The St. Louis Science Center, originating in the Academy of Science of St. Louis, founded in 1856, is today a major American science center attracting more than 670,000 visitors each year. A 34 million dollar facility expansion will open in late 1991. As part of that expansion, the science center will develop two unique sets of interactive science exhibitions that will encourage visitor interaction with concepts and ideas through "multiple-outcome participatory exhibits." These experimental exhibitions will be developed in two clusters totalling 2,000 to 3,000 square feet of exhibits that will be integral parts of larger, themed galleries. In the first cluster visitors will explore misconceptions and personal assumptions about science, using exhibit modules that address popular myths about science. Exhibits will demonstrate experimental phenomena contrary to naive views and allow visitors to replace existing ideas with more general and more powerful scientific principles. Approximately 15 exhibits on misconceptions in newtonian mechanics and classical optics as well as other areas will be developed. The second of the two clusters will allow free, open exploration by visitors of a variety of scientific phenomena and principles of explanation. Visitors will measure as well as observe, using modern laboratory instrumentation that can be successfully operated by visitors with minimal supervision. The topics of light, motion, sound, energy, and physiology will be covered with six lab stations in each. These experimental exhibit units will be developed with the assistance of outside advisors and consultants, will involve prototyping and formative evaluation of visitor response to trial units, and will include formal evaluation at the conclusion of the project. A unique cooperative agreement with the Science Museum of Minnesota will allow exchange of audience research data, staff exchanges, and frequent consultation between the two groups. This project will explore new modes of exhibit based learning and the potential in exhibit research partnerships. Cost sharing equal to the award will be provided by the St. Louis Science Center. The resulting exhibits will be seen by more than a million visitors each year in the new science center facilities.
The Children's Museum proposes to develop two versions of an interative physical.science exhibit dealing with wave mechanics and the related actions of vibrating and oscillation systems. One version will be a permanent exhibit that is to be a central component in the new science area of the museum, while the other will be a traveling exhibit that will tour the country under the auspices of the Association of Science.Technology Centers. The purpose of the exhibit is to heighten the interest of children in scientific experimentation, with learning taking place at three levels including sensory.motor, perceptual.operational and intutitive.conceptual. Materials for teachers will supplement the exhibit, and an internship program will train largely minority middle.school students in basic concepts and then use them as "explainers" for the general public. The request to the National Science Foundation represents 73% of the total cost of the exhibits, with the remainder coming from institutional and other sources.
The New York Hall of Science will develop a major exhibition on quantum theory--one of the most important developments in physical science in this century and one which has not been significantly treated by science museums. This exhibition will be the first major museum program to introduce quantum theory and its applications to the public. Elements of the exhibit will include models of the atom, the puzzle of light, applications of the theory and, finally, the human story of the creation of a new theory. Numerous participatory exhibits will be developed in conjunction with the project so that visitors can learn by doing. Formative evaluation will be an integral part of this exhibit. This technique has recently been adopted by museums as a way to test exhibit prototypes with museum visitors and then redesign as necessary. A workshop will be held for museum personnel and a guidebook, Improving Exhibits Through Formative Evaluation, will be produced. This book will be the first complete description of the formative evaluation process and will be a valuable addition to the museum field.
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichBarbara Flagg
WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers. Key Project Personnel: Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. Apsell Writer/Director: Kevin Macdonald Producer: John Smithson Formative Evaluation: Multimedia Research Summative Evaluation: Goodman Research Group
WGBH is producing a three-hour television series about the scientific quest for a unified set of laws governing the universe. The programs, to be broadcast as part of the on-going NOVA series, will place special emphasis on the new development in physics known as string theory. Inspired by Columbia University physicist Brian Greene's best-selling book of the same name, "The Elegant Universe" will explore the ways in which our understanding of matter and forces, space and time have shifted over the years, most recently with the emergence of string theory in the 1980s and its resurgence in the last five years. Greene will play a prominent role in the series, both on camera and as a consultant helping the producers shape the programs. The series, planned for broadcast in the fall of 2002, will communicate critical scientific concepts through filmed experiments, carefully crafted explanations, and the latest in computer animation. Interviews with scientists and historians, re-creations of key breakthroughs in the history of science, and sequences featuring physicists working on today's most pressing problems will allow viewers to share in the excitement of scientific discovery. Outreach material will be developed for the public and for teachers. NOVA Online will produce a rich companion Web site to allow viewers whose interest is piqued by the series to enhance their learning in a number of ways, including interactive animations of famous experiments and essays that go deeper into subjects than the programs could.
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TEAM MEMBERS:
Margaret DrainPaula ApsellBarbara Flagg
Independent Communications Associates will develop a five-part television public television series on light, optics, and perception, entitled "Light and Mind." The series explores both the outer, physical world of light and optics and the inner world of the mind that processes visual information. The programs examine the history of the subject as well as the frontiers of current research. The project is designed to be accessible to a wide range of audiences: the series is planned as a PBS primetime special aimed at adults while the ancillary educational materials are targeted to high-school students. During the first phase of planning the producers will work with their advisors, research and write a fuller treatment of the five episodes and a full script for the first program, create a budget, and develop an educational strategy and outline of the educational materials.
