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resource evaluation Media and Technology
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
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TEAM MEMBERS: Barbara Flagg
resource research Public Programs
Bathgate, Schunn, and Correnti investigate students’ motivation toward science across three dimensions: the context or setting, the way in which students interact with science materials or ideas, and the activity topic. Findings point to the importance of understanding children’s perceptions of specific science topics, not just science in general.
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TEAM MEMBERS: Melissa Ballard
resource project Public Programs
Our Sky is a series of Out-of-School Time and museum educational programs that inspire an appreciation and understanding of Earth and Space Science (ESS) in a diverse population of children ages 3-10 and their parents, caregivers and educators. All resources are developed through a partnership between Boston Children’s Museum and Smithsonian Astrophysical Observatory in Boston and Cambridge, Massachusetts. The vision for Our Sky is that children ages 3-10 and their adult caregivers will gain an appreciation for celestial objects and phenomena as a foundation for understanding of Earth and Space Science. All resources and activities will be designed to realize this vision, and to:

Serve a diverse range of audiences, with an emphasis on urban and low-income children and families;
Increase appreciation among diverse adults and children of the sky as an accessible science learning resource;
Share NASA resources with, and help develop foundational STEM skills in children;
Encourage adults to engage in and guide ESS learning experiences with children;
Inspire practical application of STEM skills by children and adults as they explore celestial objects together; and
Expand the capacity of museum staff and afterschool educators to engage families in learning STEM skills through ESS exploration.
Our Sky activities will result in:

A series of museum-based programs that incorporate NASA resources and ESS activities across a range of content areas; and
A series of new ESS-focused activities for the award-winning “Beyond the Chalkboard” afterschool curriculum that include NASA resources and will reach hundreds of thousands of children around the world.
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TEAM MEMBERS: Leslie Swartz Mary Dussault Tim Porter
resource project Professional Development, Conferences, and Networks
Engineering Enabling Science - A NASA GSFC Informal Education Environment Collaborative is a collaborative relationship between and among NASA Goddard Education Office, Greenbelt and Wallops Visitor Centers, Port Discovery Children’s Museum of Baltimore, The Maryland Science Center, and Prince George’s County Public Schools Owens Science Center to leverage current and past NASA Goddard Office of Education and Science Mission Directorate and Engineering investments in Earth Sciences, Astrophysics, Heliophysics, and Planetary Science and NASA Missions. The goal of GSFC’s collaborative is to interface with a number of organizations to provide leveraging, expand their activities and to utilize NASA-related activities in a broader context than that of the individual organization thereby reducing redundancy of effort and services. Specifically, the Office of Education-GSFC Visitor Centers (Greenbelt and Wallops) will develop an integrated model for sharing and delivering high quality education services and activities based on NASA unique capabilities within a network of organizations and institutions serving the general public. The common thread across all proposed activities will be NASA-unique content that flows from the science and technology work of NASA’s Mission Directorates and its Engineering directorate, thereby demonstrating that engineering truly enables science by applying the engineering cycle to the four science themes of Earth Science, Astrophysics, Planetary Science, and Heliophysics. The products of these activities will directly relate to the Educator Professional Development (EPD) and STEM Engagement (SE) lines of business established by NASA educators, as well as showing the interactions and shared STEM learning opportunities between informal and formal education communities rather than viewing informal and formal education as stovepipes.
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TEAM MEMBERS: Dean Kern Joyce Winterton
resource project Public Programs
Pacific Science Center will expand its Science, Technology, Engineering and Math—Out-of-School Time (STEM-OST) model to new venues in the Puget Sound region to improve science literacy and increase interest in STEM careers for youth. STEM-OST brings hands-on lessons and activities in physics, engineering, astronomy, mathematics, geology, and health to elementary and middle school children in underserved communities throughout the summer months. The center will modify lessons and activities to serve students in grades K-2, align the curriculum with the Next Generation Science Standards, and increase the number of Family Science Days and Family Science Workshops offered to enhance parent involvement in STEM learning. The program will employ a tiered mentoring approach with outreach educators, teens, and education volunteers to increase interest in STEM content and provide direct links between STEM and workforce preparedness.
