Quest, produced by KQED, is a multimedia initiative designed to raise the profile of STEM issues throughout the Northern California region and activate citizens to discuss and investigate them. Led by KQED, Quest is created and maintained by an active consortium of 16 participating informal science education organizations. Based on the successful Quest model, KQED will build on its prior collaborative work to develop regional partnerships with other public broadcasting stations and community-based organizations around the country, making possible a new and innovative partnership in science media production and informal science education. This grant will support a) a growing collaborative of science centers, museums, research institutes, and community-based organizations for editorial development, education outreach, and content creation; b) the production of at least 10 hours of television, weekly radio science news reports, and a dynamic online website that supports and extends the broadcast material; and c) educational resources and professional development workshops. STEM content will encompass research drawn from the physical sciences, life sciences, and earth sciences. Most of the stories will also incorporate content about the technology and engineering used to support scientific endeavors. The KQED Educational Network (EdNet) will administer the community and educational outreach initiatives, including creating viewer/listener guides, developing and delivering workshops, and providing information built around Quest media. Project collaborators include the Bay Institute, California Academy of Sciences, Chabot Space and Science Center, East Bay Regional Park District, Exploratorium, Girl Scouts, Lawrence Berkeley National Laboratory, Lawrence Hall of Science, Museum of Paleontology, Oakland Zoo, and The Tech Museum of Innovation. In expanding the model to regional hubs, Quest will also involve the Coalition for Public Understanding of Science (COPUS), the Encyclopedia of Life, and an array of peer public broadcasting organizations. This project offers a useful and exciting model for public television and radio stations nationally in building community collaborations that advance informal science education. The detailed and informed ways in which the team works with its community partners via multiple platforms are innovative. This proposal builds on prior work in Northern California to explore additional regional partnerships with other public broadcasting stations and community-based organizations, making possible a unique partnership in science media production and informal science education. This project extends reach by developing up to ten regional "hubs" across the country. Evaluation will be conducted by Rockman et al.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
Curious Scientific Investigators (CSI): Flight Adventures immerses children and families in science, technology, engineering, and math (STEM) disciplines. Launched in February 2012, the project supports NASA’s Aeronautics Research Mission Directorate (ARMD), focusing on “innovative ideas to convey the fundamentals of flight, flight technology, and NASA’s role in aeronautics.” The project’s audience includes youth ages 6-18 and the Museum’s more than 1 million annual visitors of all ages. The project’s lead agency, The Children’s Museum of Indianapolis (Museum), developed and implemented the project in Indianapolis in partnership with the Academy of Model Aeronautics and NASA Dryden Flight Research Center. The project’s goals focus on inspiring children and families to develop an interest in STEM concepts and learn about NASA’s role in science and aeronautics research and the evolution of flight, and on engaging and educating them through inquiry-based programs that facilitate understanding of STEM concepts and knowledge and NASA’s contributions to flight. Centered on an original Multimedia Planetarium Show on flight, Flight Adventures, the Museum designed several components, all of which complement the show and the messages it conveys. Among these components are an exhibit area composed of a movable wind tunnel, a display of models, low- and high-tech interactives; a Unit of Study; a TV show, Wings Over Indiana; a website; and a variety of educational and family programs.
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TEAM MEMBERS:
Jennifer Pace-RobinsonGordon Schimmel
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
WGBH is requesting funds to produce a four-hour NOVA television special with accompanying Web and outreach activities about the pervasive role of materials in our lives. The overarching goals of the project are to: 1) enhance public engagement in and understanding of materials science, including appreciation of its effects on society; 2) promote collaboration among educators, scientists and community-based organizations to reach a broad audience; and 3) create effective methods of expanding informal science learning that can be evaluated for their lasting impact on the field. The mini-series, "STUFF: The Materials that Shape our World," will offer an appreciation of the human and scientific factors that drive innovation in materials science, from ancient breakthroughs to today's explosion of biological and nanomaterials. The four episodes, themed around "Stronger," "Smaller," "Smarter" and "Cleaner" will provide a clear focus on the interdisciplinary nature of materials science and showcase dramatic stories of past inventions and exciting new discoveries. The NOVA team in association with the Materials Research Society (MRS) will produce the series. The "STUFF" series is anticipated to be broadcast on PBS in the fall of 2008. WGBH and MRS will work with local PBS stations to train local scientists in public outreach. Multimedia Research will conduct formative evaluation of the project components, and Goodman Research Group will conduct summative evaluation of both the series and the outreach efforts.
The objective of this youth media project is to provide 14-24 year olds with training and hands-on experience in engineering, and the physical and biological sciences. The project is designed around core practices that engage youth in original research and inquiry through experimentation, development, and creative use of new technologies and tools to communicate STEM to the public. Youth Radio project participants in Oakland, CA, Atlanta, GA and Washington, DC include 540 youth, 80% of whom are low-income and/or youth of color, plus another 400 youth via off-site outreach in schools and community centers. Core deliverables include: (1) "Brains and Beakers," eight live events per year where a visiting STEM researcher brings his/her work out of the lab and onto the stage at Youth Radio facilities, demonstrating key principles and discoveries and interacting with youth participants; (2) "Youth Radio Investigates," an annual 6-part multimedia series, where youth partner with university and industry-based researchers to explore the veracity of scientific claims applied to products and services and they use every day; (3) The "Application Development Lab," where youth develop, create and disseminate online embeddable and downloadable applications (12 annually) that serve real needs in youth communities. The digital media produced by the youth will be broadcast by National Public Radio and distributed online through various sites including iTunes and BoingBoing.net, one of the most frequently visited technology-focused sites on the web. Project advisors include STEM researchers in universities as well as highly experienced and successful new media technology developers. Project partners include National Public Radio, KQED, the California Academy of Sciences, and the Oakland Unified School District. This project builds on the successful prior work (NSF #0610272) that initiated a Science and Technology program within the Youth Radio organization. The summative evaluation by Rockman et al will measure how the program affects students' science and technology knowledge, skills, and attitudes. It will build on the evaluation from the prior NSF funded project (#0610272) that highlighted the organizational and staff growth processes as Youth Radio discovered how to design and implement successful, sustainable STEM programs. Rockman will evaluate the new programs (Youth Investigates, Brains and Beakers, and the Application Lab), measuring the following STEM-related student outcomes/impacts: perceptions of selves as producers/creators of science or technology; attitudes toward science and perceptions of scientists; understanding the process of scientific inquiry and research and/or technology skills development; and understanding or interest in careers in science or technology (based on National Research Council report, 2009). Data will be collected from the youth at the Oakland site and from the other Youth Radio bureaus to determine which aspects of the program transfer to multiple sites and which ones are unique to a specific location or set of circumstances. Methods include surveys of student attitudes, participant focus groups, interim assessments, objective skills assessments, and interviews. This project provides an innovative new model for collaborations between STEM researchers and under-represented youth resulting in digital media that impacts the youth as well as the public's understanding and engagement in science.
Independent Production Fund is producing a three-part public television series focusing on the latest research in the science of music. The programs will explore how cutting-edge science is revealing new connections between music and the human mind and body, the natural world and the cosmos. The series will follow researchers from a variety of fields including physiology, neuroscience, psychology, biology, physics and education, as they use groundbreaking techniques and technologies to unravel age-old mysteries about music\'s persistence, universality and emotional power. It will show how these researchers are shedding valuable new light on the way brains work. The impact of the programs will be extended through a content-rich companion web site and innovative formal and informal educational-outreach materials to both middle and high school age students, as well as a complementary radio component. Mannes Productions will produce the series; Goodman Research Group will conduct formative evaluation and Rockman et al will conduct summative evaluation.
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichBarbara Flagg
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.