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resource evaluation Media and Technology
To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows: • reaction to the program overall with respect to
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
This is a planning grant to Independent Broadcasting Associates, Inc. to enable them to obtain and evaluate scientific data about the ecological condition of the Ganges river in South Asia in preparation for a series of documentaries for National Public Radio. The series would combine both science and humanities to consider the meaning of the river in terms of the broad continuum of the Ganges ecosystem. During the planning stage, the PI will: review published literature and determine whether relevant unpublished information is obtainable; screen the obtainable information on the ecological condition of the Ganges/Padma river and identify major causes of the degradation of the river; contact relevant government related bodies within India in order to locate suitable experts and written reports; establish relationships with and conduct interviews amongst relevant non-governmental parties including scientists, industrialists and agriculturalists in order to facilitate future interactions for the purpose of producing the series ; and assess the suggestion that one of the problems with initiatives such as the Ganga Action Plan has been its reliance upon Western models -- both technological and conceptual -- which are often inappropriate to local conditions and realities.
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TEAM MEMBERS: Julian Crandall Hollick Emma Tomlin Triyugi Prasad Graham Chapman Roberta Farrell
resource project Media and Technology
The Informal Science Education Program has been supporting the radio series "Living on Earth" for several years. The World Media Foundation is now adding environmental science and technology features to "Living on Earth" and is developing and testing an outreach component that will involve youth as researchers and radio producers. The science and technology features, ranging in length from four to twenty-four minutes, will depart from the usual news-driven reports on the programs. Many of the segments will illustrate basic building blocks of environmental science, technology and related mathematics. Others will profile diverse pioneers in these disciplines. The radio programs will be the framework for an interdisciplinary exploration program for youth. Working with a team of educators from the Antioch University Graduate Program in Environmental Education, the project staff will develop a program in which secondary school aged youth cooperate with peers to produce professional, concise reporting on local environmental issues. Living on Earth will feature the best of the student work on National Public Radio and highlight these pieces as an expanded feature on its website.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
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TEAM MEMBERS: Barbara Pulling Kimberley Lipp
resource project Media and Technology
Kansas State University is producing a two-hour television documentary on the Tallgrass Prairie of the Flint Hills of Kansas, the last remnant of what was once the largest biome in North America. This area has survived only because its rocky soil was too much of a match for the farmer's plow. New scientific research is now beginning to ascertain just how valuable grasslands are to humankind: their salutary role in global climatology and how they provide laboratories for study of soils, species interactions, biodiversity, and ecological processes. A significant amount of this research as been conducted for more than twenty years at the Konza Prairie Research Natural Area, the longest continuous Long-Term Ecological Research site of the National Science Foundation. The scientific data that have been compiled at Konza will form the backbone of the film's content as it examines: the geological and human history of the Tallgrass Prairie, especially the displacement of the bison and the introduction of European cattle and row crop farming; the contemporary culture and economy of the Flint Hills regions which the prairie has formed; and the ecological impact of various approaches to range management, as well as various scientific and social aspects of the debate over how to glean as much value as possible from the grasslands while preserving them for future generations. The PI for the project will be David Hartnett, Professor of Biology and Director of Konza Prairie Research Natural Area. The film will be co-produced by Aimee Larrabee, an independent filmmaker who has co-produced several award-winning documentaries with the BBC, and John Altman, an independent filmmaker who has produced for PBS, A&E, Bravo, and the Discovery Channel. The 19 member advisory committee will be lead by Dr. Hartnett and by Alan Knapp, Project Director of the Konza Prairie Research Natural Area LTER program and Professor Biology at Kansas State University, and John Blair, Associate Professor of Biology at Kansas State University and nationally recognized leader in the field of soil ecology and grassland nutrient dynamics.
