Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults' knowledge of, interest in, and attitudes toward science and whether the series affects listeners' science-related activities.
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
As the world's largest single-dish radio telescope, Arecibo Observatory in Puerto Rico attracts thousands of visitors each year, of all ages and from many countries. Pride in the Observatory has caused local Puerto Rican organizations to contribute the funds necessary for the construction of the new Arecibo Observatory Visitor and Educational Facility. Cornell University, in behalf of the National Astronomy and Ionosphere Center, is requesting $774,463 form the NSF-ISE over a two year period to develop and implement the exhibits and educational programs which will give life to the Educational Facility. Within the facility, we propose establishing an educational program centered on the theme "More Than Meets the Eye", which will reflect the general idea that we can study our world with tools which extend our direct sensory experience. The proposed program will explore the unseen sky and, in particular, the objects that fall under the scrutiny of a radio telescope. Specifically, the program will introduce the visitors to the electromagnetic spectrum as a means of exploration, will offer a framework of basic astronomy and atmospheric science, and will provide understanding of the function and operation of the Arecibo radio telescope. Some of Arecibo's most exciting new discoveries in the fields of radio astronomy, solar system radar astronomy and astomospheric science will be presented so that visitors can experience the dynamic nature of science.