To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows:
• reaction to the program overall with respect to
MacNeil Lehrer Productions, producer of the PBS NewsHour, is awarded a RAPID grant to cover the research that is ongoing as a result of the unanticipated and disastrous earthquake, tsunami and nuclear crisis in Japan. The team of experienced producers and correspondents will produce at least 8 segments for broadcast, along with extensive material for online. All the stories will revolve around scientists (geophysicists, oceanographers) and engineers (structural, seismic, civic, nuclear) as well as social scientists and the work they are doing in wake of the disaster. The online material will include blogs and web-only video reports that will deliver content to augment broadcast coverage. The coverage will include not only what is being learned in Japan but how that knowledge will impact earthquake, tsunami and nuclear engineering and science, as well as social impact studies, in the United States. The NewsHour will encourage user engagement through regular posting of stories on social media outlets, including Facebook, Twitter, YouTube, UStream and Discus. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the related research. The NewsHour Extra, the website that reaches 170,000 educators per month, will use the science coverage on its Daily Video Clip Tool to provide educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the on-going story. The reach of the PBS NewsHour is significant. PBS NewsHour is seen five nights a week on more than 315 PBS stations across the country and is also available online, via public radio in select markets and via podcast. The national daily broadcast delivers an audience of approximately 1.1 million viewers and the Online NewsHour visitors reached 5.4+ million monthly page views in January 2011. The NewsHour public radio broadcasts reach an average of 63 thousand listeners daily across the U.S. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 U.S. military and State Department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa and Latin America tune into the service via various channels and satellite services. The deliverables produced under this award will be consolidated on the NewsHour website where they will create a permanent record of these resources.
GRG conducted summative evaluation of Ganga, a NSF-funded six-segment series of NPR radio programs about the culture and ecology of the river Ganga in India and Bangladesh and its companion Website. Through a web-based survey, GRG assessed the study participants' knowledge gain from and the satisfaction with the series and the Website. The appendix of this report includes the online survey used in the study.
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Irene GoodmanIndependent Broadcasting Associates, Inc.
This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
WQED and the Pennsylvania State University have created a new archeology series titled Time Travelers: Rediscovering the Past. This eight part series will present in compelling terms the recent scientific innovations in archeology and how new techniques have added startling insights into past civilizations. The programs are aimed at the general public and will reach an estimated 7,000,000 people. The series is thematically organized around vital issues such as: New Worlds; Great Spirits; Scribes and Subscriptions; The Artisan; Power and Prestige; The Hearth; Realms of the Maya; and Collapse. A major traveling museum exhibition will parallel the series and a trade book will be developed. The Annenberg/CPB project has authorized $2 million towards production and development of instructional materials for use as a college level course. WQED has an outstanding track record in development of television series. They have won over 100 national awards in the past ten years including ten Emmys and a Peabody award. The have a distinguished Advisory Committee to oversee accuracy of content. This series is a well designed, comprehensive and effective presentation of a most "visual" discipline. Reviewers were all enthusiastic about the series and characterized the production as innovative and thoughtful.
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Jay RayvidWilliam SandersJoanna Baldwin-MalloryDavid Webster
This is a planning grant to Independent Broadcasting Associates, Inc. to enable them to obtain and evaluate scientific data about the ecological condition of the Ganges river in South Asia in preparation for a series of documentaries for National Public Radio. The series would combine both science and humanities to consider the meaning of the river in terms of the broad continuum of the Ganges ecosystem. During the planning stage, the PI will: review published literature and determine whether relevant unpublished information is obtainable; screen the obtainable information on the ecological condition of the Ganges/Padma river and identify major causes of the degradation of the river; contact relevant government related bodies within India in order to locate suitable experts and written reports; establish relationships with and conduct interviews amongst relevant non-governmental parties including scientists, industrialists and agriculturalists in order to facilitate future interactions for the purpose of producing the series ; and assess the suggestion that one of the problems with initiatives such as the Ganga Action Plan has been its reliance upon Western models -- both technological and conceptual -- which are often inappropriate to local conditions and realities.