The Fort Worth Museum of Science and History proposes to develop a 5,000 sq ft traveling exhibition, along with educational material and programs. Motivated by the challenge of solving a crime, visitors will become engaged in a scientific investigation that cuts across the multiple disciplines of forensic science. This project builds upon the successful implementation of "Whodunit? The Science of Solving Crime," funded by a prior NSF grant (ESI-9253370). The proposed exhibition will travel to the member institutions of the Science Museum Exhibit Collaborative, where the primary target audiences will be children in the upper elementary and middle school years. The proposed 12-month planning grant would enable research, front-end evaluation, project team meetings, and the development of a conceptual plan and a business plan for the new exhibition beginning. The Museum will develop specific plans to reach underserved audiences and to examine the feasibility of creating a version for small science centers.
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS:
Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
The University of Oregon, Eugene, is producing "Absolute Zero and the Conquest of Cold," a three-hour television documentary series about the field of low-temperature physics, the field in which one-third of all physicists are working today. The series explores key concepts, significant individuals and events in the field's turbulent history, and the enormous impact that the mastery of cold has had on society through technologies such as air-conditioning, refrigeration and liquefied gases. The film, based in large part on Tom Shachtman's book of the same name, will document how four centuries of research into lower temperatures has produced stunning scientific insights and applications that have revolutionized the world we live in. Planned outreach includes public programs, museum activities, and an interactive web site. The PI's for the project are Russell Donnelly of the University of Oregon, Richard Hudson of Twin Cites Public Television, and Meredith Burch of Meridian/Windfall Productions, Inc. Other key staff members include Thomas Shachtman, author of the book upon which the series is based; David Dugan, Co-Producer/Director of Windfall Films; David Heil of David Heil and Associates; Barbara Flagg of Multimedia Research; and Irene Goodman, of Goodman Research Group.
The Smithsonian Associates Program at the Smithsonian Institution has a unique, one-time only opportunity to test the potential of producing a very low cost, but high quality science program featuring an outstanding and widely recognized scientist. The program will be an edited hour from an hour and a half interview that Timothy Ferris will have with Stephen J. Gould before a live audience on November 7, 1997. If successful, the program will be broadcast in prime time by PBS and would serve as a prototype for additional programs other eminent scientists. During the requested Small Grant for Exploratory Research phase, the Smithsonian will: * Determine if a viable hour-long program can be derived from a live interview that is only an hour and a half in duration. This 1 to 1.5 ratio of finished program material to the total footage shot is very economical but also is much lower than most television programs which have a ratio of 1 to 3 and up. * Test how to take advantage of Dr. Ferris' talents in a video interview format. While Ferris has interviewed many scientists for print media, this will be his first interview for this kind of broadcast medium. * Assess how successful Ferris is in conducting a live interview so that difficult scientific concepts will be accessible to a lay audience. This interview with Dr. Gould also will provide a rare opportunity to investigate emerging research areas that are likely to be of lasting interest and to present them to the public. The Smithsonian Associates will assess the effectiveness of this approach in two ways. First, a group of five scientists and informal science education experts will review a rough cut of the program to determine if a program can be produced in this manner and effectively convey complex science to a lay audience. Possible members of this group include Bruce Alberts (National Academy of Science), Paula Apsell (WGBH), Robert Hazen (George Mason University), Mary Jane McKinven (PBS), and Maxine Singer (Carnegie Institute). The second gauge of effectiveness will be the acceptance of the program for prime time distribution by PBS and the public reaction to the program. Timothy Ferris is a generalist scholar who has taught in five disciplines - astronomy, English, history, journalism, and philosophy at four universities. He currently is emeritus professor at the University of California, Berkeley. He has received the American Institute of Physics prize, the American Association for the Advancement of Science prize, the Klumpke-Roberts prize, and a Guggenheim Fellowship. The television producer will be Catherine Tatge who has produced a wide range of programming for PBS and for CBS Cable. Her productions include Playing With Fire: The Tenth Van Cliburn Piano Competition and the feature film of the New York City Ballet version of The Nutcracker. She was commissioned by the Congress of the United States to direct and produce an historical overview of the U.S. Congress. The PI for the project will be Mara Mayor, Director of The Smithsonian Associates and former Director of the Annenberg/CPB Project which supports the creation of educational resources for a variety of media.
The Franklin Institute Science Museum will develop, install and evaluate "The Franklin Air Show," a 5,000-sq. ft. interactive, permanent exhibition that explores the science and technology of aviation and aeronautics. Taking advantage of nationwide interest in the 100th anniversary of powered flight occurring in 2003, and the institute's collection of Wright Brothers Aeronautical Collection (including a restored 1911 Model B Flyer), "The Franklin Air Show" presents aviation and aeronautical technology as a vehicle for demonstrating basic science principles and the practical application of scientific and technical knowledge through invention, innovation and design. To extend the reach of "The Franklin Air Show," the Institute will disseminate parent and teacher curriculum guides through partnerships with the American Association of Physics Teachers and the Federal Aviation Administration. The exhibit is supported by innovative World Wide Web programming on The Franklin Institute Online, including "Flights if Inspiration" and digitized artifacts from the Wright collection.