This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
William Miles, an award winning Black documentary filmmaker, will collaborate with WNET, New York to produce "Black Stars In Orbit," an hour-long television documentary for PBS broadcast on black astronauts and black Americans' contributions to America's space program. The program will utilize personal interviews with archival footage, family photographs, and news headlines to profile such individuals as Edward Dwight, Jr., Guion Bluford, Jr., Ronald McNair, Frederick Gregory, Patricia Cowings-Johnson and Robert Shurney. Videotape copies of the program will be made available for use by national organizations concerned with encouraging black youth in science and engineering. This film project has a substantial opportunity to reinforce science and engineering role models for black youth. Approximately 50% of the $450,000 project budget will be provided by NSF.