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TEAM MEMBERS: Ann McMahon
resource project Public Programs
A partnership between Carthage College and the Appalachian Mountain Club has delivered a successful public education and outreach program that merges natural environment topics and astronomy. Over the four years of activity, over 25,000 people have received programming. The effort has trained nature educators, permanent and seasonal AMC staff, and undergraduate physics and astronomy students to integrate diverse topical material and deliver high quality programming to the lay public. Unique to the program is the holistic nature of the material delivered - an 'atypical' astronomy program. Linking observable characteristics of the natural world with astronomical history and phenomena, and emphasizing the unique sequence of events that have led to human life on Earth, the program has changed attitudes and behaviors among the public participants. Successful interventions have included hands-on observing programs (day and night) that link nature content to the observed objects; table-talk presentations on nature/astronomy topics; dark skies preservation workshops; and hands-on activities developed for younger audiences, including schools, camps, and family groups. An extensive evaluation and assessment effort managed by a leading sociologist has demonstrated the effectiveness of the approach, and contributed to continuous improvement in the program content and methods.
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TEAM MEMBERS: Douglas Arion
resource project Media and Technology
The Hansen Planetarium proposes the creation, writing, and production of a 50-minute star theatre program, Cosmic Catastrophes: A Planet At Risk?, aimed at informally educating over a million individuals regarding the vulnerability of our Earth. The further production of four interactive exhibits is planned to accompany the program. This program will be marketed and distributed at a nominal charge to 250 national planetariums, with 50 additional production packets planned for loan. In this fashion, top-quality, accurate, and timely science education can be guaranteed to a large selection of audiences. Scientific research tells us that catastrophes of global and interplanetary proportions have happened in the past, there is evidence that they could occur in the present, and they pose an imminent danger in the future. The utilization of expert consultants, in conjunction with Hansen Planetarium staff, will insure this program presents the most current information available about these cosmic catastrophes. Its interactive format is designed to stimulate a proactive approach to problem solution on the part of the audience, especially in reference to ecological or environmental issues. The star show format, with its dynamic special effects, will make scientific theories surrounding cosmic catastrophes accessible and excitiong.
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TEAM MEMBERS: Von Del Chamberlain
resource project Media and Technology
StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
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TEAM MEMBERS: Neil deGrasse Tyson Barbara Flagg
resource project Public Programs
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS: Loren Thompson Jeremy Babendure Ben Wiehe
resource project Exhibitions
This project will bring STEM education to rural communities through local public libraries. Museum quality exhibits labelled as "Discover Earth", "Discover Technology", and "Discover Space" will spend 3 months at a series of locations around the Nation. Twenty four medium sized libraries will be chosen for the large exhibits and forty small libraries will be chosen for scaled down versions. The project's intent is to provide exhibits in every state and to reach as many under-represented individuals as possible. The significance of this project is that rural areas of this country are underserved regarding STEM education and since this segment of society is represented by 50-60 million residents, it is important to reach out to them. There is a significant segment of the Nation's population (50-60 million) that is underserved by out-of-school learning venues such as museums and science centers. An earlier phase 1 project demonstrated at 18 sites that rural libraries and librarians could provide STEM education to community members ranging in age from adults to children using these hands-on exhibits. Each exhibit (earth, space or technology) includes information about the topic and technologically enabled models to provide interesting and fun discovery mechanisms. They use common layman friendly language that highlights the most recent discoveries in each area. Each exhibit will be placed in the selected library for 3 months during which the library will organize events to feature and advertise the STEM learning opportunities. Another feature of this project will be to determine the models of learning in library settings and as a function of the demographics. The partners in this project that bring the necessary expertise are the American Library Association, the Afterschool Alliance, the Association of Rural and Small Libraries, the University of Colorado Museum, Datum Advisors, LLC, Evaluation and Research Associates, the Lunar and Planetary Institute, the American Geophysical Union, and the Space Science Institute.
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TEAM MEMBERS: Paul Dusenbery Robert Jakubowski Anne Holland Laine Castle Keliann LaConte