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resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS: Robert Russell Jeff Kline Jose Aponte Isabel Benemelis Javier Sierra
resource project Media and Technology
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
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TEAM MEMBERS: Stefan Sommer Allen Jackson Amy Lafferty Andrew Gibbons Albert Strickland
resource project Media and Technology
National Public Radio will produce and distribute a weekly, one-hour program entitled, "Weekly Edition: Science, The Environment, and Technology," which consists of a compilation of the best science stories aired during the previous week on "Morning Edition," "All Things Considered," and "Weekly Edition." Each program will be varied, looking back at the week in science and reviewing main stories. The hour format also will enable the producers to go into greater depth than was done in the daily coverage. They will expand the news pieces with additional interviews and/or out-takes reporters were unable to use on the daily programs. As part of the NPR outreach program, the project will develop "Weekly Science" on "Kids Connection (Science Friday)" as part of the World Wide Web. Each week, that week's program as well as additional science information and bibliographies will be entered on the "Science Friday" homepage. The PI and executive producer for the series will be Anne Gudenkauf, Senior Editor at NPR. Richard Harris and Joe Palca will host the series. Harris has been an on-air host for NPR produced summaries of congressional action on health reform and both have substituted for Ira Flatow on NPR'S TALK OF THE NATION: SCIENCE FRIDAY. The program producer will be Jane Greenhalgh.
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TEAM MEMBERS: Anne Gudenkauf
resource project Media and Technology
This Small Grant for Exploratory Research will enable the applicant to film an expedition of Mexican and American scientists who will go to Isla Guadalupe, 160 miles off the coast of Baja California. From June 3 through June 11, 2000 the expedition will investigate the status of land and sea bird species, study the insect and arthropod populations, survey the plants, search for secretive reptiles and amphibians, monitor the effects of overgrazing, and prescribe needed conservation measures for the island. In conjunction with this expedition, there will be the first ever visit by humans to an offshore islet that remains undisturbed. The period in June when the expedition will be there is when the Storm-Petrel, a species some think to be extinct, would most predictably occupy this breeding ground. The expedition, itself, is partially supported by a Small Grant for Exploratory Research from the Biology Directorate at NSF. The request to the Informal Science Education Program is for support to a small film crew to document the expedition. The footage obtained would be jointly owned by The San Diego Natural History Museum and North Lights Production, the film production partner. Subsequent to the expedition, potential uses of the film include full production of a one-hour documentary for national broadcast (interest has already been expressed by National Geographic), as well as production of a video for use in formal education and by museums.
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TEAM MEMBERS: Michael Hager
resource project Media and Technology
The Informal Science Education Program has been supporting the radio series "Living on Earth" for several years. The World Media Foundation is now adding environmental science and technology features to "Living on Earth" and is developing and testing an outreach component that will involve youth as researchers and radio producers. The science and technology features, ranging in length from four to twenty-four minutes, will depart from the usual news-driven reports on the programs. Many of the segments will illustrate basic building blocks of environmental science, technology and related mathematics. Others will profile diverse pioneers in these disciplines. The radio programs will be the framework for an interdisciplinary exploration program for youth. Working with a team of educators from the Antioch University Graduate Program in Environmental Education, the project staff will develop a program in which secondary school aged youth cooperate with peers to produce professional, concise reporting on local environmental issues. Living on Earth will feature the best of the student work on National Public Radio and highlight these pieces as an expanded feature on its website.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Educational Broadcasting Corporation (WNET, NY) is developing a multi-media environmental education project for youth aged 8 to 12. Wild World focuses on American children's everyday urban and suburban surroundings - city streets, parks, backyards, vacant lots, the woods, and similar environments easily and often accessible to the audience. The project will educate young people about environmental and natural science topics and issues in an entertaining, engaging way, and will encourage them to become more aware of their immediate environment. Important goals are to showcase people who are passionate about their work with, and in, natural surroundings, and to show that our world is intriguing and well worth investigating. The science content will reflect the recommendations of the National Science Education Standards and Benchmarks for Science Literacy. Major components of the project include: * A thirteen part series of half-hour television programs entitled Wild TV -- this exciting and occasionally irreverent series is designed to attract viewers indifferent to traditional nature documentary program. The format is also intended to appeal to young people with little pre-disposition to science or nature. * Wild Comix -- a comic book-styled educational print piece for young people that includes activities that kids can try at home, puzzles, and other thought-provoking exercises. * Wild Web -- a World Wide Web site featuring an interactive version of the comic book, activities and puzzles, a chat room, a bulletin board, and links to environmental groups. * A Home and Extracurricular Settings: Activity Guide - intended for parents and informal educators, the guide will include: enriching nature appreciation for the entire family; improving the learning relationship between children and their parents; and activities/directions for parents that are not prohibitive with regard to area, income, and adults' educational background. * Classroom materia ls - a 12-page guide designed as an introductory resource for classroom teachers who want to incorporate environmental science activities into their teaching.
