This study, completed by Serrell and Associates in June of 2012, was the first phase in an overall visitor research program at the Natural History Museum of Utah completed. NHMU opened its new facility in November 2011, a spectacular integration of a LEED- certified building anchoring the museum’s significant collections and research programs, and a series of exhibitions designed to illuminate the natural world through the lens of Utah’s human and natural history. The Museum has a total of 51,270 square feet of public interpretive space. With the purpose of setting “clear eyes to the future,”
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveBarbara Becker
This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle
A report on a visitor study about three digital "talk-back stations" located in exhibitions at the Natural History Museum of Utah (NMHU). In multiple locations in the Museum, non-digital visitor participation/visitor content contribution opportunities are offered with great success using sticky notes and guest-book formatted writing opportunities. However, it quickly became apparent that the Canyon Kiosks, Life Talkback and Land Talkback experiences were not meeting their original objectives. The aim of this research was to identify the issues impacting their success and subsequently develop
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenAlyson Webb
Rockman et al (REA), in partnership with Marti Louw and the University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE), conducted a summative evaluation in Fall 2012-Spring 2013 of a temporary museum exhibition at the Carnegie Museum of Natural History (CMNH) in Pittsburgh, PA called, Stories in the Rock. The exhibition highlighted CMNH researchers’ documentation of ancient petroglyph sites in Saudi Arabia using GigaPan technology to capture high-resolution, zoomable images of the rock art. The exhibition centers around an activity called the Explorable Image, a
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University of Pittsburgh Center for Learning in Out-of-School EnvironmentsCamellia Sanford-Dolly
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct audience research for the Page Museum (the Page) and La Brea Tar Pits (Tar Pits) as part of an overall strategy to examine the site’s current state and determine plans for its future. How did we approach this study? We designed the study to examine and compare Page Museum visitors’ and non-visitors’ perceptions of the Tar Pits and Page Museum; the meaning they construct from their experience; and their knowledge of current scientific research happening at the site. We conducted
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Natural History Museum of Los AngelesStephanie DowneyEmily Craig
In 2010, the National Oceanic and Atmospheric Administration awarded the Science Museum of Minnesota (SMM) an Environmental Literacy Grant for Science Education. Over the course of four years, SMM’s Planet Earth Decision Theater project developed new Science on a Sphere (SOS) programming, films and other scientific visualizations all intended to increase public understanding of the major role that humanity now plays in creating large-scale global change. Evaluation Questions 1. Are the components interesting and enjoyable? 2. Are visitors aware of the components’ main messages? 3. Do visitors