Although schools traditionally take their pupils to Natural History Museums, little has been elicited about either the overall content of the conversations generated by such groups or of the effect on content in the presence of an adult. Transcripts were coded using a systemic network which had been designed based on pilot studies. A range of variables was created from the coded data. The number of conversations that contained at least one reference to the designated categories were ascertained overall and those of the three sub-groups, pupils and teacher, pupils and chaperone and pupils alone
In this paper, Harris Shettel, museum evaluation consultant, examines the rise of controversial museum exhibitions. Shettel argues that controversial subject matter should not be avoided, but rather presented in exciting, interesting and challenging ways that avoid controversy. Shettel points to the "Prisoners of War: Soviet Prisoners in Germany - German Prisoners in the Soviet Union" exhibition as an exemplar. The various ways exhibit evaluation studies can play an important role avoiding controversy are also identified.
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Harris ShettelVisitor Studies Association
This paper examines the differences between the single and married visitors to Old Sturbridge Village, within the single group itself, and between single and married museum members. In addition, "singletons" are defined and explored as single visitors to the Village to see how they differ from the great majority who visit with friends and families. A variety of measures, including t-test, analysis of variance, chi-square, CHAID, and factor analysis, elucidate significant points of contrast within the data.
In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.
This paper describes the use of front-end evaluation to guide the development of plans for a community museum. In 1995, the fifty-year old Fort Collins Museum received a grant to create new permanent exhibits and educational programs as well as a collection initiative for obtaining donated artifacts from community residents.
In this article, Gillian Savage of Environmetrics (Sydney) discusses exhibit planning and research efforts for the development of the Visitor Center at the Australian Institute of Sport.
In this article, Linda Ferguson, Audience Advocate and Evaluator at the Australian War Memorial in Canberra, discusses how the Memorial represents "the enemy" in its galleries in a way that meets the varying needs of their diverse audience. Ferguson shares results from a front-end evaluation study aimed at tackling this issue.
This article provides study findings from the summative evaluation of "The Universe in Your Hands: Early Tools of Astronomy" permanent exhibition that opened in May 1995 at the Adler Planetarium and Astronomy Museum. The renovated and recontextualized exhibit portrays the museum's collection of early astronomical instruments in the social and scientific setting of the European and Islamic worlds during the Middle Ages (1200 to 1500 A.D.).
The Ft. Worth Museum of Science and History will plan activities related to their proposed exhibit "Texas Pre-History: How Do We Know?" This will be a 10,000 sq. ft. permanent exhibit along with a traveling exhibit and education program menu and will feature a constructivist approach to inquiry-based learning focusing on archaeological and paleontological fieldwork being carried out in Texas today. Research sites prominently featured in the exhibit will be several early Cretaceous dinosaur sites excavated by paleontologists Louis Jacobs, and Dale Winkler, Southern Methodist University, and archaeological sites from early Clovis and Dalton Periods being excavated under the direction of archeologist Reid Ferring, University of North Texas. The exhibits and complementary activities will explore the questions a) what is being learned about the prehistory of Texas b) how do scientists interpret their findings and c) what don't we know? With this planning grant, they will conduct extensive front end studies to identify key questions that visitors will have when they come to the exhibit. Meetings with advisors to develop a conceptual plan for the exhibit and educational materials. During these sessions such questions as the following will be explored. A) "How can the Museum pre-design multiple mysteries and outcomes to satisfy the interest of diverse visitors...", b) can the museum combine paleontology and archaeology without perpetuating the naive notion that dinosaurs and people lived at the same time, c) what materials and policies will be developed to handle the creationism vs evolution that might arise, and d) how will the challenges of circulating the traveling exhibit be addressed? Museum staff will travel to other museums to examine model exhibits, and project staff will work with teachers to develop project-related formal education programs.
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Museum of Science and Industry will develop "Genetics: Decoding Life," a 4325 sq. ft. permanent exhibit about the basic principles of genetics, the Human Genome Project, new tools and technology to study life, and the biomedical and biotech applications resulting from genetic information. As a result of interacting with this exhibit, visitors will understand the basic principles of genetics, they will become familiar with the role of genes in the development of life, they will learn something about how and why scientists used genetic tools, and visitors will become aware of applications of these principles and the potential social, ethical, medical and economic outcomes. In addition to the exhibit there will be a number of complementary outreach programs. An electronic web site will be created, software used in the exhibit will be modified into a format suitable for use in schools, computers loaded with genetic programs will be loaned to Chicago public school groups, churches and other community agencies, and the content of the exhibit will be used to enhance special Lamaze and prenatal classes held at the museum. Special consideration will be given to developing the relationship between the project personnel and the staff of the Chicago Systemic Initiative. They will work together to produce a school program about genetics that will be suitable for grades 5 to 8. School materials will include a teacher's guide for the exhibit, a program of classroom activities, and materials to be used before and after a trip to the museum to see the exhibit.
The New England Aquarium (NEAq) will develop a traveling exhibit and associated programs to focus on parallel scientific and environmental issues facing Lake Victoria (East Africa) and North American fisheries. The NEAq is working in partnership with the national Museums of Kenya (NMK). This project results from NSF supported research on Lake Victoria biodiversity crises and a workshop that involved 70 scientists, policymakers, and resource managers. A 5,000 sq. ft. exhibit "Lake Victoria: Mukasa's Tear" will be developed that will present both the Lake Victoria and North American fisheries issues in six modules including: Biodiversity Then and Now; Changing Life Styles; Lake Victoria Timelines; Fisheries Technology; Global Markets; and Towards the Future. Complementary educational programs will include on-site interpretation, special programs for K-12 classes, teacher workshops and curriculum materials, special events. The exhibit will open at NEAq in 1998 and will begin its national tour in 1999. A second version of the exhibit (which will be funded separately), will be shown in Kenya.