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resource project Professional Development, Conferences, and Networks
The scientific community has been under increasing pressure from policymakers and the public to explain how research contributes to the public good. The community has emphasized two distinct approaches to explaining its operations and value. The first is the use of narratives that can make the work of science more accessible and engaging to nonscientists. The other is the use of new data mining and analysis methods to document quantitatively the complex paths by which research progresses and eventually contributes to a variety of societal goals. While both of these approaches have proved useful, the goal of this workshop is to explore ways that they might be combined into a hybrid approach that will be even more effective.

This workshop will assemble experts in the narrative and data-driven science communication approaches with leading science researchers to discuss how these various perspectives can be merged to define a template for a type of communication that encompasses the appeal of narrative, the rigor of new analytic data, and the understanding of how science works in practice.
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TEAM MEMBERS: Kevin Finneran
resource research Public Programs
The validity of citizen science conducted by community activists is often questioned because of the overt values that activists bring to their investigations. But value judgments are a necessary part of even the best academic science, and scientists whose findings suggest the need for policy action can learn from the example of citizen scientists. Communicating clearly about value judgments in science would give the public a better basis for distinguishing between responsible and irresponsible research on controversial issues.
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TEAM MEMBERS: Gwen Ottinger
resource research Exhibitions
A large and successful exhibition to mark the 500th anniversary of the birth of Leonardo da Vinci was held at the Royal Academy, Burlington House, London, in 1952. It was an important event for the public appreciation of Leonardo’s genius. The proposal for the exhibition had come from the Science Museum, whose staff arranged a ‘scientific section’ of the exhibition, providing and displaying photographs and models. The story of these early models is particularly interesting in the light of the subsequent expansion in the use of mechanical models and animations to interpret and present Leonardo
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TEAM MEMBERS: Jim Bennett
resource project Media and Technology
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
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TEAM MEMBERS: Michael Schwarz
resource project Public Programs
This award continues funding of a Center to conduct research and education on the interactions of nanomaterials with living systems and with the abiotic environment. The goals of this Center are to develop a predictive understanding of biological and ecological toxicology for nanomaterials, and of their transport and transformation in the environment. This Center engages a highly interdisciplinary, multi-institutional team in an integrated research program to determine how the physical and chemical properties of nanomaterials determine their environmental impacts from the cellular scale to that of entire ecosystems. The research approach promises to be transformative to the science of ecotoxicology by combining high throughput screening assays with computational and physiological modeling to predict impacts at higher levels of biological organization. The Center will unite the fields of engineering, chemistry, physics, materials science, cell biology, ecology, toxicology, computer modeling, and risk assessment to establish the foundations of a new scientific discipline: environmental nanotoxicology. Research on nanomaterials and development of nanotechnology is expanding rapidly and producing discoveries that promise to benefit the nation?s economy, and improve our ability to live sustainably on earth. There is now a critical need to reduce uncertainty about the possible negative consequences of nanomaterials in the environment, while at the same time providing guidelines for their safe design to prevent environmental and toxicological hazards. This Center addresses this societal need by developing a scientific framework of risk prediction that is paradigm-shifting in its potential to keep pace with the commercial expansion of nanotechnology. Another impact of the Center will be development of human resources for the academic community, industry and government by training the next generation of nano-scale scientists, engineers, and regulators to anticipate and mitigate potential future environmental hazards of nanotechnology. Partnerships with other centers will act as powerful portals for the dissemination and integration of research findings to the scientific, educational, and industrial communities, both nationally and internationally. This Center will contribute to a network of nanotechnology centers that serve the national needs and expand representation and access to this research and knowledge network through programs directed at California colleges serving underrepresented groups. Outreach activities, including a journalist-scientist communication program, will serve to inform both experts and the public at large about the safety issues surrounding nanotechnology and how to safely produce, use, and dispose of nanomaterials.
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TEAM MEMBERS: Andre Nel Yoram Cohen Hilary Godwin Arturo Keller Patricia Holden
resource project Media and Technology
This research project will analyze and communicate important societal issues having to do with the disposal of nuclear waste. Unlike the vast majority of scholarly inquiries, which culminate in journal articles or a book, this inquiry will result in a feature length documentary about the scientific, political, and ethical issues adjacent to the problem of the socially responsible disposal of nuclear waste. Though the reach of the film will extend beyond any particular site, the focal point of the study is the only fully-licensed, operating geological repository for nuclear waste in the world: the Waste Isolation Pilot Plant twenty-six miles east of Carlsbad, New Mexico. The project will track the contentious history of current and planned clean-up operations involving the Pilot Plant. It will depict a disputed, sometimes successful and sometimes failed, trading zone for very different (often antagonistic) stakeholders from experts, to townspeople, politicians, miners, activists, industrial engineers, and futurists. Trading-zone studies, a methodological approach within the research area known as Science and Technology Studies (STS), interrogate subcultures confronting one another and developing coordinated local action where global agreement is often absent. In this trading-zone study, the investigator is ethically, visually, and methodologically committed to depicting that collision as all sides struggle to shape an contested nuclear future. The use of film as a medium for presenting the results of the trading-zone study is innovative and potentially transformative; it could open a way for STS to investigate in a visual way the making of science and technology policy. This project will reach a broad audience by partnering with outreach organizations, Film Sprout and Working Films, to bring the film to its core audience: policy makers, environmentalists, along with groups and citizens traditionally not positioned to participate in science policy. Target locales and groups include science museums such as the Bradbury Science Museum (Los Alamos), the Atomic Testing Museum (Las Vegas), The Museum of Science and Industry (Albuquerque), nuclear facilities, towns surrounding them, and environmental groups.
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TEAM MEMBERS: Peter Galison