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resource project Media and Technology
NEON, Inc. a not-for-propfit corporation, proposes a television series for children, initiallyu 30 programs, suitable for daily or weekly broadcast, for home viewing via PBSA (with appropriate availability elsewhere). Program length: 30 Minutes. The premise: Three Wufniks--creatures from the cartoom world--draw their way into our world and with the help of children, undertake the adventure of finding our what it's all about. Thesek characters (played by adult professional performers in structurally sophisticated fantasy/animal costumes), move from dthe uncertain world of animated film into a range of encounters with ourrock-solid environment, get to know children and adults, scientists and laypeople, and must continually reconstruct their naive theories and their image of life on earth. The concept, designed to appeal to five- to nine-olds, combines education with entertainment (and is inclusive of other age groups, such as parents, to enhance educational effect). School and other non-broadcast distribution of program elements is planned, plus ancillary materials including computer software and print. The educational approach is interdisciplinary, with emphasis both on content and the development of positive attitudes towards science and mathematics; sub-objectives geography and history. The Principal Investigators are a television producer experienced in science programming for children, and a scientist with extensive children's educational television background. Program appeal for girls and minorities is integarl to the design; project staff will also cover a broad spectrum. Encouragement of science-and math-related audience activities is a project objective. Planning includesds extensive outreach and promotion related to the show premise.
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TEAM MEMBERS: Al Hyslop Edward Atkins
resource project Media and Technology
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg
resource project Media and Technology
South Carolina Educational Television Network will secure rights for one additional PBS broadcast plus three additional years of off-air recording for educational purposes. In 1990, NSF awarded $367,430 to the South Carolina Educational Network toward production and dissemination of a television series entitled, "Spaceship Earth." The series takes a satellite's-eye view of the Earth, providing a unified look at the rich variety and interdependency of life and land on our planet. Topics considered in the programs include: an overview of a new global geography, population, earth's crust, world markets, weather, seas and oceans, rivers, forests, food, and "the watchkeepers," Earth's inhabitants who are responsible for its well-being. That series was completed and broadcast over a three year period. During that time it attract large general audiences and was widely used in schools. There is continued interest is use of the series, however, broadcast and off-air taping rights have expired. South Carolina Educational Television also will develop and disseminate promotional material to alert audiences and teachers of the continued availability of the project.
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TEAM MEMBERS: Ruth Sproat
resource project Media and Technology
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg
resource project Media and Technology
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.
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TEAM MEMBERS: Cheryl Gotthelf Jane Startz
resource project Media and Technology
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye