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resource evaluation Media and Technology
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
This is a planning grant to Independent Broadcasting Associates, Inc. to enable them to obtain and evaluate scientific data about the ecological condition of the Ganges river in South Asia in preparation for a series of documentaries for National Public Radio. The series would combine both science and humanities to consider the meaning of the river in terms of the broad continuum of the Ganges ecosystem. During the planning stage, the PI will: review published literature and determine whether relevant unpublished information is obtainable; screen the obtainable information on the ecological condition of the Ganges/Padma river and identify major causes of the degradation of the river; contact relevant government related bodies within India in order to locate suitable experts and written reports; establish relationships with and conduct interviews amongst relevant non-governmental parties including scientists, industrialists and agriculturalists in order to facilitate future interactions for the purpose of producing the series ; and assess the suggestion that one of the problems with initiatives such as the Ganga Action Plan has been its reliance upon Western models -- both technological and conceptual -- which are often inappropriate to local conditions and realities.
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TEAM MEMBERS: Julian Crandall Hollick Emma Tomlin Triyugi Prasad Graham Chapman Roberta Farrell
resource project Media and Technology
The James Agee Film Project is conducting planning to facilitate the integration of insights from a wide range of scientific disciplines into a filmscript for a four-part television series on the environmental and social history of the Appalachian region. "Appalachia: A Story of Mountains and People" will be the first film to weave the findings of the natural and social sciences into a story that examines the impact of landscape on culture and of human culture upon landscape. The planning phase will include the following activities: The film producers/writers will work with a science content director to develop an outline of the themes and general organization of the film. The project staff will meet with scientists in small groups to brainstorm ways to integrate ideas and content into the script. The science content director and the producer/writers will draft a script using input from the small groups. A large group meeting of the science advisors will review the script focusing on the overarching themes and to refine ideas. The script will be revised based on the recommendations from the meeting. The project director will review the scripts with rural school districts and get reactions and suggestions to guide the development of outreach projects and materials to support use of the film in formal educational settings. Review of the script and outreach plans will be conducted with two general audience focus groups, one in Appalachia and one outside the region. The principals for the project bring a background of filmmaking and science. Ross Spears, the producer/director/writer, has produced a number of award-winning films. The co-producer/writer is Jamie Ross. She is a free-lance writer and consultant with expertise in ecology, history, literature and culture of Appalachia and the American South. George Constantz, the content director, is a biologist, naturalist, ecologist, educator, watershed administrator and science writer/editor. The 15-person advisory committee includes members whose expertise includes: archaeology, anthropology, economics, geology, geography, sociology, ecology and evolutionary biology. A professional science writer also is a member of the committee.
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TEAM MEMBERS: Ross Spears
resource project Media and Technology
The Informal Science Education Program has been supporting the radio series "Living on Earth" for several years. The World Media Foundation is now adding environmental science and technology features to "Living on Earth" and is developing and testing an outreach component that will involve youth as researchers and radio producers. The science and technology features, ranging in length from four to twenty-four minutes, will depart from the usual news-driven reports on the programs. Many of the segments will illustrate basic building blocks of environmental science, technology and related mathematics. Others will profile diverse pioneers in these disciplines. The radio programs will be the framework for an interdisciplinary exploration program for youth. Working with a team of educators from the Antioch University Graduate Program in Environmental Education, the project staff will develop a program in which secondary school aged youth cooperate with peers to produce professional, concise reporting on local environmental issues. Living on Earth will feature the best of the student work on National Public Radio and highlight these pieces as an expanded feature on its website.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
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TEAM MEMBERS: Barbara Pulling Kimberley Lipp
resource project Media and Technology
Sea Studios Foundation is developing a five-hour television-based project that will examine "Earth System Science," which will be produced in association with the National Geographic Society (NGS). Geologists, biologists, oceanographers, climatologists, social scientists and others are joining forces to understand the planet's rapidly changing environment. The series will follow the on-going research of these scientists as they investigate the links between Earth's geosphere, biosphere, hydrosphere and atmosphere. These programs are planned as the first season of an annual series on the topic. Educational outreach will include a hands-on traveling exhibit to be developed and tested by the Maryland Science Center; an Educator's Guide for print and electronic distribution to informal science centers and community organizations; a "resource toolkit" to augment the Educator's Guide and an Internet site hosted by NGS that provides links to existing and new environmental resources. The series content also will be integrated into several NGS venues including: National Geographic Today, the daily news program on the National Geographic Channel; National Geographic Magazine, which will create a "global report card" as an annual feature; and National Geographic for Kids magazine, which is distributed to children in grades three through six. The project advisory board includes: Richard Barber, Professor of Biological Oceanography, Duke University Robert Costanza, Professor of Zoology, University of Maryland Gretchen Daily, Interdisciplinary Research Scientist, Stanford University Robert Dunbar, Specialist in Global Environmental Change, Stanford University Habiba Gitay, Senior Lecturer, National Centre for Development Studies, Asia Pacific School of Economics and Management, Canberra, Australia Michael Glantz, Senior Scientist, the Environmental and Societal Impacts Group, National Center for Atmospheric Research John Katzenberger, Executive Director of Aspen Global change Institute Jane Lubchenco, Professor of Marine Biology, Oregon State University J. R. McNeill, Professor of History, Georgetown University Harold Mooney, Professor of Environmental Biology, Stanford University Steven Schneider, Professor of Environmental Biology and Global Change, Stanford University Brian Walker, Coordinator of the Commonwealth Scientific and Industrial Research Organization's Biodiversity Sector, Adelaide, South Australia
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TEAM MEMBERS: Mark Shelley Tierney Thys David Ellisco
resource project Media and Technology
Building on an institution-wide strategic initiative to interpret the process of science for informal learners of all ages, the Museum of Science will work over four years to develop, evaluate and implement a project to communicate the processes of science through weather forecasting. The project is based on the idea that processes involved in short-term weather forecasting are basic to the process of science. MOS proposes to create a 1,800 square foot exhibit, programs for students and teachers, an interactive website, and one-minute television spots aimed at helping people understand weather forecasting. The project is grounded in MOS strategic commitment to engaging people in the activity of science and the use of new technologies. The major component of the project is an exhibition of weather in which visitors will learn how to forecast the weather over the next few hours using different levels of technology, including naked eye observations, data from weather maps, and real-time images from space satellites and ground radar stations. Ancillary programs include educational materials for over 100 WeatherNet schools in New England, an interactive website that will reach several hundred thousand users, and television spots on the process of weather forecasting to be aired on WBZ-TV Channel 4. Over the course of its life the project will engage several million children and adults in the process of science.
