of Multimedia Research has been engaged to assess the audience impact of the project.
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TEAM MEMBERS: Kevin Klose William Buzenberg Barbara Flagg
resource project Media and Technology
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS: Paula Apsell Thomas Friedman Jon Palfreman
resource project Media and Technology
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
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TEAM MEMBERS: Richard O'Regan Gino Delguercio