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TEAM MEMBERS: Fred Kaufman Susane Lee
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Media and Technology
WGBH Educational Foundation is producing a four-hour documentary special, "Fire," to be broadcast as a NOVA special. The series will present the story of fire as an important but often overlooked key to understanding the natural world and our shared environmental history. Humans have used fire in virtually every aspect of our existence: for heat and light, as a tool and a source of power, for the private rituals of spiritual life and the monumental reshaping of entire landscapes. Fire acts as a significant agent of change in our world today, and the interaction of fire and humans is now acknowledged as a significant part of global climate change research and of biodiversity and ecosystem health studies. Fire will examine these and other powerful and fundamental scientific questions related to fire being explored today. The project will integrate fire history with an understanding of the scientific principles of fire chemistry and behavior, and it will link that knowledge with ecology, agriculture, forestry and resource management. An integrated outreach campaign will accompany the television series. It will be built around a resource kit, offered in both print and CD-ROM formats, with activities and other resources for families and youth organizations at the late elementary and early middle school level. There also will be special web pages within NOVA's award-winning web site that will include the "Fire" resource kit materials. The PI and Series Producer will be Judith Vecchione whose credits include the NSF-supported series on women scientists today, "Discovering Women." Paula Apsell, Executive Producer for NOVA, will be Executive-in-Charge. The Film Director will be Kirk Wolfinger whose prior NOVA productions include "Submarine!," "Titanic's Lost Sister," "Daredevils of the Sky," and "To the Moon." The Series Senior Advisor is Stephen J. Pyne, Professor of History at Arizona State University. Dr. Pyne is an environmental historian and author of the five-book "Cycle of Fire" suite. Other advisors include: Norman L. Christensen, Dean of the Nicholas School of Environment at Duke University; Johann Georg Goldammer, Senior Scientist and leader of the Fire Ecology and Biomass Burning Research Groups of the Max Planck Institute for Chemistry; Robert Huggins, Servicewide Education Coordinator for the National Park Service; Elizabeth A. Povinelli, Associate Professor of Anthropology at the University of Chicago; Marcella Russell, Regional Liaison for the Massachusetts Parent Involvement Project; and Brian Stocks, Senior Fire Research Scientist at the Canadian Forest Service.
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TEAM MEMBERS: Judith Vecchione Barbara Flagg
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Media and Technology
Living On Earth is a weekly, impartial news journal devoted exclusively to coverage of ecology that is carried on 274 NPR stations in the United States. It has had previous support from the Informal Science Education Program for initial series production and to help expand the series from a half hour formation to an hour-long show. This grant will enable the World Media Foundation to deepen and strengthen the reporting of the science and technology of environmental change by employing a staff science reporter and a staff researcher with a Ph.D. in biology. The science reporter will enable the project to respond more quickly to emerging issues, as well as providing more consistent and better prepared science coverage. The research will help the producers better interpret new developments and studies, help identify new topics, and improve accuracy and balance. The series also will add the topic of marine environments to their major areas of concern. There currently is little media coverage of the rapid loss of healthy coral reefs, the collapse of commercial fisheries, and the changing ocean chemistry. The project will continue to covers such major topics as biological diversity, climate change, environmental toxicology, and agricultural science. Steve Curwood, the Executive producer and host of Living on Earth, will continue as the PI for the project. The science producer/editor will be Dan Grossman. He has a B.S. in physics and a Ph.D. in political science and has taught science journalism at Boston University. The project advisory committee consists of Arjun Makhijani, Greg Watson, Theo Colborn, Catherine Vandermoer, William Moomaw, George Woodwell, Michael McElroy, Jane Lubechenco, Carl Safina, Sylvia Earle, and Jerry Schubel. The series is produced by the World Media Foundation in cooperation with WBUR, National Public Radio, and Harvard University.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Jim Metzner Productions is developing a means to broaden and deepen the reach and impact of the "Pulse of the Planet," the short-format science and nature radio series that is currently carried on approximately 300 stations. The plans are to develop and broadcast a Spanish-language version of the series and to continue production and increase the carriage of the short-format programs. In addition to broadcast radio, the series also will be available in RealAudio on the National Geographic Web site, and the project has its own Web site.
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TEAM MEMBERS: Jim Metzner