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TEAM MEMBERS: David Hartnett Alan Knapp John Altman John Blair Aimee Larrabee
resource project Media and Technology
Jim Metzner Productions is producing a national radio designed to reach a diverse audience with compelling, current information about our environment, the science which underlies it, and the people who explore and explain it. The short-format series consists of 780 daily, 2-minute programs designed for commercial and public radio stations and delivers timely information on a full spectrum of seasonal natural phenomena, drawing supportive scientific background from biology, earth science, astronomy, and cultural anthropology. The series will make extensive use of ambient sound and interviews with scientists and knowledgeable spokespersons to present a "daily almanac" of events taking place on the day of broadcast. The series will be developed and produced by Jim with additional production support from the American Museum of Natural History. The Science content Director will be Michael Templeton and an advisory committee of eleven scientists and educators will assist in selecting specific topics for the daily programs and assure the scientific accuracy of program content.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
Unicorn Projects, Inc. is producing and distributing a project on the origins of life and its connections to the origin of the universe. The project will present the challenges facing scientists working to unlock universal mysteries and the often painstaking but ultimately rewarding process of the scientific endeavor. It will be designed to reach the lay audience by linking what seem to be abstract and complicated ideas -- like how the universe was born, or how stars evolve -- to issues at the heart of everyday life raised by such simple questions as "Where did we come from?" The components of the project will include: * Four, one-hour television programs for prime time broadcast * An informal science outreach component targeted to middle school-age children and families * Activity kits and training guides adaptable for both informal and formal education * A World Wide WEB site The Co-Executive Producers for the series will be Thomas Levenson and Larry Klein. Levenson has been on the staff of NOVA at WGBH and was producer for the NOVA program on Einstein. Klein has been the producer for numerous science films including "Matters of Life and Death" in the Science Odyssey series. The co-producer for the series and science editor for the project will be Alan Dressler, an astronomer and cosmologist whose principal area of research is the formation and evolution of galaxies. Advisors to the series include: Colleen Cavanaugh, Professor of Organismic and Evolutionary Biology at Harvard University; George V. Coyne, Director of the Vatican Observatory; Douglas Erwin, Research Paleobiologist and Curator at the National Museum of Natural History; Sandra Faber, Professor of Astronomy and University Professor at the UCO/Lick Observatory, UC, Santa Cruz; John P. Grotzinger, Professor at Massachusetts Institute of Technology; Matt Mountain, Director of the Gemini 8M Telescopes project; and Ethan J. Schreier, Astronomer and Associate Director for Operations at the Space Telescope Science Institute. Outreach material will be developed by staff at the Pacific Science Center and implementation will be handled by the AAAS.
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TEAM MEMBERS: Thomas Levenson Larry Klein Barbara Flagg
resource project Media and Technology
Screenscope, Inc., is producing three programs in the PBS series, "Journey to Planet Earth." The series has the goal of helping the general public understand and cope with the difficulties of developing a global agenda that addresses the environmental concerns of the next millennium. The series will examine the earth using the latest satellite imagery as well as from providing a more closeup view through the eyes of people who inhabit the many different regions of the world. It will use intimate personal portraits to show how people's every day lives are affected by both local and global environmental pressures. The series will link the sciences with economics, politics, geography, and history. Each episode will feature four to five related stories and case studies selected from different geographic regions and about people from different ethnic and cultural backgrounds. The television series will be supported by an informal, community-based outreach program in science museums and neighborhood centers, activity kits and teaching guides, interactive workshops on the World Wide Web, and strategic partnerships with environmental organizations to raise public awareness of the series and the outreach activities. The Co-PIs and producers of the television series are Marilyn and Hal Weiner. They will work closely with a group of advisors including: Chet Cooper, Battelle/Pacific Northwest National Laboratory; Edward Frieman, Director Emeritus of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, United Nations Development Programme; Tom Lovejoy, Counselor to the Secretary for Biodiversity and Environmental Affairs, Smithsonian Institution; Per Pinstrup-Andersen, International Food Policy Research Institute; and Maurice Strong, Chairman of the Earth Council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. In addition, each episode will have two research scientists who are experts on specific disciplines being featured. Outreach will be developed in association with the Chicago Academy of Sciences.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
JOURNEY TO PLANET EARTH is a new television science series and outreach initiative from Emmy award- winning producers Marilyn and Hal Weiner. With a comprehensive informal and formal education program designed by the Chicago Academy of Sciences, the project will educate and motivate millions of people about the most important health and environmental issues of the 21st century. Against a backdrop of scientific findings illustrating the complexity and fragility of the Earth's natural systems, the series will provide a much needed perspective to help students and the general public understand and cope with the difficulties of developing a global agenda that addresses the health and environmental concerns of the next millennium. JOURNEY TO PLANET EARTH's outreach initiative targets middle-school aged youth in a variety of informal and formal educational contexts, including ten of the country's leading science museums. It is supported by a comprehensive evaluation program and strategic outreach partnerships with organizations such as the North American Association for Environmental Education, the Geological Survey, the International Food Policy Research Institute, the National 4-H, the Department of Agriculture's Classroom Program, the GLOBE Program and AAAS.
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TEAM MEMBERS: Marilyn Weiner