This formative evaluation gathered feedback from fourth graders in response to characters and stories proposed for further development. The general goals for the formative evaluation were To determine appeal of the proposed animated characters, given drawings and verbal descriptions, To assess reactions to the cast and storylines, given two short audiotapes with black and white illustrations, To evaluate comprehension of the storylines, To estimate viewers' interest in participating in the problem solving activity, To compare appeal of the two stories, To explore viewers' impressions of what
9710718 Kleiman Cultural Research and Communications, Inc. is developing a project that will center around a one-hour documentary program entitled Promises to Keep. The film, now in its planning phase, will chronicle the day-to-day efforts of students, teachers, and parents at one inner city public high school as they work to implement standards-based math and science reform while maintaining their commitment to full educational equity. The goal is to inform viewers about a significant reform effort underway, heighten their awareness of the possibilities of high quality math and science education for all, and stimulate them to support or initiate similar efforts themselves. During the planning phase, the applicants will focus their efforts in several critical areas: 1. Develop a better definition of the target audience so that the next stage can be designed best to address the needs and interests of that audience. 2. Clarify the goals, structure, and content of the program. For example, is the proposed film to be primarily motivational or should it provide a "blueprint for change?" How, specifically, does the school achieve its goals of excellence and how will this be conveyed in the film? How can school around the country relate to the examples set by Thurgood Marshall High School? 3. Design a strong outreach, promotion, and distribution plans to assure that this will reach the intended audience. 4. Assess the location constraints that will be present during production. 5. Familiarize the advisors with the school where the film is to be made. The Co-Principal Investigators and film producers for the project are Vivian Kleiman, an award winning producer of such programs as Color Adjustment and My Bodies My Business, and Sharon Wood who has produced, directed, and or written programs for Portrait of America and Super Chief: The Life and Legacy of Earl Warren. Project advisors include Dennis Bartels, Yolanda George, Donna Gerardi, Nancy Kreinberg, and Tom Romberg.
National Public Radio (NPR) has been awarded a grant of $807,335 in declining amounts over a four year period for production of Science Friday, the weekly two-hour call-in radio show that deals with science topics. Over the four year period, NPR will make an increasingly larger commitment to the total budget of $1,763,768 until they assume total budgetary responsibility for the project in FY 2001. The series' goal is to make science easily accessible to the public and to help them realize the relevance of science and technology to everyday life. The format of the programs enables the public to engage in conversations with scientists and science educators to discuss contemporary science topics. Science issues anticipated to be included in future programs include: science and mathematics education, science literacy, science risk assessment and public policy, and the future of technology. In addition to the broadcast series, NPR will develop a web site for Science Friday which will distribute the radio series on demand via the Internet, bring Science Friday to cities and rural areas where the series is not broadcast, create live Internet chat groups where listeners can meet to discuss the program, provide sound bytes and audio files of guests, and create a "Science Day Book" which will be a calendar of events loaded with science opportunities for people in their own home towns. Science Friday also has established a joint project with Kidsnet, an established computerized clearinghouse for education through the media. Ira Flatow will continue as the series host and producer. Barbara Flagg of Multimedia Research has been engaged to assess the audience impact of the project.
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TEAM MEMBERS:
Kevin KloseWilliam BuzenbergBarbara Flagg
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.