Children's Television Workshop is embaring on a ground- breaking experiment in informal science education: the production of an entertaining animated series of 13 half- hour programs for Saturday morning commercial television, based on David Macaulay's bestselling book, The Way Things Work. The audience will be six- to eleven-year olds, with special focus on minority and economically disadvantaged children. The series' primary goal will be to entertain children with lively and appealing characters in a dramatic storyline, while stimulating children's interest in the scientific principles behind the workings of familiar machines and illustrating the action of their parts. NSF support will enable CTW to adapt the CTW Model -- the collaborative process used in earlier NSF-supported programs, 3-2-1 Contact and Square One Tv -- to the opportunities of the animation format and the realities of the partnership with a commercial network. Through a development agreement with CBS, CTW has begun the process of developing the series concept, characters, and storylines. Upon successful completion of this phase, production will follow with an anticipated broadcast premiere in fall 1992. NSF's $2.36 million support will allow this project to be possible by completing the series' funding; it will allow CTW to conduct significant formative research and summative analyses of educational impact, and to reach large minority and economically disadvantaged audiences through wider promotion and the creation and distribution of complementary print materials.
The goal of the project is to produce a one hour television documentary and a series of video teaching modules which explore a wide range of scientific disciplines in an exciting manner by presenting the story of how these disciplines are used in the preparation and racing of an Indianapolis race car. This program will be distributed to a wide audience through its broadcast by PBS and cable sports networks; through dissemination to classrooms and museums nationwide; and through distribution via agencies that focus on bringing educational programs to youth and minorities across the country. We expect to attract a new audience to science, the millions of Americans who are infatuated by automobiles. This is an audience that cuts across age, ethnic and racial distinctions in America today. This exciting story of applied science should also appeal to American youth in a way that more traditional science stories do not. The major scientific disciplines involved in the project are: basic engineering, mathematics and physics, aerodynamics, materials science, mechanics, telemetry and computer aided design. This project is submitted to the Informal Science Education Program. The specific content of this project will be aimed at an audience with little background in science. High-school students and adults should be able to understand all the principles presented. Younger audiences will gain insight into how a knowledge of science is fundamental to a sport that many of them find fascinating.
EINSTEIN is a series of three prime time television programs to be shown nationally on the Public Broadcasting Service (PBS). The series will present a scientific biography of Albert Einstein. The series will treat the life of Albert Einstein on several levels. The central narative thread will trace the development and impact of Einstein's work in physics. The three programs will examine Einstein's impact beyond physics -- as a muse for the arts; a dissident voice in politics; a moral sensibility; ultimately as the greatest public symbol of scientific accomplishment. With original texts (including newly identified documents from the Einstein archives), historical footage, interviews, documentary sequences, the most sophisticated computer animation available, and other techniques as appropriate, EINSTEIN will present to its audience a unique picture of the role of Albert Einstein in the making of the modern world. Beyond its broadcast in 1992, the series also will receive wide educational distribution in secondary schools and colleges and a large foreign audience.
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TEAM MEMBERS:
Paula ApsellThomas LevensonBarbara Flagg