The Nelson-Atkins Museum of Art recently completed a renovation of its 19th- and early-20th-century European art galleries (the Bloch Galleries). The renovation includes the incorporation of the Marion and Henry Bloch Collection, a major gift of 29 masterworks by leading Impressionist and Post-Impressionist artists. As part of this renovation project, the museum took the opportunity to experiment with new visitor engagement and interpretation strategies, including both digital and print approaches.
The museum identified three desired visitor outcomes for the galleries: 1) Visitors will
The Detroit Institute of Arts (DIA) contracted RK&A to conduct an evaluation of the Inside|Out program, which brings high-quality reproductions of masterpieces from the museum’s collection to outdoor venues throughout Metro Detroit. Specifically, the objectives of this study were to: 1) gauge the impact of Inside|Out on communities; 2) identify best practices from Inside|Out; and 3) identify how, if at all, Inside|Out can help support the DIA’s strategic plan.
How did we approach this study?
RK&A used a mixed-methods approach for this study which focused on three audiences: DIA staff