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Julian Crandall HollickEmma TomlinTriyugi PrasadGraham ChapmanRoberta Farrell
The James Agee Film Project is conducting planning to facilitate the integration of insights from a wide range of scientific disciplines into a filmscript for a four-part television series on the environmental and social history of the Appalachian region. "Appalachia: A Story of Mountains and People" will be the first film to weave the findings of the natural and social sciences into a story that examines the impact of landscape on culture and of human culture upon landscape. The planning phase will include the following activities: The film producers/writers will work with a science content director to develop an outline of the themes and general organization of the film. The project staff will meet with scientists in small groups to brainstorm ways to integrate ideas and content into the script. The science content director and the producer/writers will draft a script using input from the small groups. A large group meeting of the science advisors will review the script focusing on the overarching themes and to refine ideas. The script will be revised based on the recommendations from the meeting. The project director will review the scripts with rural school districts and get reactions and suggestions to guide the development of outreach projects and materials to support use of the film in formal educational settings. Review of the script and outreach plans will be conducted with two general audience focus groups, one in Appalachia and one outside the region. The principals for the project bring a background of filmmaking and science. Ross Spears, the producer/director/writer, has produced a number of award-winning films. The co-producer/writer is Jamie Ross. She is a free-lance writer and consultant with expertise in ecology, history, literature and culture of Appalachia and the American South. George Constantz, the content director, is a biologist, naturalist, ecologist, educator, watershed administrator and science writer/editor. The 15-person advisory committee includes members whose expertise includes: archaeology, anthropology, economics, geology, geography, sociology, ecology and evolutionary biology. A professional science writer also is a member of the committee.
The James Agee Film Project is requesting funds to produce a four-part series of one-hour films on the environmental and social history of Appalachia. "APPALACHIA: A History of Mountains and People" will be the first series of films on the history of Appalachia and the first environmental history film ever made about a region in the United States. The project will demonstrate the dynamic interaction and inseparability of natural history and human history. By interweaving the discoveries and insights from scientific disciplines, including geology, ecology, biology and environmental science, with those of the humanities, the series will explore how the mountains have shaped human cultures and how people have shaped the mountains. "APPALACHIA: A History of Mountains and People" is made for national broadcast on PBS and is being co-sponsored by six Appalachian state PBS networks. The series is being produced in conjunction with the upcoming "Encyclopedia of Appalachia." Outreach programs include partnerships with many regional grassroots organizations, PBS stations and educational institutions to extend the film into a wide range of rural communities and schools. The Project Director/Writer of the series will be the Academy Award nominated filmmaker Ross Spears. Jamie Ross is co-producer/writer; Dr. George Constantz, the Science Writer/Content Director. Dr. Constantz is also currently the principal science and ecology editor of The Encyclopedia of Appalachia, which will be published in 2005. A distinguished group of scholars and scientists will contribute to the project. Dr. Gary Henry, Director of the Applied Research Center in Atlanta, will oversee the project evaluation.
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
Houston PBS with Windward Media is planning to develop a one-hour documentary for NOVA entitled "Trouvadore, the Last Voyage of an African Slave Trader." The film will chronicle the scientific archaeological excavation of an illegal slave ship that wrecked in the British West Indies in 1841. Planning activities will include archival research and consultation with archaeologists, DNA and curriculum specialists and local descendents of the slave ship. Deliverables will include an advanced treatment for the documentary and script outline. The Trouvadore will be the only slave ship ever recovered that was actually carrying slaves at the time it sank in 1841. The project will show how modern science can help uncover and interpret this event as well as the trans-Atlantic slave trade of which it was part. The PI will work with archaeologists from Ships of Discovery (Corpus Christi, Texas) and the Turks and Caicos National Museum. DNA studies of possible descendents will be carried out in cooperation with the National Human Genome Center at Howard University. Because NOVA has indicated its support for this project, the documentary that results from this grant will have the potential to reach significant audiences. In addition, the products of this planning process will further efforts to produce a web site, a traveling exhibition and ancillary materials. A report summarizing the results of the research during this phase will make the findings available to others as well.
Night Fire Films is producing a one-hour show for PBS titled "Breaking the Maya Code," based on the book by Dr. Michael D. Coe. "Breaking the Maya Code" will explore the history of the decipherment of the Maya hieroglyphic script. The 400-year scientific detective story, climaxing in the past thirty years, will be told through footage shot at key locations in Central America, Europe and the United States, together with dramatizations, animation and graphics; archival materials; and interviews with major participants in the decipherment. An outreach campaign, including an extensive web site, will enhance the television viewing experience as well as promote further STEM learning. The program will be produced and directed by David Lebrun; Nicolas Noxon serves as Executive Producer. Michael Coe will serve the project as Principal Advisor, along with an extensive board of advisors of ethnographers, epigraphers, archaeologists, historians, iconographers and others. Multimedia Research will conduct formative evaluation of the program; Knight-Williams Research will conduct summative evaluation of the project. The National Endowment for the Humanities has granted $550,000 toward this project.
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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Julian Crandall HollickKelly AlleyVinod TareRK SinhaGraham Chapman