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TEAM MEMBERS: Cary Sneider Mishelle Michaels Daniel Barstow
resource project Media and Technology
Unicorn Projects, Inc. is producing and distributing a project on the origins of life and its connections to the origin of the universe. The project will present the challenges facing scientists working to unlock universal mysteries and the often painstaking but ultimately rewarding process of the scientific endeavor. It will be designed to reach the lay audience by linking what seem to be abstract and complicated ideas -- like how the universe was born, or how stars evolve -- to issues at the heart of everyday life raised by such simple questions as "Where did we come from?" The components of the project will include: * Four, one-hour television programs for prime time broadcast * An informal science outreach component targeted to middle school-age children and families * Activity kits and training guides adaptable for both informal and formal education * A World Wide WEB site The Co-Executive Producers for the series will be Thomas Levenson and Larry Klein. Levenson has been on the staff of NOVA at WGBH and was producer for the NOVA program on Einstein. Klein has been the producer for numerous science films including "Matters of Life and Death" in the Science Odyssey series. The co-producer for the series and science editor for the project will be Alan Dressler, an astronomer and cosmologist whose principal area of research is the formation and evolution of galaxies. Advisors to the series include: Colleen Cavanaugh, Professor of Organismic and Evolutionary Biology at Harvard University; George V. Coyne, Director of the Vatican Observatory; Douglas Erwin, Research Paleobiologist and Curator at the National Museum of Natural History; Sandra Faber, Professor of Astronomy and University Professor at the UCO/Lick Observatory, UC, Santa Cruz; John P. Grotzinger, Professor at Massachusetts Institute of Technology; Matt Mountain, Director of the Gemini 8M Telescopes project; and Ethan J. Schreier, Astronomer and Associate Director for Operations at the Space Telescope Science Institute. Outreach material will be developed by staff at the Pacific Science Center and implementation will be handled by the AAAS.
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TEAM MEMBERS: Thomas Levenson Larry Klein Barbara Flagg
resource project Media and Technology
Screenscope, Inc., is producing three programs in the PBS series, "Journey to Planet Earth." The series has the goal of helping the general public understand and cope with the difficulties of developing a global agenda that addresses the environmental concerns of the next millennium. The series will examine the earth using the latest satellite imagery as well as from providing a more closeup view through the eyes of people who inhabit the many different regions of the world. It will use intimate personal portraits to show how people's every day lives are affected by both local and global environmental pressures. The series will link the sciences with economics, politics, geography, and history. Each episode will feature four to five related stories and case studies selected from different geographic regions and about people from different ethnic and cultural backgrounds. The television series will be supported by an informal, community-based outreach program in science museums and neighborhood centers, activity kits and teaching guides, interactive workshops on the World Wide Web, and strategic partnerships with environmental organizations to raise public awareness of the series and the outreach activities. The Co-PIs and producers of the television series are Marilyn and Hal Weiner. They will work closely with a group of advisors including: Chet Cooper, Battelle/Pacific Northwest National Laboratory; Edward Frieman, Director Emeritus of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, United Nations Development Programme; Tom Lovejoy, Counselor to the Secretary for Biodiversity and Environmental Affairs, Smithsonian Institution; Per Pinstrup-Andersen, International Food Policy Research Institute; and Maurice Strong, Chairman of the Earth Council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. In addition, each episode will have two research scientists who are experts on specific disciplines being featured. Outreach will be developed in association with the Chicago Academy of Sciences.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
JOURNEY TO PLANET EARTH is a new television science series and outreach initiative from Emmy award- winning producers Marilyn and Hal Weiner. With a comprehensive informal and formal education program designed by the Chicago Academy of Sciences, the project will educate and motivate millions of people about the most important health and environmental issues of the 21st century. Against a backdrop of scientific findings illustrating the complexity and fragility of the Earth's natural systems, the series will provide a much needed perspective to help students and the general public understand and cope with the difficulties of developing a global agenda that addresses the health and environmental concerns of the next millennium. JOURNEY TO PLANET EARTH's outreach initiative targets middle-school aged youth in a variety of informal and formal educational contexts, including ten of the country's leading science museums. It is supported by a comprehensive evaluation program and strategic outreach partnerships with organizations such as the North American Association for Environmental Education, the Geological Survey, the International Food Policy Research Institute, the National 4-H, the Department of Agriculture's Classroom Program, the GLOBE Program and AAAS.
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TEAM MEMBERS: Marilyn Weiner